e4m public relations summit talk, new delhi - 21 may 2010

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21 May 2010

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Conversation Audits and Analytics

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Crisis Preparedness

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Influencer Relationship Programme

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Establishing a long-term symbiotic relationship with key stakeholders, seeded online to: Establish one-on-one engagement Influence opinion favourably Leading to trust and support

Collaborate to gain: Insights Amplify and viral relevant messages online and on mainstream

media Support on issues Ready ear during possible crises

Friends and Influencers Programme

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It’s the term we use to describe locations/ addresses where stakeholders can come to find us

From a central location on our server in form of a media room/ or a micro site to Social Media Channels like YouTube Facebook Twitter Blog Etc.

SocialFootprints™

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AmpliFire ™ to act as multiplier

Add a punch to your ongoing offline initiatives by leveraging social media tools

Action this through

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Customer care online

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Measuring ROE

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Sales Pitch V/s Conversations

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Social Media is influencing opinion

Company websiteAdvertising

MediaBTL

Others

Peer Reviews

Marketer’s view (Transparent, conversational)

Expert Opinion

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Stakeholder

Social Media Cycle

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Connect with me

Email: rajesh.lalwani@blogworks.inHand phone: +91-9810640163