drinktec, 2013, visitor-guide, englisch
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Pu
blis
hed
by
Mes
se M
ünch
en G
mb
H, M
unic
h.
Pri
nted
in G
erm
any.
Vis
itor
Gui
de
E/01
/201
3
CXXXXXX
World‘s Leading Trade Fair for the Beverage and Liquid Food Industry
Processing + Filling + Packaging + Marketing
All events,all exhibitors
New! Fair shortenedto just 5 days: Monday–Friday
Dates/Venue September 16–20, 2013Messe München
New opening hoursMon–Thu: 9:00–18:00 Fri: 9:00–17:00
OrganizerMesse München GmbHMessegelände81823 MünchenGermany
Info hotlinePhone +49 89 949-11318Fax +49 89 949-11319
Your contacts around the world www.drinktec.com/mmi
Conceptual sponsor VDMA Association for Food Processing and Packaging Machinery www.vdma.org
The Beverage Forum @ drinktecThe top-level executive conference—for the first time outside the USA
Sunday, September 15 ICM–Room 14b
This is where the international “Who’s Who” of the industry meets: Leading executives, marketing specialists, decision-makers and developers that can give you insider knowledge and valuable assessments on where the global beverage industry is headed. An outstanding event that you won’t want to miss! Register now: www.beverageforum.com/munich
3rd Beer Sommelier World ChampionshipIn the run-up to drinktec for the first time
Sunday, September 15 North Entrance
50 international beer sommeliers compete against one another to become the new world champion. Be there when the panel of prominent judges decides whose knowledge about brewing and enjoying beer puts them on top. Additional information: www.biersommeliers.de
10th European Conference of the International Society of Beverage Technologists (ISBT)
Tuesday, September 17 ICM–Room 14c
This technical conference gives beverage manufac -turers and suppliers from all sectors a chance to exchange information about scientific and technical aspects of producing non-alcoholic beverages–a highlight for engineers. Additional information: www.bevtech.org
Which way forward for breweries? 14:30 – 16:00
Personalized nutrition 10:00 – 11:30
Audio branding 14:30 – 16:00
Hygiene in production 10:00 – 11:30
Product quality 14:30 – 16:00
Nanotechnology in the food sector 10:00 – 11:30
Focus on packaging and marketing 14:30 – 16:00
Future with milk 10:00 – 11:30
Mon
Fri
Tue
Wed
Thu
Brewers’ ForumFor everyone who loves–and lives–the brewing industry
Monday–Friday, September 16–20 Hall B1, Stand 147
Meet for a lively exchange with refreshing beer specialties from around the world and experience exclusive taste tests with world champion beer sommeliers. Be sure to also visit the Craft Brewers’ Lounge! US Pavilion, Hall A5, Stand 237
Innovation Flow Loungedrinktec unites: Technology meets marketing
Monday–Friday, September 16–20 West Entrance
This is where the next generation of products is born! For the first time ever, the Innovation Flow Lounge will bring marketing specialists together with technical experts to discuss and learn from one another–accompanied by the industry’s leading media.
Special Area “New Beverage Concepts”The future of sweeteners, coloring, flavoring and healthy ingredients
Monday–Friday, September 16–20 Hall B1
Distinguished manufacturers use our interactive marketplace to present their pioneering concepts and strategies. Experience and discuss the future of the beverage industry in all its diversity!
drinktec 2013: Welcome to the industry’s global economic summit Are you involved with the beverage and liquid-food industry? With develop- ment, manufacturing or marketing? At the regional or international level? In a large corporation or an SME? Then attending drinktec is an absolute must. Because it allows you to experience–and taste–the industry’s unique innovations. And to meet makers and shakers from all branches of industry —both large and small. Because a single visit to our 12 exhibition halls is all it takes to give your business key impetus. And because you don’t want to wait until 2017 to do so. After all, the next drinktec year isn’t until then.
Take a look at the hall diagram inside this brochure. It shows the “Who’s Who” of the industry at a glance. What better reasons could there be to attend drinktec?
Go with the flow: With the innovative strength of some 1,500 exhibitors!
Monday–Friday, September 16–20 Hall A2, Stand 250
Leading experts from research and with practical experience speak about the topics that move our industry. They present pioneering ideas and practice-oriented solution approaches to discuss them with you. Organized by drinktec.
The forum program:Your source of inspiration
The complete forum program for you:www.drinktec.com/forum_program
Plan your personal highlights:www.drinktec.com/supporting_program
Theme-oriented platforms:Your networking centers
Supporting program:Your additional highlights
The Print@home Ticket: Save on admission Your benefits when you order your ticket online:
No waiting: You go directly into the exhibition halls Save up to 49 percent compared to purchasing your ticket at the fair
Ticket prices At the fair Advance sale online
1-day ticket EUR 55 EUR 28
3-day ticket EUR 95 EUR 49
Tickets for public transportation are not included in the price of admission. They are available at all stops and at the West and East Entrances to the trade-fair center. Additional information: www.mvv-muenchen.de
European Beer Star 2013Europe’s largest beer competition and a recognized seal of quality
Tuesday, September 17, Public Tasting Hall B1, Stand 148Wednesday, September 18, Winners’ Night ICM–Room 14b
A competition of superlatives with a large number of international breweries and more than one thousand beers with traditional roots in Europe. Experience the suspense when the panel of experts presents the gold, silver and bronze medals. And let your own taste buds help to select the “Consumers’ Favorite” on second day of the fair. Additional information: www.european-beer-star.de
Beverage Innovation Awards @ drinktecFirst rate, innovative, exemplary
Thursday, September 19 drinktec Forum, Hall A2, Stand 250
Experience live the suspense-filled presentation of 24 coveted prizes for quality and innovation in six categories. Beside aspects such as ingredients and packaging, this year’s awards will focus on sustain -ability in production and creativity in marketing. Details: www.foodbevawards.com
drinktec exhibitors have an extensive range of solutions for every sector.
Liquid food
47%
Milk,
liquid dairy products
53%
Wine, sp
arkling wine,
spirits
58%
Fruit juices
64%
Water
67%
Soft drinks
70%
Beer,
brewing indu
stry
77%
All forum presentations are included in the price of admission and will be simultaneously translated into English/German.
Organizer
Organizer
Organizer
Organizer
Organizer
Verband Private Brauereien Deutschland und Bayern
In conjunction with
Organizer
Brewers’ Forum
Suitable accommodations are available here:www.drinktec.com/accomodation
Order your Print@home Ticket now and simply print it out: www.drinktec.com/tickets
The best way to get to the fair: www.drinktec.com/gettingthere
The latest information about drinktec:www.drinktec.com/newsletter_en
Product information and exhibitors from A–Z: www.drinktec.com/online-catalog
132,000 m2 in cell-phone format–the
drinktec App: www.drinktec.com/app_en
Technology meets marketing–Successful together
Contents and packaging, product utility and marketing: The perfect mix is important, especially in the beverage industry. New product concepts are increasingly accompanied and/or inspired by intelligent marketing ideas and strategies. Feasibility, branding and market introduction determine a product’s success. That is why drinktec is now bringing marketing decision-makers and developers, engineers and buyers even closer to gether. See for yourself what kind of outstanding ideas are triggered in you by the inspiring surroundings of innovations, networking plat forms and industry events. For example:
Innovative beverage ingredients in Hall B1 The latest packaging solutions on some 50,000 m
2 of space
including the “World of Labels” in Hall A2 Advertising and promotion solutions to increase sales
in Hall A1
Calling all marketers, product managers and buyers!
Highlights at drinktec:
Innovation Flow Lounge Daily, West Entrance
Special Area “New Beverage Concepts” Daily, Hall B1
Lectures in the drinktec Forum, Hall A2, Stand 250e.g. “Audio branding” September 17or “Focus on Packaging and Marketing” September 19
The Beverage Forum September 15, ICM–Room 14b
Beverage Innovation Awards September 19 drinktec Forum, Hall A2, Stand 250
Marketing@ drinktec
Processing, filling, packaging and marketing–drinktec features solutions from A to Z in all sectors, for example:
Non-alcoholic bever ages @ drinktec
Beer@ drinktec
Milk & Liquid Food @ drinktec
Innovative solutions for a rapidly growing market
Water, juices and soft drinks have a great deal of potential around the world. And, two-thirds of all exhibitors at drinktec have innovative product-specific and non-product-specific solutions on display for this sector. Find out how you can respond to trends quickly, effectively and with the necessary quality and secure your share of this rapidly growing market in the long term, e.g. through:
Health and quality Using cold-aseptic bottling or the pulsed electric field technique to
preserve vitamins, natural flavors and ensure a long shelf life in juices and smoothies
Brilliantly clear RTD teas using clarifiers
Diversity and flexibility Sweetener, coloring and flavoring concepts: “Classics” and entirely
new alternatives are making a diverse range of product innovations possible.
Adaptable technology for a large number of packaging-size variants ensures optimum flexibility
Highlights at drinktec:
Special Area “New Beverage Concepts” Daily, Hall B1
Innovation Flow Lounge Daily, West Entrance
Lectures in the drinktec Forum, Dailye.g. “Focus: Product quality” Hall A2, Stand 250
The Beverage Forum September 15, ICM–Room 14b
Beverage Innovation September 19 Awards drinktec Forum, Hall A2, Stand 250
10th European Conference September 17of the International Society ICM–Room 14cof Beverage Technologists (ISBT)
Highlights at drinktec:
Brewers’ Forum Daily, Hall B1, Stand 147
Innovation Flow Lounge Daily, West Entrance
Lectures in the drinktec Forum, September 16 e.g. “Which way forward for breweries” Hall A2, Stand 250
Craft Brewers Lounge Daily, US Pavilion, Hall A5, Stand 237
3rd Beer Sommelier September 15World Championship North Entrance
European Beer Star 2013 September 17–18 Hall B1, Stand 148 & ICM–Room 14b
It takes creativity to keep the “classic” a winner
Exhibitors from Germany and around the world coordinate their inno -vations to coincide with the drinktec schedule. This is where they reveal their latest solutions, products and production techniques. Whether you want to address new target groups with innovative types of beer, create special custom beers for small, local markets or prefer to take a more global approach: The best ingredients for your success can be found here on some 90,000 m
2 of space. For instance:
Target-group specific product development Using specialty malts, flavored hops and natural flavors to create
new tastes and variants
Energy efficiency and resource conservation Energy-efficient components, heat-recovery systems and integrated
water-treatment systems conserve resources and ensure a better energy balance
Specialty beers For added individuality: Smaller high-tech production is making
economic production possible
New developments in the trend segment
The importance of milk and liquid food has increased considerably–including at drinktec. Most recently, one out of every five visitors came from this sector, where product safety and quality are inseparably linked to one another. Experience the latest solutions for ensuring hygiene in processing and packaging and on the trend topics of diversity and health benefits in all 12 halls. They include:
Product safety Designing plants and machines that meet strict hygiene requirements
Long shelf life without losing nutrients Using microfiltration or steam injection for ESL milk
Quality control In-line measuring instead analysis in decentralized labs
Highlights at drinktec:
Special Area “New Beverage Concepts” Daily, Hall B1
Innovation Flow Lounge Daily, West Entrance
Lectures in the drinktec Forum, September 20e.g. “Future with Milk” Hall A2, Stand 250
ZDM Award Ceremony September 20for the year’s drinktec Forumbest students/ Hall A2, Stand 250trainees
Tours of fair, September 20 powered by: Hall A4, Stand 337
oils+fats 2013 September 18–20 International trade fair Hall B0for the Technology and Trade of Oils and Fats
Organizer
Organizer
New BeverageConcepts
Titel 105 mmRücktitel 105 mm102 mm102 mm102 mm102 mm
78779-Drinktec13-Visitor-Guide-1_E.indd 1 31.01.13 08:24
Pu
blish
ed by M
esse Münch
en Gm
bH
, Munich.
