driving forward enhancements and coverage for consumers ... · tfl integration plan personalised...
TRANSCRIPT
AARON WHITE, NATIONAL RAIL BARCODE PRODUCT OWNER & SMART TICKETING PROGRAMME LEAD
Rail Delivery Group
Driving Forward Enhancements And Coverage For Consumers With Smart
Ticketing Across National Rail
INTRODUCING SMART TICKETING | WHY IS IT SO HARD?
What are the challenges that we face in providing smarter forms of ticketing when, where and how
customers want it
What are the challenges that we face in providing information when, where and how customers want
it
BUILDING ON SMART TICKETING | CREATING THE ENVIRONMENT
ENVIRONMENT
SYSTEMSDATA INFORMATION
STATION INFORMATION
RESERVATIONSFARES
LIVE RUNNING TIMETABLES
INDIVIDUAL NEEDS
CUSTOMER
TRAIN
TOKEN
TIME
LOCATION
EASEMENTS IMPROVED CUSTOMER FLOW
AUTOMATIC REFUNDS
CORRECT FARES
UP TO DATE INFORMATION
WAYFINDING
STRATEGIC DIRECTION
ENABLING INTEROPERABILITY
ENABLING OPEN DATA AND APIs
NEED FOR PEOPLE TO DRIVE IN THE SAME DIRECTION
BALANCE BETWEEN HEALTHY COMPETITION AND COLLABORATION
INVESTMENT IN CORE SYSTEMS ANDDIGITAL PLATFORMS
INNOVATION, FUNDING AND SUPPLIER
PARTNERSHIPSBuilding the
capabilities to deliver the experience
customer’s expect from the railway