duke case study: linkedin alumni connect

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Brett Walters Senior Director, Digital Services & Strategy Duke University Office of Alumni Affairs @bdubwalters Duke Alumni Network #inEDU1 6

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Page 1: Duke Case Study: LinkedIn Alumni Connect

Brett WaltersSenior Director, Digital Services & Strategy

Duke University Office of Alumni Affairs@bdubwalters

Duke Alumni Network

#inEDU16

Page 2: Duke Case Study: LinkedIn Alumni Connect

Today’s agenda

• Challenge• Solution• Outcome

Page 3: Duke Case Study: LinkedIn Alumni Connect

99%of alumni software sucks (circa 2012)

Page 4: Duke Case Study: LinkedIn Alumni Connect
Page 5: Duke Case Study: LinkedIn Alumni Connect

What do we imagine for the future of alumni

engagement?

Page 6: Duke Case Study: LinkedIn Alumni Connect

1. Support and enhance current programs that are successful

Page 7: Duke Case Study: LinkedIn Alumni Connect

2. Provide opportunity for new forms of engagement

Page 8: Duke Case Study: LinkedIn Alumni Connect

3. Unify the experience for all alumni

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4. Build a sustainable and expandable platform

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5. Present a compelling value proposition to alumni

Page 11: Duke Case Study: LinkedIn Alumni Connect

Timeline

2012

Kickoff 2013-14

2015

Research, coalition building,

design

Vendor build, LinkedIn API

agreement, beta testing

Launch

2016

Page 12: Duke Case Study: LinkedIn Alumni Connect

RE-ALIGNMENT

Page 13: Duke Case Study: LinkedIn Alumni Connect

FILTERS

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LinkedIn import

buttons

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LinkedIn authorization

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Verify Import

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Remove Existing

jobs

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Import photo

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Summary

Page 20: Duke Case Study: LinkedIn Alumni Connect

8%Registration

Step 1 – Acquisition also includes:- Sign ins- Repeat sign ins- Sign in from marketing

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34%Profile editing

Step 2 – Behaviors also includes:- Profile information- Directory searches- Class notes

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+229%New jobs added weekly

Step 3 – Outcome also includes:- Profile data- Event registrations- Volunteers- Donations

Page 23: Duke Case Study: LinkedIn Alumni Connect

Questions?

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