e-works seo trainings 1
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SEO TrainingsNovember 3-17
Agenda
Monday Tuesday Wednesday Thursday Friday Saturday
Sunday
1 Nov 2 Nov 3 Nov1. SEO Basics: How it worksTrainer: Ludwig & Shushan
4 Nov 5 Nov4.Creating SEO-friendly SitesTrainer: Ludwig
5.Creating Appealing ContentTrainer: Ludwig
6 Nov 7 Nov
8 Nov2.Keyword StrategyTrainer: Shushan3.Competitor AnalysisTrainer: Shushan
9 Nov 10 Nov6.Getting Offsite: Linkbuilding StrategiesTrainer: Ludwig and Shushan
11 Nov 12 Nov7.Analyzing ResultsTrainer: Shushan
13 Nov 14 Nov
15 Nov8.SEO for International MarketsTrainer: Ludwig9. Search MarketingTrainer: Shushan
16 Nov 17 Nov10. Internet Marketing and Viral Marketing. Social MediaTrainer: Shushan
18 Nov 19 Nov 20 Nov
Search Engine Optimization Basics
How it works
Trainers: Ludwig, Shushan
What do you do, when you want to find something?
Obviously, you SEARCHSEARCH
100 Billion SearchesEach Month!
PAID SEARCHOnly 10 % click here
PAID SEARCHOnly 10 % click hereORGANIC SEARCH
Search term, Keyword
Search box, Search query
SERPsearch engine results page , is the listing of web pages returned by a search engine in response to a keyword query
Sponsored ListingsThis is the paid per click listings outlined in the red borders. This is an online bidding system is used to complement organic listings
Landing Pagethe Web Page your visitors arrive at after they click an online ad or an email-link, or mainly follow a search engine result.
Search Result/Snippet TitleGoogle shows up to 70 charactersIf a page title exceeds 70 characters, the rest
are replaced with an ellipsis (...).Snippet Google shows up to 156 characters
(including spaces) of a page's meta description tag.
Rich Snippet Google shows rich snippet text for some
types of pages and data, for example: reviews, people, businesses, and events.
URL
You can search for• News• Images• Videos
Appearing in Search Results When you publish your website, it becomes available not only for visitors
but also search engines. It is being automatically submitted to search engines or you need to
submit the url yourself Search engines continuously send spiders and web crawlers to crawl your
website and index it.
Afterwards, your website appears in the search results among millions of others.
Crawling and Indexing Without links, the engines might never
find this page Crawling means sucking content
without processing the results. Exploration of websites by search engine software (bots) in order to index their content.
Indexing means making sense out of the retrieved contents, storing the processing results in a (more or less complex) document index
Ranking by GoogleGoogle ranks a website based on Relevance Importance PageRank Website speed Content Back links Other important factors
Ranking High in Search Results
This pie chart describes how Google values and ranks a website or webpage.
PageRank
PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be.
Alexa
Alexa ranks the top 2 million sites on the internet based on data collected by vistors who have the Alexa Toolbar in their browser.
Compete
Compete ranking is quite similar to Alexa, but it counts only US traffic
Web Site Traffic is determined by the number of visitors and the number of pages they visit.
! Not all high ranking websites have high traffic! Not all high traffic websites have high ranking
Traffic
What is SEO?
S=searchE=engineO=optimization
– The process of improving web pages so they rank higher in search engines for your targeted keywords.
– The act of modifying a web site’s build, content, and inbound linking to increase its ranking in organic/natural (vs. paid), crawler-based listings of search engines.
Process
Pros and Cons
Pros•Higher return on investment•Long-term•Pay less•Organic Results are more clickable •High rank=more trust
Cons•2-3 months before visible results•Some of the websites are not search engine friendly. •Can’t guarantee exact results
Types of SEO
On-site activities – The activities directly involved in the content and design of web pages.•Writing the title, description and keyword meta tags•Writing content – Body copy, titles, image tags, etc•Building internal links – Helping the search engines navigate the site•Site design and construction - Ensuring the web page utilizes design and code that can be properly crawled and indexed by the search engines.
Off-site activities – Building a portfolio of quality inbound links to your web site.
Black Hat SEO
Spamdexing (also known as search spam, search engine spam or web spam)
involves a number of methods in a manner inconsistent with the purpose of the indexing system.
Black Hat SEO is customarily defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics:
• breaks search engine rules and regulations• creates a poor user experience directly because of the black hat SEO techniques
utilized on the Web site• unethically presents content in a different visual or non-visual way to search
engine spiders and search engine users.
To read more
Register on forums and Socialize: http://forums.digitalpoint.com http://forums.seochat.com/ http://www.v7n.com/forums/ http://seoforums.org/ http://forums.seo.com/ http://www.blackhatworld.com/ (for Black Hat SEO)
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