e biz mba 2008

E-Business MBA … Welcome

Liz Craig … cemhi@yahoo.fr

Help Hotels + Hotel Groups – Internet Revenue

Working together … Online

Working together … Onlinehttp://e-zmba.blogspot.com/

E-Business Environment …

E-Business Environment … Customer in Charge

Next Session … The Long Tail

Demand – Requests for your inventory

Demand – Who requests, when

Demand – Sources Previous year history – on that DAY -Rooms occupied -Cancel -No Show -Turned Away -Bought Alternative Dates -Bought Alternative Inventory – 3rd Party

Groups Above…plus -non-confirms – competitive alternatives

Demand – External Factors

Area events – repeat + 1 time Economic Factors Out of area events Traffic changes – transport volume Destination Promotion Area Attraction – changes

Competitive Strategy

Demand Patterns – Using Restrictions to change the patterns

Booking Pace – When is the request for inventory made…

Booking window

Booking Pace … by customer type

Group vs. business traveler

Booking Pace … Key RM decisions

Ahead of pace …. Optimum Restrictions

Booking Pace … Key RM decisions

Behind pace …. Alternative customer groups Discounting + Value Add

Next Week ….. Quiz Calculations Key Concepts

Online Collaboration Center

www.hotelrevmax.ning.com

cemhi@yahoo.fr