drupal and seo
Post on 17-Jun-2015
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DRUPAL SEODrupal is optimized for SEO
Drupal Roadshow Bulgaria
Before start - Google rules!
SEO in 2014
• Mobile search• GEO Location search• Personalized content (question
answering)• Social content• Content quality – Optimize for users,
not for algorithm• Semantic search (http://schema.org)• First page is dynamic• Security – SSL certificate
Drupal and SEO in 2014
• Good foundation for mobile development
• GEO Locations support• Drupal has very good social
integration• Currently Drupal community is
working for better content personalization
• RDF, Microdata module, Schemaorg module
Drupal is optimized for SEO
• Clean URLs• Optimized URLs through URL aliases• … and many more
• Simply install the SEO Checklist
Drupal SEO Checklist
General SEO
• Clean URLs/index.php?q=node/10/node/10
• Optimized (nice) URLs /node/10/news/seo-session
• Automatic nice URLs• Redirect always to the nice URL• On changing content title, redirect
the title/news/seo-session -> /news/seo
General SEO
• No 404 pages – Search404
• Page titleBest patter {page title} | {site name}Target keywords in beginningAvoid stopwords as “in”, “the”, “at”…Good to be less than 65 symbols of length
• XML Sitemap and Site map.
General SEO
• HTML Meta tagspage description, keywords, open graph tags for Facebook and many more.<meta property="og:image" content="/facebooklogo.png"/>
• Semantic content• Track your visitors – Google analytics
or similar tools• Submit your sites to the search
engines
No Google+ page?
• Make one! Google+ matter less now but in future Google will use it a lot to understand if the quantity of your content is good.
• Facebook and Twitter is not enough.
Summary
Thank you!
Time for questions?
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