duplicate content poison

D U P L I C A T E C O N T E N T P O I S O N

First, why do we need to protectagainst

COPIERS

First, why do we need to protectagainst

COPIERS?

When somebody COPIEs yourcontent…

When somebody COPIEs yourcontent…

• Your website

When somebody COPIEs yourcontent…

• Your website• Your blog

When somebody COPIEs yourcontent…

• Your website• Your blog• Your posts

When somebody COPIEs yourcontent…

• Your website• Your blog• Your posts

Google gives you PENALTY

Anybody can COPY you :

Anybody can COPY you :

• Malicious competitors

Anybody can COPY you :

• Malicious competitors• Sincere fans

Anybody can COPY you :

• Malicious competitors• Sincere fans• Agregators

Anybody can COPY you :

• Malicious competitors• Sincere fans• Agregators• Robots (like webproxies…)

Anybody can COPY you :

• Malicious competitors• Sincere fans• Agregators• Robots (like webproxies…)• Autoblogs stuffed with ads

Anybody can COPY you :

• Malicious competitors• Sincere fans• Agregators• Robots (like webproxies…)• Autoblogs stuffed with ads

And Google will give you PENALTY

Anybody can COPY you :

• Des concurrents malveillants• Des admirateurs• Des agrégateurs (wikio, etc)• Des robots (webproxies, etc)• Des autoblogs bourrés de pub

Et Google vous PENALISERA !

Why am I given a penalty ?

Although somebody ELSE is COPying!

Why am I given a penalty ?

Although somebody ELSE is COPying!

Why am I given a penalty ?

Because…

Although somebody ELSE is COPying!

Why am I given a penalty ?

Because…

Although somebody ELSE is COPying!

Why am I given a penalty ?

Because…

is WEAK

Although somebody ELSE is COPying!

Why am I given a penalty ?

Because…

is WEAKSILLY

Although somebody ELSE is COPying!

Why am I given a penalty ?

Because…

is WEAKSILLY, STUPID

Although somebody ELSE is COPying!

Why am I given a penalty ?

Because…

is WEAKSILLY, STUPID, Dumb...

Although somebody ELSE is COPying!

Why am I given a penalty ?

Because…

is WEAKSILLY, STUPID, Dumb...

Calm down buddy, or I’ll blacklist your a**

As

does bad job

As

We have to do his job for him…

does bad job

As

We have to do his job for him…By chasing copiers

does bad job

Honestly, you do have other things to do, don’t you ?

Let me introduce my method.

Have you ever heard about

homographs ?

Have you ever heard about

homographs ?

They will help us…

Have you ever heard about

homographs ?

They will help us…

They are words, letters…which spell identically

but have differentmeanings/pronounciations

The lumberjack axes the trees to the ground. I cut down the tree with two axes. The x and y axes intersect at (0,0).

Homograph Examples

The lumberjack axes the trees to the ground. I cut down the tree with two axes. The x and y axes intersect at (0,0).

Work within the confines of the contract. But the contract confines my creativity!

Homograph Examples

The lumberjack axes the trees to the ground. I cut down the tree with two axes. The x and y axes intersect at (0,0).

Work within the confines of the contract. But the contract confines my creativity! …

Homograph Examples

What is the point ?

What is the point ?

We will use the same method…

What is the point ?

We will use the same method…

But we will use letters…

What is the point ?

We will use the same method…

But we will use letters…

in different languages !

Spot the difference!

vsa а

Spot the difference!

vsa аThese letters seem identical…

Spot the difference!

vsa аThese letters seem identical…

But in reality, they are not.

