duplicate content poison

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DUPLICATE CONTENT POISON

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Post on 03-Jul-2015

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How to litterally kill copiers and give them poison to avoid duplicate content.

TRANSCRIPT

Page 1: Duplicate Content Poison

D U P L I C A T E C O N T E N T P O I S O N

Page 2: Duplicate Content Poison

First, why do we need to protectagainst

COPIERS

Page 3: Duplicate Content Poison

First, why do we need to protectagainst

COPIERS?

Page 4: Duplicate Content Poison

When somebody COPIEs yourcontent…

Page 5: Duplicate Content Poison

When somebody COPIEs yourcontent…

• Your website

Page 6: Duplicate Content Poison

When somebody COPIEs yourcontent…

• Your website• Your blog

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When somebody COPIEs yourcontent…

• Your website• Your blog• Your posts

Page 8: Duplicate Content Poison

When somebody COPIEs yourcontent…

• Your website• Your blog• Your posts

Google gives you PENALTY

Page 9: Duplicate Content Poison

Anybody can COPY you :

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Anybody can COPY you :

• Malicious competitors

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Anybody can COPY you :

• Malicious competitors• Sincere fans

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Anybody can COPY you :

• Malicious competitors• Sincere fans• Agregators

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Anybody can COPY you :

• Malicious competitors• Sincere fans• Agregators• Robots (like webproxies…)

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Anybody can COPY you :

• Malicious competitors• Sincere fans• Agregators• Robots (like webproxies…)• Autoblogs stuffed with ads

Page 15: Duplicate Content Poison

Anybody can COPY you :

• Malicious competitors• Sincere fans• Agregators• Robots (like webproxies…)• Autoblogs stuffed with ads

And Google will give you PENALTY

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Anybody can COPY you :

• Des concurrents malveillants• Des admirateurs• Des agrégateurs (wikio, etc)• Des robots (webproxies, etc)• Des autoblogs bourrés de pub

Et Google vous PENALISERA !

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Why am I given a penalty ?

Page 18: Duplicate Content Poison

Although somebody ELSE is COPying!

Why am I given a penalty ?

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Although somebody ELSE is COPying!

Why am I given a penalty ?

Because…

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Although somebody ELSE is COPying!

Why am I given a penalty ?

Because…

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Although somebody ELSE is COPying!

Why am I given a penalty ?

Because…

is WEAK

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Although somebody ELSE is COPying!

Why am I given a penalty ?

Because…

is WEAKSILLY

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Although somebody ELSE is COPying!

Why am I given a penalty ?

Because…

is WEAKSILLY, STUPID

Page 24: Duplicate Content Poison

Although somebody ELSE is COPying!

Why am I given a penalty ?

Because…

is WEAKSILLY, STUPID, Dumb...

Page 25: Duplicate Content Poison

Although somebody ELSE is COPying!

Why am I given a penalty ?

Because…

is WEAKSILLY, STUPID, Dumb...

Calm down buddy, or I’ll blacklist your a**

Page 26: Duplicate Content Poison

As

does bad job

Page 27: Duplicate Content Poison

As

We have to do his job for him…

does bad job

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As

We have to do his job for him…By chasing copiers

does bad job

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Honestly, you do have other things to do, don’t you ?

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Let me introduce my method.

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Have you ever heard about

homographs ?

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Have you ever heard about

homographs ?

They will help us…

Page 34: Duplicate Content Poison

Have you ever heard about

homographs ?

They will help us…

They are words, letters…which spell identically

but have differentmeanings/pronounciations

Page 35: Duplicate Content Poison

The lumberjack axes the trees to the ground. I cut down the tree with two axes. The x and y axes intersect at (0,0).

Homograph Examples

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The lumberjack axes the trees to the ground. I cut down the tree with two axes. The x and y axes intersect at (0,0).

Work within the confines of the contract. But the contract confines my creativity!

Homograph Examples

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The lumberjack axes the trees to the ground. I cut down the tree with two axes. The x and y axes intersect at (0,0).

Work within the confines of the contract. But the contract confines my creativity! …

Homograph Examples

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What is the point ?

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What is the point ?

We will use the same method…

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What is the point ?

We will use the same method…

But we will use letters…

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What is the point ?

We will use the same method…

But we will use letters…

in different languages !

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Spot the difference!

vsa а

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Spot the difference!

vsa аThese letters seem identical…

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Spot the difference!

vsa аThese letters seem identical…

But in reality, they are not.