Printed in G
ermany. V
isitor Guid
e E/01/2013
CXXXXXX
World‘s Leading Trade Fair for the Beverage and Liquid Food Industry
Processing + Filling + Packaging + Marketing
All events,all exhibitors
New! Fair shortenedto just 5 days: Monday–Friday
Dates/Venue September 16–20, 2013Messe München
New opening hoursMon–Thu: 9:00–18:00 Fri: 9:00–17:00
OrganizerMesse München GmbHMessegelände81823 MünchenGermany
Info hotlinePhone +49 89 949-11318Fax +49 89 949-11319
Your contacts around the world www.drinktec.com/mmi
Conceptual sponsor VDMA Association for Food Processing and Packaging Machinery www.vdma.org
The Beverage Forum @ drinktecThe top-level executive conference—for the first time outside the USA
Sunday, September 15 ICM–Room 14b
This is where the international “Who’s Who” of the industry meets: Leading executives, marketing specialists, decision-makers and developers that can give you insider knowledge and valuable assessments on where the global beverage industry is headed. An outstanding event that you won’t want to miss! Register now: www.beverageforum.com/munich
3rd Beer Sommelier World ChampionshipIn the run-up to drinktec for the first time
Sunday, September 15 North Entrance
50 international beer sommeliers compete against one another to become the new world champion. Be there when the panel of prominent judges decides whose knowledge about brewing and enjoying beer puts them on top. Additional information: www.biersommeliers.de
10th European Conference of the International Society of Beverage Technologists (ISBT)
Tuesday, September 17 ICM–Room 14c
This technical conference gives beverage manufac -turers and suppliers from all sectors a chance to exchange information about scientific and technical aspects of producing non-alcoholic beverages–a highlight for engineers. Additional information: www.bevtech.org
Which way forward for breweries? 14:30 – 16:00
Personalized nutrition 10:00 – 11:30
Audio branding 14:30 – 16:00
Hygiene in production 10:00 – 11:30
Product quality 14:30 – 16:00
Nanotechnology in the food sector 10:00 – 11:30
Focus on packaging and marketing 14:30 – 16:00
Future with milk 10:00 – 11:30
Mon
Fri
Tue
Wed
Thu
Brewers’ ForumFor everyone who loves–and lives–the brewing industry
Monday–Friday, September 16–20 Hall B1, Stand 147
Meet for a lively exchange with refreshing beer specialties from around the world and experience exclusive taste tests with world champion beer sommeliers. Be sure to also visit the Craft Brewers’ Lounge! US Pavilion, Hall A5, Stand 237
Innovation Flow Loungedrinktec unites: Technology meets marketing
Monday–Friday, September 16–20 West Entrance
This is where the next generation of products is born! For the first time ever, the Innovation Flow Lounge will bring marketing specialists together with technical experts to discuss and learn from one another–accompanied by the industry’s leading media.
Special Area “New Beverage Concepts”The future of sweeteners, coloring, flavoring and healthy ingredients
Monday–Friday, September 16–20 Hall B1
Distinguished manufacturers use our interactive marketplace to present their pioneering concepts and strategies. Experience and discuss the future of the beverage industry in all its diversity!
drinktec 2013: Welcome to the industry’s global economic summit Are you involved with the beverage and liquid-food industry? With develop- ment, manufacturing or marketing? At the regional or international level? In a large corporation or an SME? Then attending drinktec is an absolute must. Because it allows you to experience–and taste–the industry’s unique innovations. And to meet makers and shakers from all branches of industry —both large and small. Because a single visit to our 12 exhibition halls is all it takes to give your business key impetus. And because you don’t want to wait until 2017 to do so. After all, the next drinktec year isn’t until then.
Take a look at the hall diagram inside this brochure. It shows the “Who’s Who” of the industry at a glance. What better reasons could there be to attend drinktec?
Go with the flow: With the innovative strength of some 1,500 exhibitors!
Monday–Friday, September 16–20 Hall A2, Stand 250
Leading experts from research and with practical experience speak about the topics that move our industry. They present pioneering ideas and practice-oriented solution approaches to discuss them with you. Organized by drinktec.
The forum program:Your source of inspiration
The complete forum program for you:www.drinktec.com/forum_program
Plan your personal highlights:www.drinktec.com/supporting_program
Theme-oriented platforms:Your networking centers
Supporting program:Your additional highlights
The Print@home Ticket: Save on admission Your benefits when you order your ticket online:
No waiting: You go directly into the exhibition halls Save up to 49 percent compared to purchasing your ticket at the fair
Ticket prices At the fair Advance sale online
1-day ticket EUR 55 EUR 28
3-day ticket EUR 95 EUR 49
Tickets for public transportation are not included in the price of admission. They are available at all stops and at the West and East Entrances to the trade-fair center. Additional information: www.mvv-muenchen.de
European Beer Star 2013Europe’s largest beer competition and a recognized seal of quality
Tuesday, September 17, Public Tasting Hall B1, Stand 148Wednesday, September 18, Winners’ Night ICM–Room 14b
A competition of superlatives with a large number of international breweries and more than one thousand beers with traditional roots in Europe. Experience the suspense when the panel of experts presents the gold, silver and bronze medals. And let your own taste buds help to select the “Consumers’ Favorite” on second day of the fair. Additional information: www.european-beer-star.de
Beverage Innovation Awards @ drinktecFirst rate, innovative, exemplary
Thursday, September 19 drinktec Forum, Hall A2, Stand 250
Experience live the suspense-filled presentation of 24 coveted prizes for quality and innovation in six categories. Beside aspects such as ingredients and packaging, this year’s awards will focus on sustain -ability in production and creativity in marketing. Details: www.foodbevawards.com
drinktec exhibitors have an extensive range of solutions for every sector.
Liqu
id fo
od
47%
Milk
, liq
uid
dair
y pr
oduc
ts
53%
Win
e, s
par
klin
g w
ine,
sp
irit
s
58%
Frui
t jui
ces
64%
Wat
er
67%
Sof
t dri
nks
70%
Bee
r,
brew
ing
indu
stry
77%
All forum presentations are included in the price of admission and will be simultaneously translated into English/German.
Organizer
Organizer
Organizer
Organizer
Organizer
Verband Private Brauereien Deutschland und Bayern
In conjunction with
Organizer
Brewers’ Forum
Suitable accommodations are available here:www.drinktec.com/accomodation
Order your Print@home Ticket now and simply print it out: www.drinktec.com/tickets
The best way to get to the fair: www.drinktec.com/gettingthere
The latest information about drinktec:www.drinktec.com/newsletter_en
Product information and exhibitors from A–Z: www.drinktec.com/online-catalog
132,000 m2 in cell-phone format–the drinktec App: www.drinktec.com/app_en
Technology meets marketing–Successful together
Contents and packaging, product utility and marketing: The perfect mix is important, especially in the beverage industry. New product concepts are increasingly accompanied and/or inspired by intelligent marketing ideas and strategies. Feasibility, branding and market introduction determine a product’s success. That is why drinktec is now bringing marketing decision-makers and developers, engineers and buyers even closer to gether. See for yourself what kind of outstanding ideas are triggered in you by the inspiring surroundings of innovations, networking plat forms and industry events. For example:
Innovative beverage ingredients in Hall B1 The latest packaging solutions on some 50,000 m2 of space
including the “World of Labels” in Hall A2 Advertising and promotion solutions to increase sales
in Hall A1
Calling all marketers, product managers and buyers!
Highlights at drinktec:
Innovation Flow Lounge Daily, West Entrance
Special Area “New Beverage Concepts” Daily, Hall B1
Lectures in the drinktec Forum, Hall A2, Stand 250e.g. “Audio branding” September 17or “Focus on Packaging and Marketing” September 19
The Beverage Forum September 15, ICM–Room 14b
Beverage Innovation Awards September 19 drinktec Forum, Hall A2, Stand 250
Marketing@ drinktec
Processing, filling, packaging and marketing–drinktec features solutions from A to Z in all sectors, for example:
Non-alcoholic bever ages @ drinktec
Beer@ drinktec
Milk & Liquid Food @ drinktec
Innovative solutions for a rapidly growing market
Water, juices and soft drinks have a great deal of potential around the world. And, two-thirds of all exhibitors at drinktec have innovative product-specific and non-product-specific solutions on display for this sector. Find out how you can respond to trends quickly, effectively and with the necessary quality and secure your share of this rapidly growing market in the long term, e.g. through:
Health and quality Using cold-aseptic bottling or the pulsed electric field technique to
preserve vitamins, natural flavors and ensure a long shelf life in juices and smoothies
Brilliantly clear RTD teas using clarifiers
Diversity and flexibility Sweetener, coloring and flavoring concepts: “Classics” and entirely
new alternatives are making a diverse range of product innovations possible.
Adaptable technology for a large number of packaging-size variants ensures optimum flexibility
Highlights at drinktec:
Special Area “New Beverage Concepts” Daily, Hall B1
Innovation Flow Lounge Daily, West Entrance
Lectures in the drinktec Forum, Dailye.g. “Focus: Product quality” Hall A2, Stand 250
The Beverage Forum September 15, ICM–Room 14b
Beverage Innovation September 19 Awards drinktec Forum, Hall A2, Stand 250
10th European Conference September 17of the International Society ICM–Room 14cof Beverage Technologists (ISBT)
Highlights at drinktec:
Brewers’ Forum Daily, Hall B1, Stand 147
Innovation Flow Lounge Daily, West Entrance
Lectures in the drinktec Forum, September 16 e.g. “Which way forward for breweries” Hall A2, Stand 250
Craft Brewers Lounge Daily, US Pavilion, Hall A5, Stand 237
3rd Beer Sommelier September 15World Championship North Entrance
European Beer Star 2013 September 17–18 Hall B1, Stand 148 & ICM–Room 14b
It takes creativity to keep the “classic” a winner
Exhibitors from Germany and around the world coordinate their inno -vations to coincide with the drinktec schedule. This is where they reveal their latest solutions, products and production techniques. Whether you want to address new target groups with innovative types of beer, create special custom beers for small, local markets or prefer to take a more global approach: The best ingredients for your success can be found here on some 90,000 m2 of space. For instance:
Target-group specific product development Using specialty malts, flavored hops and natural flavors to create
new tastes and variants
Energy efficiency and resource conservation Energy-efficient components, heat-recovery systems and integrated
water-treatment systems conserve resources and ensure a better energy balance
Specialty beers For added individuality: Smaller high-tech production is making
economic production possible
New developments in the trend segment
The importance of milk and liquid food has increased considerably–including at drinktec. Most recently, one out of every five visitors came from this sector, where product safety and quality are inseparably linked to one another. Experience the latest solutions for ensuring hygiene in processing and packaging and on the trend topics of diversity and health benefits in all 12 halls. They include:
Product safety Designing plants and machines that meet strict hygiene requirements
Long shelf life without losing nutrients Using microfiltration or steam injection for ESL milk
Quality control In-line measuring instead analysis in decentralized labs
Highlights at drinktec:
Special Area “New Beverage Concepts” Daily, Hall B1
Innovation Flow Lounge Daily, West Entrance
Lectures in the drinktec Forum, September 20e.g. “Future with Milk” Hall A2, Stand 250
ZDM Award Ceremony September 20for the year’s drinktec Forumbest students/ Hall A2, Stand 250trainees
Tours of fair, September 20 powered by: Hall A4, Stand 337
oils+fats 2013 September 18–20 International trade fair Hall B0for the Technology and Trade of Oils and Fats
Organizer
Organizer
New BeverageConcepts
Titel 105 mm Rücktitel 105 mm 102 mm 102 mm 102 mm 102 mm
78779-Drinktec13-Visitor-Guide-1_E.indd 131.01.13 08:24
Pu
blish
ed by M
esse Münch
en Gm
bH
, Munich.
