e-merchandising at the heart of conversion

Post on 22-Jan-2018

144 Views

Category:

Retail

1 Downloads

Preview:

Click to see full reader

TRANSCRIPT

#ecomRDV, 18 & 19/01/2017

what’s my job?

What’s my job?

What’s my job?

e-sales … are still sales

#1. do you invest in the right

eMerchandising channels?

so, do you invest in the right eMerchandising channels?

40% visitors land on your home page

and what’s their first step?

so, do you invest in the right eMerchandising channels?

so, do you invest in the right eMerchandising channels?

what can you do?

so, do you invest in the right eMerchandising channels?

so, do you invest in the right eMerchandising channels?

so, do you invest in the right eMerchandising channels?

so, do you invest in the right eMerchandising channels?

we have to simplify catalog access

#2. do you sell out your inventory?

do you sell out your inventory?

15% of produts earn sufficient sales exposure

do you realy manage your product range?

do you sell out your inventory?

really

do you sell out your inventory?

what can you do?

do you sell out your inventory?

do you sell out your inventory?

do you sell out your inventory?

do you sell out your inventory?

show the right product & sell out your stocks

#3. are you an effective salesperson?

are you an effective salesperson?

30% potential increase for your business

what can you do?

are you an effective salesperson?

are you an effective salesperson?

are you an effective salesperson?

are you an effective salesperson?

are you an effective salesperson?

what can you do it better?

are you an effective salesperson?

better?

are you an effective salesperson?

are you an effective salesperson?

we have to map our product potential and personnalize our customer relationship

personalize

#4. in conclusion

In conclusion

90% visitors leave the website if the don’t find what

they are searching for in the first 2 min.

if they

so … back to basics growth is within reach

In conclusion

your performance depends on your business rules, active eMerchandising channels and data quality.

In conclusion

Thank you

top related