e-merchandising at the heart of conversion
TRANSCRIPT
#ecomRDV, 18 & 19/01/2017
what’s my job?
What’s my job?
What’s my job?
e-sales … are still sales
#1. do you invest in the right
eMerchandising channels?
so, do you invest in the right eMerchandising channels?
40% visitors land on your home page
and what’s their first step?
so, do you invest in the right eMerchandising channels?
so, do you invest in the right eMerchandising channels?
what can you do?
so, do you invest in the right eMerchandising channels?
so, do you invest in the right eMerchandising channels?
so, do you invest in the right eMerchandising channels?
so, do you invest in the right eMerchandising channels?
we have to simplify catalog access
#2. do you sell out your inventory?
do you sell out your inventory?
15% of produts earn sufficient sales exposure
do you realy manage your product range?
do you sell out your inventory?
do you sell out your inventory?
what can you do?
do you sell out your inventory?
do you sell out your inventory?
do you sell out your inventory?
do you sell out your inventory?
show the right product & sell out your stocks
#3. are you an effective salesperson?
are you an effective salesperson?
30% potential increase for your business
what can you do?
are you an effective salesperson?
are you an effective salesperson?
are you an effective salesperson?
are you an effective salesperson?
are you an effective salesperson?
what can you do it better?
are you an effective salesperson?
are you an effective salesperson?
are you an effective salesperson?
we have to map our product potential and personnalize our customer relationship
#4. in conclusion
In conclusion
90% visitors leave the website if the don’t find what
they are searching for in the first 2 min.
so … back to basics growth is within reach
In conclusion
your performance depends on your business rules, active eMerchandising channels and data quality.
In conclusion
Thank you