DRUPAL SEODrupal is optimized for SEO

Drupal Roadshow Bulgaria

Before start - Google rules!

SEO in 2014

• Mobile search• GEO Location search• Personalized content (question

answering)• Social content• Content quality – Optimize for users,

not for algorithm• Semantic search (http://schema.org)• First page is dynamic• Security – SSL certificate

Drupal and SEO in 2014

• Good foundation for mobile development

• GEO Locations support• Drupal has very good social

integration• Currently Drupal community is

working for better content personalization

• RDF, Microdata module, Schemaorg module

Drupal is optimized for SEO

• Clean URLs• Optimized URLs through URL aliases• … and many more

• Simply install the SEO Checklist

Drupal SEO Checklist

General SEO

• Clean URLs/index.php?q=node/10/node/10

• Optimized (nice) URLs /node/10/news/seo-session

• Automatic nice URLs• Redirect always to the nice URL• On changing content title, redirect

the title/news/seo-session -> /news/seo

General SEO

• No 404 pages – Search404

• Page titleBest patter {page title} | {site name}Target keywords in beginningAvoid stopwords as “in”, “the”, “at”…Good to be less than 65 symbols of length

• XML Sitemap and Site map.

General SEO

• HTML Meta tagspage description, keywords, open graph tags for Facebook and many more.<meta property="og:image" content="/facebooklogo.png"/>

• Semantic content• Track your visitors – Google analytics

or similar tools• Submit your sites to the search

engines

No Google+ page?

• Make one! Google+ matter less now but in future Google will use it a lot to understand if the quantity of your content is good.

• Facebook and Twitter is not enough.

Summary

Thank you!

Time for questions?