Printed in G
ermany. V
isitor Guid
e E/01/2013
CXXXXXX
World‘s Leading Trade Fair for the Beverage and Liquid Food Industry
Processing + Filling + Packaging + Marketing
All events,all exhibitors
New! Fair shortenedto just 5 days: Monday–Friday
Dates/Venue September 16–20, 2013Messe München
New opening hoursMon–Thu: 9:00–18:00 Fri: 9:00–17:00
OrganizerMesse München GmbHMessegelände81823 MünchenGermany
Info hotlinePhone +49 89 949-11318Fax +49 89 949-11319
Your contacts around the world www.drinktec.com/mmi
Conceptual sponsor VDMA Association for Food Processing and Packaging Machinery www.vdma.org
The Beverage Forum @ drinktecThe top-level executive conference—for the first time outside the USA
Sunday, September 15 ICM–Room 14b
This is where the international “Who’s Who” of the industry meets: Leading executives, marketing specialists, decision-makers and developers that can give you insider knowledge and valuable assessments on where the global beverage industry is headed. An outstanding event that you won’t want to miss! Register now: www.beverageforum.com/munich
3rd Beer Sommelier World ChampionshipIn the run-up to drinktec for the first time
Sunday, September 15 North Entrance
50 international beer sommeliers compete against one another to become the new world champion. Be there when the panel of prominent judges decides whose knowledge about brewing and enjoying beer puts them on top. Additional information: www.biersommeliers.de
10th European Conference of the International Society of Beverage Technologists (ISBT)
Tuesday, September 17 ICM–Room 14c
This technical conference gives beverage manufac -turers and suppliers from all sectors a chance to exchange information about scientific and technical aspects of producing non-alcoholic beverages–a highlight for engineers. Additional information: www.bevtech.org
Which way forward for breweries? 14:30 – 16:00
Personalized nutrition 10:00 – 11:30
Audio branding 14:30 – 16:00
Hygiene in production 10:00 – 11:30
Product quality 14:30 – 16:00
Nanotechnology in the food sector 10:00 – 11:30
Focus on packaging and marketing 14:30 – 16:00
Future with milk 10:00 – 11:30
Mon
Fri
Tue
Wed
Thu
Brewers’ ForumFor everyone who loves–and lives–the brewing industry
Monday–Friday, September 16–20 Hall B1, Stand 147
Meet for a lively exchange with refreshing beer specialties from around the world and experience exclusive taste tests with world champion beer sommeliers. Be sure to also visit the Craft Brewers’ Lounge! US Pavilion, Hall A5, Stand 237
Innovation Flow Loungedrinktec unites: Technology meets marketing
Monday–Friday, September 16–20 West Entrance
This is where the next generation of products is born! For the first time ever, the Innovation Flow Lounge will bring marketing specialists together with technical experts to discuss and learn from one another–accompanied by the industry’s leading media.
Special Area “New Beverage Concepts”The future of sweeteners, coloring, flavoring and healthy ingredients
Monday–Friday, September 16–20 Hall B1
Distinguished manufacturers use our interactive marketplace to present their pioneering concepts and strategies. Experience and discuss the future of the beverage industry in all its diversity!
drinktec 2013: Welcome to the industry’s global economic summit Are you involved with the beverage and liquid-food industry? With develop- ment, manufacturing or marketing? At the regional or international level? In a large corporation or an SME? Then attending drinktec is an absolute must. Because it allows you to experience–and taste–the industry’s unique innovations. And to meet makers and shakers from all branches of industry —both large and small. Because a single visit to our 12 exhibition halls is all it takes to give your business key impetus. And because you don’t want to wait until 2017 to do so. After all, the next drinktec year isn’t until then.
Take a look at the hall diagram inside this brochure. It shows the “Who’s Who” of the industry at a glance. What better reasons could there be to attend drinktec?
Go with the flow: With the innovative strength of some 1,500 exhibitors!
Monday–Friday, September 16–20 Hall A2, Stand 250
Leading experts from research and with practical experience speak about the topics that move our industry. They present pioneering ideas and practice-oriented solution approaches to discuss them with you. Organized by drinktec.
The forum program:Your source of inspiration
The complete forum program for you:www.drinktec.com/forum_program
Plan your personal highlights:www.drinktec.com/supporting_program
Theme-oriented platforms:Your networking centers
Supporting program:Your additional highlights
The Print@home Ticket: Save on admission Your benefits when you order your ticket online:
No waiting: You go directly into the exhibition halls Save up to 49 percent compared to purchasing your ticket at the fair
Ticket prices At the fair Advance sale online
1-day ticket EUR 55 EUR 28
3-day ticket EUR 95 EUR 49
Tickets for public transportation are not included in the price of admission. They are available at all stops and at the West and East Entrances to the trade-fair center. Additional information: www.mvv-muenchen.de
European Beer Star 2013Europe’s largest beer competition and a recognized seal of quality
Tuesday, September 17, Public Tasting Hall B1, Stand 148Wednesday, September 18, Winners’ Night ICM–Room 14b
A competition of superlatives with a large number of international breweries and more than one thousand beers with traditional roots in Europe. Experience the suspense when the panel of experts presents the gold, silver and bronze medals. And let your own taste buds help to select the “Consumers’ Favorite” on second day of the fair. Additional information: www.european-beer-star.de
Beverage Innovation Awards @ drinktecFirst rate, innovative, exemplary
Thursday, September 19 drinktec Forum, Hall A2, Stand 250
Experience live the suspense-filled presentation of 24 coveted prizes for quality and innovation in six categories. Beside aspects such as ingredients and packaging, this year’s awards will focus on sustain -ability in production and creativity in marketing. Details: www.foodbevawards.com
drinktec exhibitors have an extensive range of solutions for every sector.
Liqu
id fo
od
47%
Milk
, liq
uid
dair
y pr
oduc
ts
53%
Win
e, s
par
klin
g w
ine,
sp
irit
s
58%
Frui
t jui
ces
64%
Wat
er
67%
Sof
t dri
nks
70%
Bee
r,
brew
ing
indu
stry
77%
All forum presentations are included in the price of admission and will be simultaneously translated into English/German.
Organizer
Organizer
Organizer
Organizer
Organizer
Verband Private Brauereien Deutschland und Bayern
In conjunction with
Organizer
Brewers’ Forum
Suitable accommodations are available here:www.drinktec.com/accomodation
Order your Print@home Ticket now and simply print it out: www.drinktec.com/tickets
The best way to get to the fair: www.drinktec.com/gettingthere
The latest information about drinktec:www.drinktec.com/newsletter_en
Product information and exhibitors from A–Z: www.drinktec.com/online-catalog
132,000 m2 in cell-phone format–the drinktec App: www.drinktec.com/app_en
Technology meets marketing–Successful together
Contents and packaging, product utility and marketing: The perfect mix is important, especially in the beverage industry. New product concepts are increasingly accompanied and/or inspired by intelligent marketing ideas and strategies. Feasibility, branding and market introduction determine a product’s success. That is why drinktec is now bringing marketing decision-makers and developers, engineers and buyers even closer to gether. See for yourself what kind of outstanding ideas are triggered in you by the inspiring surroundings of innovations, networking plat forms and industry events. For example:
Innovative beverage ingredients in Hall B1 The latest packaging solutions on some 50,000 m2 of space
including the “World of Labels” in Hall A2 Advertising and promotion solutions to increase sales
in Hall A1
Calling all marketers, product managers and buyers!
Highlights at drinktec:
Innovation Flow Lounge Daily, West Entrance
Special Area “New Beverage Concepts” Daily, Hall B1
Lectures in the drinktec Forum, Hall A2, Stand 250e.g. “Audio branding” September 17or “Focus on Packaging and Marketing” September 19
The Beverage Forum September 15, ICM–Room 14b
Beverage Innovation Awards September 19 drinktec Forum, Hall A2, Stand 250
Marketing@ drinktec
Processing, filling, packaging and marketing–drinktec features solutions from A to Z in all sectors, for example:
Non-alcoholic bever ages @ drinktec
Beer@ drinktec
Milk & Liquid Food @ drinktec
Innovative solutions for a rapidly growing market
Water, juices and soft drinks have a great deal of potential around the world. And, two-thirds of all exhibitors at drinktec have innovative product-specific and non-product-specific solutions on display for this sector. Find out how you can respond to trends quickly, effectively and with the necessary quality and secure your share of this rapidly growing market in the long term, e.g. through:
Health and quality Using cold-aseptic bottling or the pulsed electric field technique to
preserve vitamins, natural flavors and ensure a long shelf life in juices and smoothies
Brilliantly clear RTD teas using clarifiers
Diversity and flexibility Sweetener, coloring and flavoring concepts: “Classics” and entirely
new alternatives are making a diverse range of product innovations possible.
Adaptable technology for a large number of packaging-size variants ensures optimum flexibility
Highlights at drinktec:
Special Area “New Beverage Concepts” Daily, Hall B1
Innovation Flow Lounge Daily, West Entrance
Lectures in the drinktec Forum, Dailye.g. “Focus: Product quality” Hall A2, Stand 250
The Beverage Forum September 15, ICM–Room 14b
Beverage Innovation September 19 Awards drinktec Forum, Hall A2, Stand 250
10th European Conference September 17of the International Society ICM–Room 14cof Beverage Technologists (ISBT)
Highlights at drinktec:
Brewers’ Forum Daily, Hall B1, Stand 147
Innovation Flow Lounge Daily, West Entrance
Lectures in the drinktec Forum, September 16 e.g. “Which way forward for breweries” Hall A2, Stand 250
Craft Brewers Lounge Daily, US Pavilion, Hall A5, Stand 237
3rd Beer Sommelier September 15World Championship North Entrance
European Beer Star 2013 September 17–18 Hall B1, Stand 148 & ICM–Room 14b
It takes creativity to keep the “classic” a winner
Exhibitors from Germany and around the world coordinate their inno -vations to coincide with the drinktec schedule. This is where they reveal their latest solutions, products and production techniques. Whether you want to address new target groups with innovative types of beer, create special custom beers for small, local markets or prefer to take a more global approach: The best ingredients for your success can be found here on some 90,000 m2 of space. For instance:
Target-group specific product development Using specialty malts, flavored hops and natural flavors to create
new tastes and variants
Energy efficiency and resource conservation Energy-efficient components, heat-recovery systems and integrated
water-treatment systems conserve resources and ensure a better energy balance
Specialty beers For added individuality: Smaller high-tech production is making
economic production possible
New developments in the trend segment
The importance of milk and liquid food has increased considerably–including at drinktec. Most recently, one out of every five visitors came from this sector, where product safety and quality are inseparably linked to one another. Experience the latest solutions for ensuring hygiene in processing and packaging and on the trend topics of diversity and health benefits in all 12 halls. They include:
Product safety Designing plants and machines that meet strict hygiene requirements
Long shelf life without losing nutrients Using microfiltration or steam injection for ESL milk
Quality control In-line measuring instead analysis in decentralized labs
Highlights at drinktec:
Special Area “New Beverage Concepts” Daily, Hall B1
Innovation Flow Lounge Daily, West Entrance
Lectures in the drinktec Forum, September 20e.g. “Future with Milk” Hall A2, Stand 250
ZDM Award Ceremony September 20for the year’s drinktec Forumbest students/ Hall A2, Stand 250trainees
Tours of fair, September 20 powered by: Hall A4, Stand 337
oils+fats 2013 September 18–20 International trade fair Hall B0for the Technology and Trade of Oils and Fats
Organizer
Organizer
New BeverageConcepts
Titel 105 mm Rücktitel 105 mm 102 mm 102 mm 102 mm 102 mm
78779-Drinktec13-Visitor-Guide-1_E.indd 131.01.13 08:24
Pu
blish
ed by M
esse Münch
en Gm
bH
, Munich.
