duke case study: linkedin alumni connect

Brett WaltersSenior Director, Digital Services & Strategy

Duke University Office of Alumni Affairs@bdubwalters

Duke Alumni Network

#inEDU16

Today’s agenda

• Challenge• Solution• Outcome

99%of alumni software sucks (circa 2012)

What do we imagine for the future of alumni

engagement?

1. Support and enhance current programs that are successful

2. Provide opportunity for new forms of engagement

3. Unify the experience for all alumni

4. Build a sustainable and expandable platform

5. Present a compelling value proposition to alumni

Timeline

2012

Kickoff 2013-14

2015

Research, coalition building,

design

Vendor build, LinkedIn API

agreement, beta testing

Launch

2016

RE-ALIGNMENT

FILTERS

LinkedIn import

buttons

LinkedIn authorization

Verify Import

Remove Existing

jobs

Import photo

Summary

8%Registration

Step 1 – Acquisition also includes:- Sign ins- Repeat sign ins- Sign in from marketing

34%Profile editing

Step 2 – Behaviors also includes:- Profile information- Directory searches- Class notes

+229%New jobs added weekly

Step 3 – Outcome also includes:- Profile data- Event registrations- Volunteers- Donations

Questions?

Images and icons provided by thenounproject.com and unsplash.com