drive | create energy, persuasive by design

Tom Wolvers 21/10/15

TOM WOLVERS

User Experience Designer Interaction Design, Interface Design, Service Design, Persuasive Design

Lecturer University of Applied Science Utrecht (HU)Interaction Design, User Experience Design.Research Group: Developing interventions for changing health related behaviors.

ABOUT DESIGN

ABOUT USER CENTERED DESIGN

USER CENTERED: SYSTEM MODEL VS. CONCEPTUAL MODEL

THE BEST WAY TO PREDICT THE FUTURE IS TO INVENT IT. Alan Kay (PARC) 1971

STANFORD UNIVERSITY, IBM, EJENTA, SINGULARITY UNIVERSITY, GOOGLE.

BIG DATA, WEARABLES, ATOMIC SCALE MEMORY, ROBOTICS, NANOMEDICINE, AUTONOMOUS VEHICLES, ARTIFICIAL INTELLIGENCE, SMART LENSES, B IOTECHNOLOGY, COGNIT IVE COMPUTER SYSTEM, NEUROSYNAPTIC ARCHITECTURE, LASER PRINTING DNA, INTELLIGENT AGENT SYSTEMS, DATA AT THE EDGE, WATSON, INTERNET OF THINGS.

GENERATED PER LIFETIMEExogenous data 1100 TERABYTES

Genomics data

6 TERABYTES

Clinical data

0,4 TERABYTES

IN 2020 44 ZETABYTES 1.000.000.000.000.000.000.000 (1021) BYTES

HOW CAN WE MAKE SENSE?

DASHBOARDS DATA VISUALISATION

SOME GOT IT

PERSUASIVE DESIGN BEHAVIORAL CHANGE

CLIENTS & PATIENTS

PROFESSIONALS

Inform, Behavior change, Give advice, Friendly nudges, Encourage

Give advice, Inform, Friendly nudges, Encourage

DELIVERING THE RIGHT THING AT THE RIGHT PLACE AT THE RIGHT TIME.

CONTEXT:

Should you really buy it?

THE BEST WAY TO PREDICT THE FUTURE IS TO INVENT IT. Alan Kay (PARC) 1971

THE BEST WAY TO USE IT IS TO DESIGN IT. Tom Wolvers 2015

THANK YOU FOR YOUR TIME.