Printed in G
ermany. V
isitor Guid
e E/01/2013
CXXXXXX
World‘s Leading Trade Fair for the Beverage and Liquid Food Industry
Processing + Filling + Packaging + Marketing
All events,all exhibitors
New! Fair shortenedto just 5 days: Monday–Friday
Dates/Venue September 16–20, 2013Messe München
New opening hoursMon–Thu: 9:00–18:00 Fri: 9:00–17:00
OrganizerMesse München GmbHMessegelände81823 MünchenGermany
Info hotlinePhone +49 89 949-11318Fax +49 89 949-11319
Your contacts around the world www.drinktec.com/mmi
Conceptual sponsor VDMA Association for Food Processing and Packaging Machinery www.vdma.org
The Beverage Forum @ drinktecThe top-level executive conference—for the first time outside the USA
Sunday, September 15 ICM–Room 14b
This is where the international “Who’s Who” of the industry meets: Leading executives, marketing specialists, decision-makers and developers that can give you insider knowledge and valuable assessments on where the global beverage industry is headed. An outstanding event that you won’t want to miss! Register now: www.beverageforum.com/munich
3rd Beer Sommelier World ChampionshipIn the run-up to drinktec for the first time
Sunday, September 15 North Entrance
50 international beer sommeliers compete against one another to become the new world champion. Be there when the panel of prominent judges decides whose knowledge about brewing and enjoying beer puts them on top. Additional information: www.biersommeliers.de
10th European Conference of the International Society of Beverage Technologists (ISBT)
Tuesday, September 17 ICM–Room 14c
This technical conference gives beverage manufac -turers and suppliers from all sectors a chance to exchange information about scientific and technical aspects of producing non-alcoholic beverages–a highlight for engineers. Additional information: www.bevtech.org
Which way forward for breweries? 14:30 – 16:00
Personalized nutrition 10:00 – 11:30
Audio branding 14:30 – 16:00
Hygiene in production 10:00 – 11:30
Product quality 14:30 – 16:00
Nanotechnology in the food sector 10:00 – 11:30
Focus on packaging and marketing 14:30 – 16:00
Future with milk 10:00 – 11:30
Mon
Fri
Tue
Wed
Thu
Brewers’ ForumFor everyone who loves–and lives–the brewing industry
Monday–Friday, September 16–20 Hall B1, Stand 147
Meet for a lively exchange with refreshing beer specialties from around the world and experience exclusive taste tests with world champion beer sommeliers. Be sure to also visit the Craft Brewers’ Lounge! US Pavilion, Hall A5, Stand 237
Innovation Flow Loungedrinktec unites: Technology meets marketing
Monday–Friday, September 16–20 West Entrance
This is where the next generation of products is born! For the first time ever, the Innovation Flow Lounge will bring marketing specialists together with technical experts to discuss and learn from one another–accompanied by the industry’s leading media.
Special Area “New Beverage Concepts”The future of sweeteners, coloring, flavoring and healthy ingredients
Monday–Friday, September 16–20 Hall B1
Distinguished manufacturers use our interactive marketplace to present their pioneering concepts and strategies. Experience and discuss the future of the beverage industry in all its diversity!
drinktec 2013: Welcome to the industry’s global economic summit Are you involved with the beverage and liquid-food industry? With develop- ment, manufacturing or marketing? At the regional or international level? In a large corporation or an SME? Then attending drinktec is an absolute must. Because it allows you to experience–and taste–the industry’s unique innovations. And to meet makers and shakers from all branches of industry —both large and small. Because a single visit to our 12 exhibition halls is all it takes to give your business key impetus. And because you don’t want to wait until 2017 to do so. After all, the next drinktec year isn’t until then.
Take a look at the hall diagram inside this brochure. It shows the “Who’s Who” of the industry at a glance. What better reasons could there be to attend drinktec?
Go with the flow: With the innovative strength of some 1,500 exhibitors!
Monday–Friday, September 16–20 Hall A2, Stand 250
Leading experts from research and with practical experience speak about the topics that move our industry. They present pioneering ideas and practice-oriented solution approaches to discuss them with you. Organized by drinktec.
The forum program:Your source of inspiration
The complete forum program for you:www.drinktec.com/forum_program
Plan your personal highlights:www.drinktec.com/supporting_program
Theme-oriented platforms:Your networking centers
Supporting program:Your additional highlights
The Print@home Ticket: Save on admission Your benefits when you order your ticket online:
No waiting: You go directly into the exhibition halls Save up to 49 percent compared to purchasing your ticket at the fair
Ticket prices At the fair Advance sale online
1-day ticket EUR 55 EUR 28
3-day ticket EUR 95 EUR 49
Tickets for public transportation are not included in the price of admission. They are available at all stops and at the West and East Entrances to the trade-fair center. Additional information: www.mvv-muenchen.de
European Beer Star 2013Europe’s largest beer competition and a recognized seal of quality
Tuesday, September 17, Public Tasting Hall B1, Stand 148Wednesday, September 18, Winners’ Night ICM–Room 14b
A competition of superlatives with a large number of international breweries and more than one thousand beers with traditional roots in Europe. Experience the suspense when the panel of experts presents the gold, silver and bronze medals. And let your own taste buds help to select the “Consumers’ Favorite” on second day of the fair. Additional information: www.european-beer-star.de
Beverage Innovation Awards @ drinktecFirst rate, innovative, exemplary
Thursday, September 19 drinktec Forum, Hall A2, Stand 250
Experience live the suspense-filled presentation of 24 coveted prizes for quality and innovation in six categories. Beside aspects such as ingredients and packaging, this year’s awards will focus on sustain -ability in production and creativity in marketing. Details: www.foodbevawards.com
drinktec exhibitors have an extensive range of solutions for every sector.
Liqu
id fo
od
47%
Milk
, liq
uid
dair
y pr
oduc
ts
53%
Win
e, s
par
klin
g w
ine,
sp
irit
s
58%
Frui
t jui
ces
64%
Wat
er
67%
Sof
t dri
nks
70%
Bee
r,
brew
ing
indu
stry
77%
All forum presentations are included in the price of admission and will be simultaneously translated into English/German.
Organizer
Organizer
Organizer
Organizer
Organizer
Verband Private Brauereien Deutschland und Bayern
In conjunction with
Organizer
Brewers’ Forum
Suitable accommodations are available here:www.drinktec.com/accomodation
Order your Print@home Ticket now and simply print it out: www.drinktec.com/tickets
The best way to get to the fair: www.drinktec.com/gettingthere
The latest information about drinktec:www.drinktec.com/newsletter_en
Product information and exhibitors from A–Z: www.drinktec.com/online-catalog
132,000 m2 in cell-phone format–the drinktec App: www.drinktec.com/app_en
Technology meets marketing–Successful together
Contents and packaging, product utility and marketing: The perfect mix is important, especially in the beverage industry. New product concepts are increasingly accompanied and/or inspired by intelligent marketing ideas and strategies. Feasibility, branding and market introduction determine a product’s success. That is why drinktec is now bringing marketing decision-makers and developers, engineers and buyers even closer to gether. See for yourself what kind of outstanding ideas are triggered in you by the inspiring surroundings of innovations, networking plat forms and industry events. For example:
Innovative beverage ingredients in Hall B1 The latest packaging solutions on some 50,000 m2 of space
including the “World of Labels” in Hall A2 Advertising and promotion solutions to increase sales
in Hall A1
Calling all marketers, product managers and buyers!
Highlights at drinktec:
Innovation Flow Lounge Daily, West Entrance
Special Area “New Beverage Concepts” Daily, Hall B1
Lectures in the drinktec Forum, Hall A2, Stand 250e.g. “Audio branding” September 17or “Focus on Packaging and Marketing” September 19
The Beverage Forum September 15, ICM–Room 14b
Beverage Innovation Awards September 19 drinktec Forum, Hall A2, Stand 250
Marketing@ drinktec
Processing, filling, packaging and marketing–drinktec features solutions from A to Z in all sectors, for example:
Non-alcoholic bever ages @ drinktec
Beer@ drinktec
Milk & Liquid Food @ drinktec
Innovative solutions for a rapidly growing market
Water, juices and soft drinks have a great deal of potential around the world. And, two-thirds of all exhibitors at drinktec have innovative product-specific and non-product-specific solutions on display for this sector. Find out how you can respond to trends quickly, effectively and with the necessary quality and secure your share of this rapidly growing market in the long term, e.g. through:
Health and quality Using cold-aseptic bottling or the pulsed electric field technique to
preserve vitamins, natural flavors and ensure a long shelf life in juices and smoothies
Brilliantly clear RTD teas using clarifiers
Diversity and flexibility Sweetener, coloring and flavoring concepts: “Classics” and entirely
new alternatives are making a diverse range of product innovations possible.
Adaptable technology for a large number of packaging-size variants ensures optimum flexibility
Highlights at drinktec:
Special Area “New Beverage Concepts” Daily, Hall B1
Innovation Flow Lounge Daily, West Entrance
Lectures in the drinktec Forum, Dailye.g. “Focus: Product quality” Hall A2, Stand 250
The Beverage Forum September 15, ICM–Room 14b
Beverage Innovation September 19 Awards drinktec Forum, Hall A2, Stand 250
10th European Conference September 17of the International Society ICM–Room 14cof Beverage Technologists (ISBT)
Highlights at drinktec:
Brewers’ Forum Daily, Hall B1, Stand 147
Innovation Flow Lounge Daily, West Entrance
Lectures in the drinktec Forum, September 16 e.g. “Which way forward for breweries” Hall A2, Stand 250
Craft Brewers Lounge Daily, US Pavilion, Hall A5, Stand 237
3rd Beer Sommelier September 15World Championship North Entrance
European Beer Star 2013 September 17–18 Hall B1, Stand 148 & ICM–Room 14b
It takes creativity to keep the “classic” a winner
Exhibitors from Germany and around the world coordinate their inno -vations to coincide with the drinktec schedule. This is where they reveal their latest solutions, products and production techniques. Whether you want to address new target groups with innovative types of beer, create special custom beers for small, local markets or prefer to take a more global approach: The best ingredients for your success can be found here on some 90,000 m2 of space. For instance:
Target-group specific product development Using specialty malts, flavored hops and natural flavors to create
new tastes and variants
Energy efficiency and resource conservation Energy-efficient components, heat-recovery systems and integrated
water-treatment systems conserve resources and ensure a better energy balance
Specialty beers For added individuality: Smaller high-tech production is making
economic production possible
New developments in the trend segment
The importance of milk and liquid food has increased considerably–including at drinktec. Most recently, one out of every five visitors came from this sector, where product safety and quality are inseparably linked to one another. Experience the latest solutions for ensuring hygiene in processing and packaging and on the trend topics of diversity and health benefits in all 12 halls. They include:
Product safety Designing plants and machines that meet strict hygiene requirements
Long shelf life without losing nutrients Using microfiltration or steam injection for ESL milk
Quality control In-line measuring instead analysis in decentralized labs
Highlights at drinktec:
Special Area “New Beverage Concepts” Daily, Hall B1
Innovation Flow Lounge Daily, West Entrance
Lectures in the drinktec Forum, September 20e.g. “Future with Milk” Hall A2, Stand 250
ZDM Award Ceremony September 20for the year’s drinktec Forumbest students/ Hall A2, Stand 250trainees
Tours of fair, September 20 powered by: Hall A4, Stand 337
oils+fats 2013 September 18–20 International trade fair Hall B0for the Technology and Trade of Oils and Fats
Organizer
Organizer
New BeverageConcepts
Titel 105 mm Rücktitel 105 mm 102 mm 102 mm 102 mm 102 mm
78779-Drinktec13-Visitor-Guide-1_E.indd 131.01.13 08:24
Pu
blish
ed by M
esse Münch
en Gm
bH
, Munich.
