e-merchandising at the heart of conversion

37
#ecomRDV, 18 & 19/01/2017

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Page 1: E-Merchandising at the Heart of Conversion

#ecomRDV, 18 & 19/01/2017

Page 2: E-Merchandising at the Heart of Conversion
Page 3: E-Merchandising at the Heart of Conversion

what’s my job?

Page 4: E-Merchandising at the Heart of Conversion

What’s my job?

Page 5: E-Merchandising at the Heart of Conversion

What’s my job?

e-sales … are still sales

Page 6: E-Merchandising at the Heart of Conversion

#1. do you invest in the right

eMerchandising channels?

Page 7: E-Merchandising at the Heart of Conversion

so, do you invest in the right eMerchandising channels?

40% visitors land on your home page

Page 8: E-Merchandising at the Heart of Conversion

and what’s their first step?

so, do you invest in the right eMerchandising channels?

Page 9: E-Merchandising at the Heart of Conversion

so, do you invest in the right eMerchandising channels?

Page 10: E-Merchandising at the Heart of Conversion

what can you do?

so, do you invest in the right eMerchandising channels?

Page 11: E-Merchandising at the Heart of Conversion

so, do you invest in the right eMerchandising channels?

Page 12: E-Merchandising at the Heart of Conversion

so, do you invest in the right eMerchandising channels?

Page 13: E-Merchandising at the Heart of Conversion

so, do you invest in the right eMerchandising channels?

we have to simplify catalog access

Page 14: E-Merchandising at the Heart of Conversion

#2. do you sell out your inventory?

Page 15: E-Merchandising at the Heart of Conversion

do you sell out your inventory?

15% of produts earn sufficient sales exposure

Page 16: E-Merchandising at the Heart of Conversion

do you realy manage your product range?

do you sell out your inventory?

really
Page 17: E-Merchandising at the Heart of Conversion

do you sell out your inventory?

Page 18: E-Merchandising at the Heart of Conversion

what can you do?

do you sell out your inventory?

Page 19: E-Merchandising at the Heart of Conversion

do you sell out your inventory?

Page 20: E-Merchandising at the Heart of Conversion

do you sell out your inventory?

Page 21: E-Merchandising at the Heart of Conversion

do you sell out your inventory?

show the right product & sell out your stocks

Page 22: E-Merchandising at the Heart of Conversion

#3. are you an effective salesperson?

Page 23: E-Merchandising at the Heart of Conversion

are you an effective salesperson?

30% potential increase for your business

Page 24: E-Merchandising at the Heart of Conversion

what can you do?

are you an effective salesperson?

Page 25: E-Merchandising at the Heart of Conversion

are you an effective salesperson?

Page 26: E-Merchandising at the Heart of Conversion

are you an effective salesperson?

Page 27: E-Merchandising at the Heart of Conversion

are you an effective salesperson?

Page 28: E-Merchandising at the Heart of Conversion

are you an effective salesperson?

Page 29: E-Merchandising at the Heart of Conversion

what can you do it better?

are you an effective salesperson?

better?
Page 30: E-Merchandising at the Heart of Conversion

are you an effective salesperson?

Page 31: E-Merchandising at the Heart of Conversion

are you an effective salesperson?

we have to map our product potential and personnalize our customer relationship

personalize
Page 32: E-Merchandising at the Heart of Conversion

#4. in conclusion

Page 33: E-Merchandising at the Heart of Conversion

In conclusion

90% visitors leave the website if the don’t find what

they are searching for in the first 2 min.

if they
Page 34: E-Merchandising at the Heart of Conversion

so … back to basics growth is within reach

In conclusion

Page 35: E-Merchandising at the Heart of Conversion

your performance depends on your business rules, active eMerchandising channels and data quality.

In conclusion

Page 36: E-Merchandising at the Heart of Conversion

Thank you

Page 37: E-Merchandising at the Heart of Conversion