driving forward enhancements and coverage for consumers ... · tfl integration plan personalised...

AARON WHITE, NATIONAL RAIL BARCODE PRODUCT OWNER & SMART TICKETING PROGRAMME LEAD

Rail Delivery Group

Driving Forward Enhancements And Coverage For Consumers With Smart

Ticketing Across National Rail

RDG PROVIDE COMMONALITY

INTRODUCING SMART TICKETING | WHY IS IT SO HARD?

What are the challenges that we face in providing smarter forms of ticketing when, where and how

customers want it

What are the challenges that we face in providing information when, where and how customers want

it

BUILDING ON SMART TICKETING | CREATING THE ENVIRONMENT

ENVIRONMENT

SYSTEMSDATA INFORMATION

STATION INFORMATION

RESERVATIONSFARES

LIVE RUNNING TIMETABLES

INDIVIDUAL NEEDS

CUSTOMER

TRAIN

TOKEN

TIME

LOCATION

EASEMENTS IMPROVED CUSTOMER FLOW

AUTOMATIC REFUNDS

CORRECT FARES

UP TO DATE INFORMATION

WAYFINDING

STRATEGIC DIRECTION

ENABLING INTEROPERABILITY

ENABLING OPEN DATA AND APIs

NEED FOR PEOPLE TO DRIVE IN THE SAME DIRECTION

BALANCE BETWEEN HEALTHY COMPETITION AND COLLABORATION

INVESTMENT IN CORE SYSTEMS ANDDIGITAL PLATFORMS

INNOVATION, FUNDING AND SUPPLIER

PARTNERSHIPSBuilding the

capabilities to deliver the experience

customer’s expect from the railway