Printed in G
ermany. V
isitor Guid
e E/01/2013
CXXXXXX
World‘s Leading Trade Fair for the Beverage and Liquid Food Industry
Processing + Filling + Packaging + Marketing
All events,all exhibitors
New! Fair shortenedto just 5 days: Monday–Friday
Dates/Venue September 16–20, 2013Messe München
New opening hoursMon–Thu: 9:00–18:00 Fri: 9:00–17:00
OrganizerMesse München GmbHMessegelände81823 MünchenGermany
Info hotlinePhone +49 89 949-11318Fax +49 89 949-11319
Your contacts around the world www.drinktec.com/mmi
Conceptual sponsor VDMA Association for Food Processing and Packaging Machinery www.vdma.org
The Beverage Forum @ drinktecThe top-level executive conference—for the first time outside the USA
Sunday, September 15 ICM–Room 14b
This is where the international “Who’s Who” of the industry meets: Leading executives, marketing specialists, decision-makers and developers that can give you insider knowledge and valuable assessments on where the global beverage industry is headed. An outstanding event that you won’t want to miss! Register now: www.beverageforum.com/munich
3rd Beer Sommelier World ChampionshipIn the run-up to drinktec for the first time
Sunday, September 15 North Entrance
50 international beer sommeliers compete against one another to become the new world champion. Be there when the panel of prominent judges decides whose knowledge about brewing and enjoying beer puts them on top. Additional information: www.biersommeliers.de
10th European Conference of the International Society of Beverage Technologists (ISBT)
Tuesday, September 17 ICM–Room 14c
This technical conference gives beverage manufac -turers and suppliers from all sectors a chance to exchange information about scientific and technical aspects of producing non-alcoholic beverages–a highlight for engineers. Additional information: www.bevtech.org
Which way forward for breweries? 14:30 – 16:00
Personalized nutrition 10:00 – 11:30
Audio branding 14:30 – 16:00
Hygiene in production 10:00 – 11:30
Product quality 14:30 – 16:00
Nanotechnology in the food sector 10:00 – 11:30
Focus on packaging and marketing 14:30 – 16:00
Future with milk 10:00 – 11:30
Mon
Fri
Tue
Wed
Thu
Brewers’ ForumFor everyone who loves–and lives–the brewing industry
Monday–Friday, September 16–20 Hall B1, Stand 147
Meet for a lively exchange with refreshing beer specialties from around the world and experience exclusive taste tests with world champion beer sommeliers. Be sure to also visit the Craft Brewers’ Lounge! US Pavilion, Hall A5, Stand 237
Innovation Flow Loungedrinktec unites: Technology meets marketing
Monday–Friday, September 16–20 West Entrance
This is where the next generation of products is born! For the first time ever, the Innovation Flow Lounge will bring marketing specialists together with technical experts to discuss and learn from one another–accompanied by the industry’s leading media.
Special Area “New Beverage Concepts”The future of sweeteners, coloring, flavoring and healthy ingredients
Monday–Friday, September 16–20 Hall B1
Distinguished manufacturers use our interactive marketplace to present their pioneering concepts and strategies. Experience and discuss the future of the beverage industry in all its diversity!
drinktec 2013: Welcome to the industry’s global economic summit Are you involved with the beverage and liquid-food industry? With develop- ment, manufacturing or marketing? At the regional or international level? In a large corporation or an SME? Then attending drinktec is an absolute must. Because it allows you to experience–and taste–the industry’s unique innovations. And to meet makers and shakers from all branches of industry —both large and small. Because a single visit to our 12 exhibition halls is all it takes to give your business key impetus. And because you don’t want to wait until 2017 to do so. After all, the next drinktec year isn’t until then.
Take a look at the hall diagram inside this brochure. It shows the “Who’s Who” of the industry at a glance. What better reasons could there be to attend drinktec?
Go with the flow: With the innovative strength of some 1,500 exhibitors!
Monday–Friday, September 16–20 Hall A2, Stand 250
Leading experts from research and with practical experience speak about the topics that move our industry. They present pioneering ideas and practice-oriented solution approaches to discuss them with you. Organized by drinktec.
The forum program:Your source of inspiration
The complete forum program for you:www.drinktec.com/forum_program
Plan your personal highlights:www.drinktec.com/supporting_program
Theme-oriented platforms:Your networking centers
Supporting program:Your additional highlights
The Print@home Ticket: Save on admission Your benefits when you order your ticket online:
No waiting: You go directly into the exhibition halls Save up to 49 percent compared to purchasing your ticket at the fair
Ticket prices At the fair Advance sale online
1-day ticket EUR 55 EUR 28
3-day ticket EUR 95 EUR 49
Tickets for public transportation are not included in the price of admission. They are available at all stops and at the West and East Entrances to the trade-fair center. Additional information: www.mvv-muenchen.de
European Beer Star 2013Europe’s largest beer competition and a recognized seal of quality
Tuesday, September 17, Public Tasting Hall B1, Stand 148Wednesday, September 18, Winners’ Night ICM–Room 14b
A competition of superlatives with a large number of international breweries and more than one thousand beers with traditional roots in Europe. Experience the suspense when the panel of experts presents the gold, silver and bronze medals. And let your own taste buds help to select the “Consumers’ Favorite” on second day of the fair. Additional information: www.european-beer-star.de
Beverage Innovation Awards @ drinktecFirst rate, innovative, exemplary
Thursday, September 19 drinktec Forum, Hall A2, Stand 250
Experience live the suspense-filled presentation of 24 coveted prizes for quality and innovation in six categories. Beside aspects such as ingredients and packaging, this year’s awards will focus on sustain -ability in production and creativity in marketing. Details: www.foodbevawards.com
drinktec exhibitors have an extensive range of solutions for every sector.
Liqu
id fo
od
47%
Milk
, liq
uid
dair
y pr
oduc
ts
53%
Win
e, s
par
klin
g w
ine,
sp
irit
s
58%
Frui
t jui
ces
64%
Wat
er
67%
Sof
t dri
nks
70%
Bee
r,
brew
ing
indu
stry
77%
All forum presentations are included in the price of admission and will be simultaneously translated into English/German.
Organizer
Organizer
Organizer
Organizer
Organizer
Verband Private Brauereien Deutschland und Bayern
In conjunction with
Organizer
Brewers’ Forum
Suitable accommodations are available here:www.drinktec.com/accomodation
Order your Print@home Ticket now and simply print it out: www.drinktec.com/tickets
The best way to get to the fair: www.drinktec.com/gettingthere
The latest information about drinktec:www.drinktec.com/newsletter_en
Product information and exhibitors from A–Z: www.drinktec.com/online-catalog
132,000 m2 in cell-phone format–the drinktec App: www.drinktec.com/app_en
Technology meets marketing–Successful together
Contents and packaging, product utility and marketing: The perfect mix is important, especially in the beverage industry. New product concepts are increasingly accompanied and/or inspired by intelligent marketing ideas and strategies. Feasibility, branding and market introduction determine a product’s success. That is why drinktec is now bringing marketing decision-makers and developers, engineers and buyers even closer to gether. See for yourself what kind of outstanding ideas are triggered in you by the inspiring surroundings of innovations, networking plat forms and industry events. For example:
Innovative beverage ingredients in Hall B1 The latest packaging solutions on some 50,000 m2 of space
including the “World of Labels” in Hall A2 Advertising and promotion solutions to increase sales
in Hall A1
Calling all marketers, product managers and buyers!
Highlights at drinktec:
Innovation Flow Lounge Daily, West Entrance
Special Area “New Beverage Concepts” Daily, Hall B1
Lectures in the drinktec Forum, Hall A2, Stand 250e.g. “Audio branding” September 17or “Focus on Packaging and Marketing” September 19
The Beverage Forum September 15, ICM–Room 14b
Beverage Innovation Awards September 19 drinktec Forum, Hall A2, Stand 250
Marketing@ drinktec
Processing, filling, packaging and marketing–drinktec features solutions from A to Z in all sectors, for example:
Non-alcoholic bever ages @ drinktec
Beer@ drinktec
Milk & Liquid Food @ drinktec
Innovative solutions for a rapidly growing market
Water, juices and soft drinks have a great deal of potential around the world. And, two-thirds of all exhibitors at drinktec have innovative product-specific and non-product-specific solutions on display for this sector. Find out how you can respond to trends quickly, effectively and with the necessary quality and secure your share of this rapidly growing market in the long term, e.g. through:
Health and quality Using cold-aseptic bottling or the pulsed electric field technique to
preserve vitamins, natural flavors and ensure a long shelf life in juices and smoothies
Brilliantly clear RTD teas using clarifiers
Diversity and flexibility Sweetener, coloring and flavoring concepts: “Classics” and entirely
new alternatives are making a diverse range of product innovations possible.
Adaptable technology for a large number of packaging-size variants ensures optimum flexibility
Highlights at drinktec:
Special Area “New Beverage Concepts” Daily, Hall B1
Innovation Flow Lounge Daily, West Entrance
Lectures in the drinktec Forum, Dailye.g. “Focus: Product quality” Hall A2, Stand 250
The Beverage Forum September 15, ICM–Room 14b
Beverage Innovation September 19 Awards drinktec Forum, Hall A2, Stand 250
10th European Conference September 17of the International Society ICM–Room 14cof Beverage Technologists (ISBT)
Highlights at drinktec:
Brewers’ Forum Daily, Hall B1, Stand 147
Innovation Flow Lounge Daily, West Entrance
Lectures in the drinktec Forum, September 16 e.g. “Which way forward for breweries” Hall A2, Stand 250
Craft Brewers Lounge Daily, US Pavilion, Hall A5, Stand 237
3rd Beer Sommelier September 15World Championship North Entrance
European Beer Star 2013 September 17–18 Hall B1, Stand 148 & ICM–Room 14b
It takes creativity to keep the “classic” a winner
Exhibitors from Germany and around the world coordinate their inno -vations to coincide with the drinktec schedule. This is where they reveal their latest solutions, products and production techniques. Whether you want to address new target groups with innovative types of beer, create special custom beers for small, local markets or prefer to take a more global approach: The best ingredients for your success can be found here on some 90,000 m2 of space. For instance:
Target-group specific product development Using specialty malts, flavored hops and natural flavors to create
new tastes and variants
Energy efficiency and resource conservation Energy-efficient components, heat-recovery systems and integrated
water-treatment systems conserve resources and ensure a better energy balance
Specialty beers For added individuality: Smaller high-tech production is making
economic production possible
New developments in the trend segment
The importance of milk and liquid food has increased considerably–including at drinktec. Most recently, one out of every five visitors came from this sector, where product safety and quality are inseparably linked to one another. Experience the latest solutions for ensuring hygiene in processing and packaging and on the trend topics of diversity and health benefits in all 12 halls. They include:
Product safety Designing plants and machines that meet strict hygiene requirements
Long shelf life without losing nutrients Using microfiltration or steam injection for ESL milk
Quality control In-line measuring instead analysis in decentralized labs
Highlights at drinktec:
Special Area “New Beverage Concepts” Daily, Hall B1
Innovation Flow Lounge Daily, West Entrance
Lectures in the drinktec Forum, September 20e.g. “Future with Milk” Hall A2, Stand 250
ZDM Award Ceremony September 20for the year’s drinktec Forumbest students/ Hall A2, Stand 250trainees
Tours of fair, September 20 powered by: Hall A4, Stand 337
oils+fats 2013 September 18–20 International trade fair Hall B0for the Technology and Trade of Oils and Fats
Organizer
Organizer
New BeverageConcepts
Titel 105 mm Rücktitel 105 mm 102 mm 102 mm 102 mm 102 mm
78779-Drinktec13-Visitor-Guide-1_E.indd 131.01.13 08:24
Pu
blish
ed by M
esse Münch
en Gm
bH
, Munich.
