earning_big_bucks_with_social_med-michael_gray.ppt

Michael Gray

www.wolf-howl.commgray@atlasws.com

Tips For Making More Money With Social Media

Earning Big Bucks With Social Media Traffic

Las Vegas PubconNovember 2008

Michael Gray

www.wolf-howl.commgray@atlasws.com

Monetizing Social Media Traffic

• Monetizing social media traffic is harder to monetize than most types of traffic

• Only try to monetize it after you have really solid grasp of how social media works

Michael Gray

www.wolf-howl.commgray@atlasws.com

Don’t Break Da’ Rules

• Understand the written and unwritten rules of the community you are in

• Know the communities tolerance for sales promotions

Michael Gray

www.wolf-howl.commgray@atlasws.com

Create a Knowledge Resource

• Create valuable content that is helpful and solves a problem

• Offer free solutions(directly or through links)

• Up-sell to premium products or services

Michael Gray

www.wolf-howl.commgray@atlasws.com

Use Social Media to Promote Reviews

• Compare similar products from different vendors

• Works best with new or leading edge products

• Keep reviews honest• Be in-depth but avoid

TLDR posts

Michael Gray

www.wolf-howl.commgray@atlasws.com

Use Social Media to Build Membership

• Use blogs, twitter, email to create a group of loyal followers

• Feed them information with the occasional sales pitches

• Examples Seth Godin Tribes, David Allen GTD

Michael Gray

www.wolf-howl.commgray@atlasws.com

Twitter – Deals with a Sense of Urgency

Michael Gray

www.wolf-howl.commgray@atlasws.com

What Works and What Doesn’t

• Information resources

• Reviews

• Problem solving

• Deals

• Time sensitive offers

• Direct product links

• Hard sell

• Mass goods that aren’t unique

• No informational value add

Michael Gray

www.wolf-howl.commgray@atlasws.com

ViralConversations.com

• Help companies with physical products put them in the hands of bloggers willing to do reviews

• Help bloggers get cool products to review

Michael Gray

www.wolf-howl.commgray@atlasws.com

Thank You

Michael Gray

www.wolf-howl.commgray@atlasws.com