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Spot the difference!

vsa аenglish russian

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Spot the difference!

vsi ienglish russian

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These letters:

a & iwere actually written using the

Cyrillic alphabet

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These letters:

a & iwere actually written using the

Cyrillic alphabet

and nothing changed for you

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Let’s sum up

• Google wants content

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Let’s sum up

• Google wants content• This content has to beunique

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Let’s sum up

• Google wants content• This content has to beunique• Anybody can copy mycontent

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Let’s sum up

• Google wants content• This content has to beunique• Anybody can copy mycontent• Replacing a and i withtheir Cyrillic equivalentsdisturbs nobody

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THEREFORE

• My words have to stay in « english » only to Google

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THEREFORE

• My words have to stay in « english » only to Google• I can write usinghomographs for my humanreaders

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THEREFORE

• My words have to stay in « english » only to Google• I can write usinghomographs for my humanreaders• It will change nothing to them…

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So I am thinking about…

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So I am thinking about…

• « Exclusively provide » myoriginal article to Google

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So I am thinking about…

• « Exclusively provide » myoriginal article to Google• Show my users an undetectable copy stuffedwith Cyrillic homographs

Page 59: Duplicate Content Poison

So I am thinking about…

• « Exclusively provide » myoriginal article to Google• Show my users an undetectable copy stuffedwith Cyrillic homographs• It will make no differenceto them !

Page 60: Duplicate Content Poison

So I am thinking about…

• « Exclusively provide » myoriginal article to Google• Show my users an undetectable copy stuffedwith Cyrillic homographs• It will make no differenceto them !

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Concretely, what do we get ?

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A visitor comes to my website…

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A visitor comes to my website…

First case : it’s Googlebot

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A visitor comes to my website…

First case : it’s Googlebot

« I like to eat french fries withmayonnaise because it is healthy. »

I show him the real article

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A visitor comes to my website…

Second case : it’s NOT Googlebot, it’s somebody else (a human, a

scraper)

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A visitor comes to my website…

Second case : it’s NOT Googlebot, it’s somebody else (a human, a

scraper)

« I like to eat french fries withmayonnaise because it is healthy. »

I show him the homographed article

Page 67: Duplicate Content Poison

A visitor comes to my website…

Second case : it’s NOT Googlebot, it’s somebody else (a human, a

scraper)

« I like to eat french fries withmayonnaise because it is healthy. »

I show him the homographed article

Page 68: Duplicate Content Poison

If this visitor copies my website

« I like to eat french fries withmayonnaise because it is healthy. »

He copies the homographed

version of the article

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If this visitor copies my website

« I like to eat french fries withmayonnaise because it is healthy. »

He copies the homographed

version of the article

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When he publies my article on hisblog or website

« J’aime manger des frites à lamayonnaise car cela est bon pour la

santé »

He pastes a homographed article

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When he publies my article on hisblog or website

« J’aime manger des frites à lamayonnaise car cela est bon pour la

santé »

He pastes a homographed article

Perfectly readable by a human…

Page 72: Duplicate Content Poison

When he publies my article on hisblog or website

He pastes a homographed article

Perfectly readable by a human…

… and completely differentfrom YOUR REAL ORIGINAL

CONTENT

Page 73: Duplicate Content Poison

When he publies my article on hisblog or website

He pastes a homographed article

Perfectly readable by a human…

… and completely differentfrom YOUR REAL ORIGINAL

CONTENT

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No duplicate content

No problem

=

Page 75: Duplicate Content Poison

No duplicate content

No problem

=

Page 76: Duplicate Content Poison

Is that evil to do this ?

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Do you prefer to manually chaseyour copiers ?

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Do you prefer to manually chaseyour copiers ?

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Do you prefer to manually chaseyour copiers ?

I don’t.

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What do you risk if Google detectsthis ?

« Cloaking refers to the practice of presenting different content or URLs to users and search engines. Serving up different results based on user agent may cause your site to be

perceived as deceptive and removed from the Google index. »

« Including substantially different content in the alternate element may cause Google to take action on the site. »

http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=66355

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What do you risk if Google detectsthis ?

Honestly speaking, not a lot..

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What do you risk if Google detectsthis ?

Honestly speaking, not a lot..Because your intention is not doing

evil things like spamindexing…And even if it is, Google won’t

notice it

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What do you risk if Google detectsthis ?

Assume responsibility

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What do you risk if Google detectsthis ?

Assume responsibilityI installed it on all my websites ;)

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The only risk I found

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The only risk I found

is with Google Adsense Bot

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The only risk I found

is with Google Adsense BotIf your ads go russian, it may

decrease your CTR

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The only risk I found

is with Google Adsense BotIf your ads go russian, it may

decrease your CTR

Except if you cloak Google Adsense-Mediapartners bot too

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Get a move on

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Get a move on

And never forget

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Get a move on

And never forget

SEO = Learning by Doing

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Imagined, developed and made out of 512banque’s twisted mind512banque

Delicious Cadaverhttp://www.deliciouscadaver.com