Printed in G
ermany. V
isitor Guid
e E/01/2013
CXXXXXX
World‘s Leading Trade Fair for the Beverage and Liquid Food Industry
Processing + Filling + Packaging + Marketing
All events,all exhibitors
New! Fair shortenedto just 5 days: Monday–Friday
Dates/Venue September 16–20, 2013Messe München
New opening hoursMon–Thu: 9:00–18:00 Fri: 9:00–17:00
OrganizerMesse München GmbHMessegelände81823 MünchenGermany
Info hotlinePhone +49 89 949-11318Fax +49 89 949-11319
Your contacts around the world www.drinktec.com/mmi
Conceptual sponsor VDMA Association for Food Processing and Packaging Machinery www.vdma.org
The Beverage Forum @ drinktecThe top-level executive conference—for the first time outside the USA
Sunday, September 15 ICM–Room 14b
This is where the international “Who’s Who” of the industry meets: Leading executives, marketing specialists, decision-makers and developers that can give you insider knowledge and valuable assessments on where the global beverage industry is headed. An outstanding event that you won’t want to miss! Register now: www.beverageforum.com/munich
3rd Beer Sommelier World ChampionshipIn the run-up to drinktec for the first time
Sunday, September 15 North Entrance
50 international beer sommeliers compete against one another to become the new world champion. Be there when the panel of prominent judges decides whose knowledge about brewing and enjoying beer puts them on top. Additional information: www.biersommeliers.de
10th European Conference of the International Society of Beverage Technologists (ISBT)
Tuesday, September 17 ICM–Room 14c
This technical conference gives beverage manufac -turers and suppliers from all sectors a chance to exchange information about scientific and technical aspects of producing non-alcoholic beverages–a highlight for engineers. Additional information: www.bevtech.org
Which way forward for breweries? 14:30 – 16:00
Personalized nutrition 10:00 – 11:30
Audio branding 14:30 – 16:00
Hygiene in production 10:00 – 11:30
Product quality 14:30 – 16:00
Nanotechnology in the food sector 10:00 – 11:30
Focus on packaging and marketing 14:30 – 16:00
Future with milk 10:00 – 11:30
Mon
Fri
Tue
Wed
Thu
Brewers’ ForumFor everyone who loves–and lives–the brewing industry
Monday–Friday, September 16–20 Hall B1, Stand 147
Meet for a lively exchange with refreshing beer specialties from around the world and experience exclusive taste tests with world champion beer sommeliers. Be sure to also visit the Craft Brewers’ Lounge! US Pavilion, Hall A5, Stand 237
Innovation Flow Loungedrinktec unites: Technology meets marketing
Monday–Friday, September 16–20 West Entrance
This is where the next generation of products is born! For the first time ever, the Innovation Flow Lounge will bring marketing specialists together with technical experts to discuss and learn from one another–accompanied by the industry’s leading media.
Special Area “New Beverage Concepts”The future of sweeteners, coloring, flavoring and healthy ingredients
Monday–Friday, September 16–20 Hall B1
Distinguished manufacturers use our interactive marketplace to present their pioneering concepts and strategies. Experience and discuss the future of the beverage industry in all its diversity!
drinktec 2013: Welcome to the industry’s global economic summit Are you involved with the beverage and liquid-food industry? With develop- ment, manufacturing or marketing? At the regional or international level? In a large corporation or an SME? Then attending drinktec is an absolute must. Because it allows you to experience–and taste–the industry’s unique innovations. And to meet makers and shakers from all branches of industry —both large and small. Because a single visit to our 12 exhibition halls is all it takes to give your business key impetus. And because you don’t want to wait until 2017 to do so. After all, the next drinktec year isn’t until then.
Take a look at the hall diagram inside this brochure. It shows the “Who’s Who” of the industry at a glance. What better reasons could there be to attend drinktec?
Go with the flow: With the innovative strength of some 1,500 exhibitors!
Monday–Friday, September 16–20 Hall A2, Stand 250
Leading experts from research and with practical experience speak about the topics that move our industry. They present pioneering ideas and practice-oriented solution approaches to discuss them with you. Organized by drinktec.
The forum program:Your source of inspiration
The complete forum program for you:www.drinktec.com/forum_program
Plan your personal highlights:www.drinktec.com/supporting_program
Theme-oriented platforms:Your networking centers
Supporting program:Your additional highlights
The Print@home Ticket: Save on admission Your benefits when you order your ticket online:
No waiting: You go directly into the exhibition halls Save up to 49 percent compared to purchasing your ticket at the fair
Ticket prices At the fair Advance sale online
1-day ticket EUR 55 EUR 28
3-day ticket EUR 95 EUR 49
Tickets for public transportation are not included in the price of admission. They are available at all stops and at the West and East Entrances to the trade-fair center. Additional information: www.mvv-muenchen.de
European Beer Star 2013Europe’s largest beer competition and a recognized seal of quality
Tuesday, September 17, Public Tasting Hall B1, Stand 148Wednesday, September 18, Winners’ Night ICM–Room 14b
A competition of superlatives with a large number of international breweries and more than one thousand beers with traditional roots in Europe. Experience the suspense when the panel of experts presents the gold, silver and bronze medals. And let your own taste buds help to select the “Consumers’ Favorite” on second day of the fair. Additional information: www.european-beer-star.de
Beverage Innovation Awards @ drinktecFirst rate, innovative, exemplary
Thursday, September 19 drinktec Forum, Hall A2, Stand 250
Experience live the suspense-filled presentation of 24 coveted prizes for quality and innovation in six categories. Beside aspects such as ingredients and packaging, this year’s awards will focus on sustain -ability in production and creativity in marketing. Details: www.foodbevawards.com
drinktec exhibitors have an extensive range of solutions for every sector.
Liqu
id fo
od
47%
Milk
, liq
uid
dair
y pr
oduc
ts
53%
Win
e, s
par
klin
g w
ine,
sp
irit
s
58%
Frui
t jui
ces
64%
Wat
er
67%
Sof
t dri
nks
70%
Bee
r,
brew
ing
indu
stry
77%
All forum presentations are included in the price of admission and will be simultaneously translated into English/German.
Organizer
Organizer
Organizer
Organizer
Organizer
Verband Private Brauereien Deutschland und Bayern
In conjunction with
Organizer
Brewers’ Forum
Suitable accommodations are available here:www.drinktec.com/accomodation
Order your Print@home Ticket now and simply print it out: www.drinktec.com/tickets
The best way to get to the fair: www.drinktec.com/gettingthere
The latest information about drinktec:www.drinktec.com/newsletter_en
Product information and exhibitors from A–Z: www.drinktec.com/online-catalog
132,000 m2 in cell-phone format–the drinktec App: www.drinktec.com/app_en
Technology meets marketing–Successful together
Contents and packaging, product utility and marketing: The perfect mix is important, especially in the beverage industry. New product concepts are increasingly accompanied and/or inspired by intelligent marketing ideas and strategies. Feasibility, branding and market introduction determine a product’s success. That is why drinktec is now bringing marketing decision-makers and developers, engineers and buyers even closer to gether. See for yourself what kind of outstanding ideas are triggered in you by the inspiring surroundings of innovations, networking plat forms and industry events. For example:
Innovative beverage ingredients in Hall B1 The latest packaging solutions on some 50,000 m2 of space
including the “World of Labels” in Hall A2 Advertising and promotion solutions to increase sales
in Hall A1
Calling all marketers, product managers and buyers!
Highlights at drinktec:
Innovation Flow Lounge Daily, West Entrance
Special Area “New Beverage Concepts” Daily, Hall B1
Lectures in the drinktec Forum, Hall A2, Stand 250e.g. “Audio branding” September 17or “Focus on Packaging and Marketing” September 19
The Beverage Forum September 15, ICM–Room 14b
Beverage Innovation Awards September 19 drinktec Forum, Hall A2, Stand 250
Marketing@ drinktec
Processing, filling, packaging and marketing–drinktec features solutions from A to Z in all sectors, for example:
Non-alcoholic bever ages @ drinktec
Beer@ drinktec
Milk & Liquid Food @ drinktec
Innovative solutions for a rapidly growing market
Water, juices and soft drinks have a great deal of potential around the world. And, two-thirds of all exhibitors at drinktec have innovative product-specific and non-product-specific solutions on display for this sector. Find out how you can respond to trends quickly, effectively and with the necessary quality and secure your share of this rapidly growing market in the long term, e.g. through:
Health and quality Using cold-aseptic bottling or the pulsed electric field technique to
preserve vitamins, natural flavors and ensure a long shelf life in juices and smoothies
Brilliantly clear RTD teas using clarifiers
Diversity and flexibility Sweetener, coloring and flavoring concepts: “Classics” and entirely
new alternatives are making a diverse range of product innovations possible.
Adaptable technology for a large number of packaging-size variants ensures optimum flexibility
Highlights at drinktec:
Special Area “New Beverage Concepts” Daily, Hall B1
Innovation Flow Lounge Daily, West Entrance
Lectures in the drinktec Forum, Dailye.g. “Focus: Product quality” Hall A2, Stand 250
The Beverage Forum September 15, ICM–Room 14b
Beverage Innovation September 19 Awards drinktec Forum, Hall A2, Stand 250
10th European Conference September 17of the International Society ICM–Room 14cof Beverage Technologists (ISBT)
Highlights at drinktec:
Brewers’ Forum Daily, Hall B1, Stand 147
Innovation Flow Lounge Daily, West Entrance
Lectures in the drinktec Forum, September 16 e.g. “Which way forward for breweries” Hall A2, Stand 250
Craft Brewers Lounge Daily, US Pavilion, Hall A5, Stand 237
3rd Beer Sommelier September 15World Championship North Entrance
European Beer Star 2013 September 17–18 Hall B1, Stand 148 & ICM–Room 14b
It takes creativity to keep the “classic” a winner
Exhibitors from Germany and around the world coordinate their inno -vations to coincide with the drinktec schedule. This is where they reveal their latest solutions, products and production techniques. Whether you want to address new target groups with innovative types of beer, create special custom beers for small, local markets or prefer to take a more global approach: The best ingredients for your success can be found here on some 90,000 m2 of space. For instance:
Target-group specific product development Using specialty malts, flavored hops and natural flavors to create
new tastes and variants
Energy efficiency and resource conservation Energy-efficient components, heat-recovery systems and integrated
water-treatment systems conserve resources and ensure a better energy balance
Specialty beers For added individuality: Smaller high-tech production is making
economic production possible
New developments in the trend segment
The importance of milk and liquid food has increased considerably–including at drinktec. Most recently, one out of every five visitors came from this sector, where product safety and quality are inseparably linked to one another. Experience the latest solutions for ensuring hygiene in processing and packaging and on the trend topics of diversity and health benefits in all 12 halls. They include:
Product safety Designing plants and machines that meet strict hygiene requirements
Long shelf life without losing nutrients Using microfiltration or steam injection for ESL milk
Quality control In-line measuring instead analysis in decentralized labs
Highlights at drinktec:
Special Area “New Beverage Concepts” Daily, Hall B1
Innovation Flow Lounge Daily, West Entrance
Lectures in the drinktec Forum, September 20e.g. “Future with Milk” Hall A2, Stand 250
ZDM Award Ceremony September 20for the year’s drinktec Forumbest students/ Hall A2, Stand 250trainees
Tours of fair, September 20 powered by: Hall A4, Stand 337
oils+fats 2013 September 18–20 International trade fair Hall B0for the Technology and Trade of Oils and Fats
Organizer
Organizer
New BeverageConcepts
Titel 105 mm Rücktitel 105 mm 102 mm 102 mm 102 mm 102 mm
78779-Drinktec13-Visitor-Guide-1_E.indd 131.01.13 08:24
Pu
blish
ed by M
esse Münch
en Gm
bH
, Munich.