Spot the difference!

vsa аenglish russian

Spot the difference!

vsi ienglish russian

These letters:

a & iwere actually written using the

Cyrillic alphabet

These letters:

a & iwere actually written using the

Cyrillic alphabet

and nothing changed for you

Let’s sum up

• Google wants content

Let’s sum up

• Google wants content• This content has to beunique

Let’s sum up

• Google wants content• This content has to beunique• Anybody can copy mycontent

Let’s sum up

• Google wants content• This content has to beunique• Anybody can copy mycontent• Replacing a and i withtheir Cyrillic equivalentsdisturbs nobody

THEREFORE

• My words have to stay in « english » only to Google

THEREFORE

• My words have to stay in « english » only to Google• I can write usinghomographs for my humanreaders

THEREFORE

• My words have to stay in « english » only to Google• I can write usinghomographs for my humanreaders• It will change nothing to them…

So I am thinking about…

So I am thinking about…

• « Exclusively provide » myoriginal article to Google

So I am thinking about…

• « Exclusively provide » myoriginal article to Google• Show my users an undetectable copy stuffedwith Cyrillic homographs

So I am thinking about…

• « Exclusively provide » myoriginal article to Google• Show my users an undetectable copy stuffedwith Cyrillic homographs• It will make no differenceto them !

So I am thinking about…

• « Exclusively provide » myoriginal article to Google• Show my users an undetectable copy stuffedwith Cyrillic homographs• It will make no differenceto them !

Concretely, what do we get ?

A visitor comes to my website…

A visitor comes to my website…

First case : it’s Googlebot

A visitor comes to my website…

First case : it’s Googlebot

« I like to eat french fries withmayonnaise because it is healthy. »

I show him the real article

A visitor comes to my website…

Second case : it’s NOT Googlebot, it’s somebody else (a human, a

scraper)

A visitor comes to my website…

Second case : it’s NOT Googlebot, it’s somebody else (a human, a

scraper)

« I like to eat french fries withmayonnaise because it is healthy. »

I show him the homographed article

A visitor comes to my website…

Second case : it’s NOT Googlebot, it’s somebody else (a human, a

scraper)

« I like to eat french fries withmayonnaise because it is healthy. »

I show him the homographed article

If this visitor copies my website

« I like to eat french fries withmayonnaise because it is healthy. »

He copies the homographed

version of the article

If this visitor copies my website

« I like to eat french fries withmayonnaise because it is healthy. »

He copies the homographed

version of the article

When he publies my article on hisblog or website

« J’aime manger des frites à lamayonnaise car cela est bon pour la

santé »

He pastes a homographed article

When he publies my article on hisblog or website

« J’aime manger des frites à lamayonnaise car cela est bon pour la

santé »

He pastes a homographed article

Perfectly readable by a human…

When he publies my article on hisblog or website

He pastes a homographed article

Perfectly readable by a human…

… and completely differentfrom YOUR REAL ORIGINAL

CONTENT

When he publies my article on hisblog or website

He pastes a homographed article

Perfectly readable by a human…

… and completely differentfrom YOUR REAL ORIGINAL

CONTENT

No duplicate content

No problem

=

No duplicate content

No problem

=

Is that evil to do this ?

Do you prefer to manually chaseyour copiers ?

Do you prefer to manually chaseyour copiers ?

Do you prefer to manually chaseyour copiers ?

I don’t.

What do you risk if Google detectsthis ?

« Cloaking refers to the practice of presenting different content or URLs to users and search engines. Serving up different results based on user agent may cause your site to be

perceived as deceptive and removed from the Google index. »

« Including substantially different content in the alternate element may cause Google to take action on the site. »

http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=66355

What do you risk if Google detectsthis ?

Honestly speaking, not a lot..

What do you risk if Google detectsthis ?

Honestly speaking, not a lot..Because your intention is not doing

evil things like spamindexing…And even if it is, Google won’t

notice it

What do you risk if Google detectsthis ?

Assume responsibility

What do you risk if Google detectsthis ?

Assume responsibilityI installed it on all my websites ;)

The only risk I found

The only risk I found

is with Google Adsense Bot

The only risk I found

is with Google Adsense BotIf your ads go russian, it may

decrease your CTR

The only risk I found

is with Google Adsense BotIf your ads go russian, it may

decrease your CTR

Except if you cloak Google Adsense-Mediapartners bot too

Get a move on

Get a move on

And never forget

Get a move on

And never forget

SEO = Learning by Doing

Download Duplicate Content Poison now !

Imagined, developed and made out of 512banque’s twisted mind512banque

Delicious Cadaverhttp://www.deliciouscadaver.com