earning_big_bucks_with_social_med-michael_gray.ppt
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Michael Gray
Tips For Making More Money With Social Media
Earning Big Bucks With Social Media Traffic
Las Vegas PubconNovember 2008
Michael Gray
Monetizing Social Media Traffic
• Monetizing social media traffic is harder to monetize than most types of traffic
• Only try to monetize it after you have really solid grasp of how social media works
Michael Gray
Don’t Break Da’ Rules
• Understand the written and unwritten rules of the community you are in
• Know the communities tolerance for sales promotions
Michael Gray
Create a Knowledge Resource
• Create valuable content that is helpful and solves a problem
• Offer free solutions(directly or through links)
• Up-sell to premium products or services
Michael Gray
Use Social Media to Promote Reviews
• Compare similar products from different vendors
• Works best with new or leading edge products
• Keep reviews honest• Be in-depth but avoid
TLDR posts
Michael Gray
Use Social Media to Build Membership
• Use blogs, twitter, email to create a group of loyal followers
• Feed them information with the occasional sales pitches
• Examples Seth Godin Tribes, David Allen GTD
Michael Gray
What Works and What Doesn’t
• Information resources
• Reviews
• Problem solving
• Deals
• Time sensitive offers
• Direct product links
• Hard sell
• Mass goods that aren’t unique
• No informational value add
Michael Gray
ViralConversations.com
• Help companies with physical products put them in the hands of bloggers willing to do reviews
• Help bloggers get cool products to review
Michael Gray