Printed in G
ermany. V
isitor Guid
e E/01/2013
CXXXXXX
World‘s Leading Trade Fair for the Beverage and Liquid Food Industry
Processing + Filling + Packaging + Marketing
All events,all exhibitors
New! Fair shortenedto just 5 days: Monday–Friday
Dates/Venue September 16–20, 2013Messe München
New opening hoursMon–Thu: 9:00–18:00 Fri: 9:00–17:00
OrganizerMesse München GmbHMessegelände81823 MünchenGermany
Info hotlinePhone +49 89 949-11318Fax +49 89 949-11319
Your contacts around the world www.drinktec.com/mmi
Conceptual sponsor VDMA Association for Food Processing and Packaging Machinery www.vdma.org
The Beverage Forum @ drinktecThe top-level executive conference—for the first time outside the USA
Sunday, September 15 ICM–Room 14b
This is where the international “Who’s Who” of the industry meets: Leading executives, marketing specialists, decision-makers and developers that can give you insider knowledge and valuable assessments on where the global beverage industry is headed. An outstanding event that you won’t want to miss! Register now: www.beverageforum.com/munich
3rd Beer Sommelier World ChampionshipIn the run-up to drinktec for the first time
Sunday, September 15 North Entrance
50 international beer sommeliers compete against one another to become the new world champion. Be there when the panel of prominent judges decides whose knowledge about brewing and enjoying beer puts them on top. Additional information: www.biersommeliers.de
10th European Conference of the International Society of Beverage Technologists (ISBT)
Tuesday, September 17 ICM–Room 14c
This technical conference gives beverage manufac -turers and suppliers from all sectors a chance to exchange information about scientific and technical aspects of producing non-alcoholic beverages–a highlight for engineers. Additional information: www.bevtech.org
Which way forward for breweries? 14:30 – 16:00
Personalized nutrition 10:00 – 11:30
Audio branding 14:30 – 16:00
Hygiene in production 10:00 – 11:30
Product quality 14:30 – 16:00
Nanotechnology in the food sector 10:00 – 11:30
Focus on packaging and marketing 14:30 – 16:00
Future with milk 10:00 – 11:30
Mon
Fri
Tue
Wed
Thu
Brewers’ ForumFor everyone who loves–and lives–the brewing industry
Monday–Friday, September 16–20 Hall B1, Stand 147
Meet for a lively exchange with refreshing beer specialties from around the world and experience exclusive taste tests with world champion beer sommeliers. Be sure to also visit the Craft Brewers’ Lounge! US Pavilion, Hall A5, Stand 237
Innovation Flow Loungedrinktec unites: Technology meets marketing
Monday–Friday, September 16–20 West Entrance
This is where the next generation of products is born! For the first time ever, the Innovation Flow Lounge will bring marketing specialists together with technical experts to discuss and learn from one another–accompanied by the industry’s leading media.
Special Area “New Beverage Concepts”The future of sweeteners, coloring, flavoring and healthy ingredients
Monday–Friday, September 16–20 Hall B1
Distinguished manufacturers use our interactive marketplace to present their pioneering concepts and strategies. Experience and discuss the future of the beverage industry in all its diversity!
drinktec 2013: Welcome to the industry’s global economic summit Are you involved with the beverage and liquid-food industry? With develop- ment, manufacturing or marketing? At the regional or international level? In a large corporation or an SME? Then attending drinktec is an absolute must. Because it allows you to experience–and taste–the industry’s unique innovations. And to meet makers and shakers from all branches of industry —both large and small. Because a single visit to our 12 exhibition halls is all it takes to give your business key impetus. And because you don’t want to wait until 2017 to do so. After all, the next drinktec year isn’t until then.
Take a look at the hall diagram inside this brochure. It shows the “Who’s Who” of the industry at a glance. What better reasons could there be to attend drinktec?
Go with the flow: With the innovative strength of some 1,500 exhibitors!
Monday–Friday, September 16–20 Hall A2, Stand 250
Leading experts from research and with practical experience speak about the topics that move our industry. They present pioneering ideas and practice-oriented solution approaches to discuss them with you. Organized by drinktec.
The forum program:Your source of inspiration
The complete forum program for you:www.drinktec.com/forum_program
Plan your personal highlights:www.drinktec.com/supporting_program
Theme-oriented platforms:Your networking centers
Supporting program:Your additional highlights
The Print@home Ticket: Save on admission Your benefits when you order your ticket online:
No waiting: You go directly into the exhibition halls Save up to 49 percent compared to purchasing your ticket at the fair
Ticket prices At the fair Advance sale online
1-day ticket EUR 55 EUR 28
3-day ticket EUR 95 EUR 49
Tickets for public transportation are not included in the price of admission. They are available at all stops and at the West and East Entrances to the trade-fair center. Additional information: www.mvv-muenchen.de
European Beer Star 2013Europe’s largest beer competition and a recognized seal of quality
Tuesday, September 17, Public Tasting Hall B1, Stand 148Wednesday, September 18, Winners’ Night ICM–Room 14b
A competition of superlatives with a large number of international breweries and more than one thousand beers with traditional roots in Europe. Experience the suspense when the panel of experts presents the gold, silver and bronze medals. And let your own taste buds help to select the “Consumers’ Favorite” on second day of the fair. Additional information: www.european-beer-star.de
Beverage Innovation Awards @ drinktecFirst rate, innovative, exemplary
Thursday, September 19 drinktec Forum, Hall A2, Stand 250
Experience live the suspense-filled presentation of 24 coveted prizes for quality and innovation in six categories. Beside aspects such as ingredients and packaging, this year’s awards will focus on sustain -ability in production and creativity in marketing. Details: www.foodbevawards.com
drinktec exhibitors have an extensive range of solutions for every sector.
Liqu
id fo
od
47%
Milk
, liq
uid
dair
y pr
oduc
ts
53%
Win
e, s
par
klin
g w
ine,
sp
irit
s
58%
Frui
t jui
ces
64%
Wat
er
67%
Sof
t dri
nks
70%
Bee
r,
brew
ing
indu
stry
77%
All forum presentations are included in the price of admission and will be simultaneously translated into English/German.
Organizer
Organizer
Organizer
Organizer
Organizer
Verband Private Brauereien Deutschland und Bayern
In conjunction with
Organizer
Brewers’ Forum
Suitable accommodations are available here:www.drinktec.com/accomodation
Order your Print@home Ticket now and simply print it out: www.drinktec.com/tickets
The best way to get to the fair: www.drinktec.com/gettingthere
The latest information about drinktec:www.drinktec.com/newsletter_en
Product information and exhibitors from A–Z: www.drinktec.com/online-catalog
132,000 m2 in cell-phone format–the drinktec App: www.drinktec.com/app_en
Technology meets marketing–Successful together
Contents and packaging, product utility and marketing: The perfect mix is important, especially in the beverage industry. New product concepts are increasingly accompanied and/or inspired by intelligent marketing ideas and strategies. Feasibility, branding and market introduction determine a product’s success. That is why drinktec is now bringing marketing decision-makers and developers, engineers and buyers even closer to gether. See for yourself what kind of outstanding ideas are triggered in you by the inspiring surroundings of innovations, networking plat forms and industry events. For example:
Innovative beverage ingredients in Hall B1 The latest packaging solutions on some 50,000 m2 of space
including the “World of Labels” in Hall A2 Advertising and promotion solutions to increase sales
in Hall A1
Calling all marketers, product managers and buyers!
Highlights at drinktec:
Innovation Flow Lounge Daily, West Entrance
Special Area “New Beverage Concepts” Daily, Hall B1
Lectures in the drinktec Forum, Hall A2, Stand 250e.g. “Audio branding” September 17or “Focus on Packaging and Marketing” September 19
The Beverage Forum September 15, ICM–Room 14b
Beverage Innovation Awards September 19 drinktec Forum, Hall A2, Stand 250
Marketing@ drinktec
Processing, filling, packaging and marketing–drinktec features solutions from A to Z in all sectors, for example:
Non-alcoholic bever ages @ drinktec
Beer@ drinktec
Milk & Liquid Food @ drinktec
Innovative solutions for a rapidly growing market
Water, juices and soft drinks have a great deal of potential around the world. And, two-thirds of all exhibitors at drinktec have innovative product-specific and non-product-specific solutions on display for this sector. Find out how you can respond to trends quickly, effectively and with the necessary quality and secure your share of this rapidly growing market in the long term, e.g. through:
Health and quality Using cold-aseptic bottling or the pulsed electric field technique to
preserve vitamins, natural flavors and ensure a long shelf life in juices and smoothies
Brilliantly clear RTD teas using clarifiers
Diversity and flexibility Sweetener, coloring and flavoring concepts: “Classics” and entirely
new alternatives are making a diverse range of product innovations possible.
Adaptable technology for a large number of packaging-size variants ensures optimum flexibility
Highlights at drinktec:
Special Area “New Beverage Concepts” Daily, Hall B1
Innovation Flow Lounge Daily, West Entrance
Lectures in the drinktec Forum, Dailye.g. “Focus: Product quality” Hall A2, Stand 250
The Beverage Forum September 15, ICM–Room 14b
Beverage Innovation September 19 Awards drinktec Forum, Hall A2, Stand 250
10th European Conference September 17of the International Society ICM–Room 14cof Beverage Technologists (ISBT)
Highlights at drinktec:
Brewers’ Forum Daily, Hall B1, Stand 147
Innovation Flow Lounge Daily, West Entrance
Lectures in the drinktec Forum, September 16 e.g. “Which way forward for breweries” Hall A2, Stand 250
Craft Brewers Lounge Daily, US Pavilion, Hall A5, Stand 237
3rd Beer Sommelier September 15World Championship North Entrance
European Beer Star 2013 September 17–18 Hall B1, Stand 148 & ICM–Room 14b
It takes creativity to keep the “classic” a winner
Exhibitors from Germany and around the world coordinate their inno -vations to coincide with the drinktec schedule. This is where they reveal their latest solutions, products and production techniques. Whether you want to address new target groups with innovative types of beer, create special custom beers for small, local markets or prefer to take a more global approach: The best ingredients for your success can be found here on some 90,000 m2 of space. For instance:
Target-group specific product development Using specialty malts, flavored hops and natural flavors to create
new tastes and variants
Energy efficiency and resource conservation Energy-efficient components, heat-recovery systems and integrated
water-treatment systems conserve resources and ensure a better energy balance
Specialty beers For added individuality: Smaller high-tech production is making
economic production possible
New developments in the trend segment
The importance of milk and liquid food has increased considerably–including at drinktec. Most recently, one out of every five visitors came from this sector, where product safety and quality are inseparably linked to one another. Experience the latest solutions for ensuring hygiene in processing and packaging and on the trend topics of diversity and health benefits in all 12 halls. They include:
Product safety Designing plants and machines that meet strict hygiene requirements
Long shelf life without losing nutrients Using microfiltration or steam injection for ESL milk
Quality control In-line measuring instead analysis in decentralized labs
Highlights at drinktec:
Special Area “New Beverage Concepts” Daily, Hall B1
Innovation Flow Lounge Daily, West Entrance
Lectures in the drinktec Forum, September 20e.g. “Future with Milk” Hall A2, Stand 250
ZDM Award Ceremony September 20for the year’s drinktec Forumbest students/ Hall A2, Stand 250trainees
Tours of fair, September 20 powered by: Hall A4, Stand 337
oils+fats 2013 September 18–20 International trade fair Hall B0for the Technology and Trade of Oils and Fats
Organizer
Organizer
New BeverageConcepts
Titel 105 mm Rücktitel 105 mm 102 mm 102 mm 102 mm 102 mm
78779-Drinktec13-Visitor-Guide-1_E.indd 131.01.13 08:24
Pu
blish
ed by M
esse Münch
en Gm
bH
, Munich.
Printed in G
ermany. V
isitor Guid
e E/01/2013
CXXXXXX
World‘s Leading Trade Fair for the Beverage and Liquid Food Industry
Processing + Filling + Packaging + Marketing
All events,all exhibitors
New! Fair shortenedto just 5 days: Monday–Friday
Dates/Venue September 16–20, 2013Messe München
New opening hoursMon–Thu: 9:00–18:00 Fri: 9:00–17:00
OrganizerMesse München GmbHMessegelände81823 MünchenGermany
Info hotlinePhone +49 89 949-11318Fax +49 89 949-11319
Your contacts around the world www.drinktec.com/mmi
Conceptual sponsor VDMA Association for Food Processing and Packaging Machinery www.vdma.org
The Beverage Forum @ drinktecThe top-level executive conference—for the first time outside the USA
Sunday, September 15 ICM–Room 14b
This is where the international “Who’s Who” of the industry meets: Leading executives, marketing specialists, decision-makers and developers that can give you insider knowledge and valuable assessments on where the global beverage industry is headed. An outstanding event that you won’t want to miss! Register now: www.beverageforum.com/munich
3rd Beer Sommelier World ChampionshipIn the run-up to drinktec for the first time
Sunday, September 15 North Entrance
50 international beer sommeliers compete against one another to become the new world champion. Be there when the panel of prominent judges decides whose knowledge about brewing and enjoying beer puts them on top. Additional information: www.biersommeliers.de
10th European Conference of the International Society of Beverage Technologists (ISBT)
Tuesday, September 17 ICM–Room 14c
This technical conference gives beverage manufac -turers and suppliers from all sectors a chance to exchange information about scientific and technical aspects of producing non-alcoholic beverages–a highlight for engineers. Additional information: www.bevtech.org
Which way forward for breweries? 14:30 – 16:00
Personalized nutrition 10:00 – 11:30
Audio branding 14:30 – 16:00
Hygiene in production 10:00 – 11:30
Product quality 14:30 – 16:00
Nanotechnology in the food sector 10:00 – 11:30
Focus on packaging and marketing 14:30 – 16:00
Future with milk 10:00 – 11:30
Mon
Fri
Tue
Wed
Thu
Brewers’ ForumFor everyone who loves–and lives–the brewing industry
Monday–Friday, September 16–20 Hall B1, Stand 147
Meet for a lively exchange with refreshing beer specialties from around the world and experience exclusive taste tests with world champion beer sommeliers. Be sure to also visit the Craft Brewers’ Lounge! US Pavilion, Hall A5, Stand 237
Innovation Flow Loungedrinktec unites: Technology meets marketing
Monday–Friday, September 16–20 West Entrance
This is where the next generation of products is born! For the first time ever, the Innovation Flow Lounge will bring marketing specialists together with technical experts to discuss and learn from one another–accompanied by the industry’s leading media.
Special Area “New Beverage Concepts”The future of sweeteners, coloring, flavoring and healthy ingredients
Monday–Friday, September 16–20 Hall B1
Distinguished manufacturers use our interactive marketplace to present their pioneering concepts and strategies. Experience and discuss the future of the beverage industry in all its diversity!
drinktec 2013: Welcome to the industry’s global economic summit Are you involved with the beverage and liquid-food industry? With develop- ment, manufacturing or marketing? At the regional or international level? In a large corporation or an SME? Then attending drinktec is an absolute must. Because it allows you to experience–and taste–the industry’s unique innovations. And to meet makers and shakers from all branches of industry —both large and small. Because a single visit to our 12 exhibition halls is all it takes to give your business key impetus. And because you don’t want to wait until 2017 to do so. After all, the next drinktec year isn’t until then.
Take a look at the hall diagram inside this brochure. It shows the “Who’s Who” of the industry at a glance. What better reasons could there be to attend drinktec?
Go with the flow: With the innovative strength of some 1,500 exhibitors!
Monday–Friday, September 16–20 Hall A2, Stand 250
Leading experts from research and with practical experience speak about the topics that move our industry. They present pioneering ideas and practice-oriented solution approaches to discuss them with you. Organized by drinktec.
The forum program:Your source of inspiration
The complete forum program for you:www.drinktec.com/forum_program
Plan your personal highlights:www.drinktec.com/supporting_program
Theme-oriented platforms:Your networking centers
Supporting program:Your additional highlights
The Print@home Ticket: Save on admission Your benefits when you order your ticket online:
No waiting: You go directly into the exhibition halls Save up to 49 percent compared to purchasing your ticket at the fair
Ticket prices At the fair Advance sale online
1-day ticket EUR 55 EUR 28
3-day ticket EUR 95 EUR 49
Tickets for public transportation are not included in the price of admission. They are available at all stops and at the West and East Entrances to the trade-fair center. Additional information: www.mvv-muenchen.de
European Beer Star 2013Europe’s largest beer competition and a recognized seal of quality
Tuesday, September 17, Public Tasting Hall B1, Stand 148Wednesday, September 18, Winners’ Night ICM–Room 14b
A competition of superlatives with a large number of international breweries and more than one thousand beers with traditional roots in Europe. Experience the suspense when the panel of experts presents the gold, silver and bronze medals. And let your own taste buds help to select the “Consumers’ Favorite” on second day of the fair. Additional information: www.european-beer-star.de
Beverage Innovation Awards @ drinktecFirst rate, innovative, exemplary
Thursday, September 19 drinktec Forum, Hall A2, Stand 250
Experience live the suspense-filled presentation of 24 coveted prizes for quality and innovation in six categories. Beside aspects such as ingredients and packaging, this year’s awards will focus on sustain -ability in production and creativity in marketing. Details: www.foodbevawards.com
drinktec exhibitors have an extensive range of solutions for every sector.
Liqu
id fo
od
47%
Milk
, liq
uid
dair
y pr
oduc
ts
53%
Win
e, s
par
klin
g w
ine,
sp
irit
s
58%
Frui
t jui
ces
64%
Wat
er
67%
Sof
t dri
nks
70%
Bee
r,
brew
ing
indu
stry
77%
All forum presentations are included in the price of admission and will be simultaneously translated into English/German.
Organizer
Organizer
Organizer
Organizer
Organizer
Verband Private Brauereien Deutschland und Bayern
In conjunction with
Organizer
Brewers’ Forum
Suitable accommodations are available here:www.drinktec.com/accomodation
Order your Print@home Ticket now and simply print it out: www.drinktec.com/tickets
The best way to get to the fair: www.drinktec.com/gettingthere
The latest information about drinktec:www.drinktec.com/newsletter_en
Product information and exhibitors from A–Z: www.drinktec.com/online-catalog
132,000 m2 in cell-phone format–the drinktec App: www.drinktec.com/app_en
Technology meets marketing–Successful together
Contents and packaging, product utility and marketing: The perfect mix is important, especially in the beverage industry. New product concepts are increasingly accompanied and/or inspired by intelligent marketing ideas and strategies. Feasibility, branding and market introduction determine a product’s success. That is why drinktec is now bringing marketing decision-makers and developers, engineers and buyers even closer to gether. See for yourself what kind of outstanding ideas are triggered in you by the inspiring surroundings of innovations, networking plat forms and industry events. For example:
Innovative beverage ingredients in Hall B1 The latest packaging solutions on some 50,000 m2 of space
including the “World of Labels” in Hall A2 Advertising and promotion solutions to increase sales
in Hall A1
Calling all marketers, product managers and buyers!
Highlights at drinktec:
Innovation Flow Lounge Daily, West Entrance
Special Area “New Beverage Concepts” Daily, Hall B1
Lectures in the drinktec Forum, Hall A2, Stand 250e.g. “Audio branding” September 17or “Focus on Packaging and Marketing” September 19
The Beverage Forum September 15, ICM–Room 14b
Beverage Innovation Awards September 19 drinktec Forum, Hall A2, Stand 250
Marketing@ drinktec
Processing, filling, packaging and marketing–drinktec features solutions from A to Z in all sectors, for example:
Non-alcoholic bever ages @ drinktec
Beer@ drinktec
Milk & Liquid Food @ drinktec
Innovative solutions for a rapidly growing market
Water, juices and soft drinks have a great deal of potential around the world. And, two-thirds of all exhibitors at drinktec have innovative product-specific and non-product-specific solutions on display for this sector. Find out how you can respond to trends quickly, effectively and with the necessary quality and secure your share of this rapidly growing market in the long term, e.g. through:
Health and quality Using cold-aseptic bottling or the pulsed electric field technique to
preserve vitamins, natural flavors and ensure a long shelf life in juices and smoothies
Brilliantly clear RTD teas using clarifiers
Diversity and flexibility Sweetener, coloring and flavoring concepts: “Classics” and entirely
new alternatives are making a diverse range of product innovations possible.
Adaptable technology for a large number of packaging-size variants ensures optimum flexibility
Highlights at drinktec:
Special Area “New Beverage Concepts” Daily, Hall B1
Innovation Flow Lounge Daily, West Entrance
Lectures in the drinktec Forum, Dailye.g. “Focus: Product quality” Hall A2, Stand 250
The Beverage Forum September 15, ICM–Room 14b
Beverage Innovation September 19 Awards drinktec Forum, Hall A2, Stand 250
10th European Conference September 17of the International Society ICM–Room 14cof Beverage Technologists (ISBT)
Highlights at drinktec:
Brewers’ Forum Daily, Hall B1, Stand 147
Innovation Flow Lounge Daily, West Entrance
Lectures in the drinktec Forum, September 16 e.g. “Which way forward for breweries” Hall A2, Stand 250
Craft Brewers Lounge Daily, US Pavilion, Hall A5, Stand 237
3rd Beer Sommelier September 15World Championship North Entrance
European Beer Star 2013 September 17–18 Hall B1, Stand 148 & ICM–Room 14b
It takes creativity to keep the “classic” a winner
Exhibitors from Germany and around the world coordinate their inno -vations to coincide with the drinktec schedule. This is where they reveal their latest solutions, products and production techniques. Whether you want to address new target groups with innovative types of beer, create special custom beers for small, local markets or prefer to take a more global approach: The best ingredients for your success can be found here on some 90,000 m2 of space. For instance:
Target-group specific product development Using specialty malts, flavored hops and natural flavors to create
new tastes and variants
Energy efficiency and resource conservation Energy-efficient components, heat-recovery systems and integrated
water-treatment systems conserve resources and ensure a better energy balance
Specialty beers For added individuality: Smaller high-tech production is making
economic production possible
New developments in the trend segment
The importance of milk and liquid food has increased considerably–including at drinktec. Most recently, one out of every five visitors came from this sector, where product safety and quality are inseparably linked to one another. Experience the latest solutions for ensuring hygiene in processing and packaging and on the trend topics of diversity and health benefits in all 12 halls. They include:
Product safety Designing plants and machines that meet strict hygiene requirements
Long shelf life without losing nutrients Using microfiltration or steam injection for ESL milk
Quality control In-line measuring instead analysis in decentralized labs
Highlights at drinktec:
Special Area “New Beverage Concepts” Daily, Hall B1
Innovation Flow Lounge Daily, West Entrance
Lectures in the drinktec Forum, September 20e.g. “Future with Milk” Hall A2, Stand 250
ZDM Award Ceremony September 20for the year’s drinktec Forumbest students/ Hall A2, Stand 250trainees
Tours of fair, September 20 powered by: Hall A4, Stand 337
oils+fats 2013 September 18–20 International trade fair Hall B0for the Technology and Trade of Oils and Fats
Organizer
Organizer
New BeverageConcepts
Titel 105 mm Rücktitel 105 mm 102 mm 102 mm 102 mm 102 mm
78779-Drinktec13-Visitor-Guide-1_E.indd 131.01.13 08:24
Pu
blish
ed by M
esse Münch
en Gm
bH
, Munich.
Printed in G
ermany. V
isitor Guid
e E/01/2013
CXXXXXX
World‘s Leading Trade Fair for the Beverage and Liquid Food Industry
Processing + Filling + Packaging + Marketing
All events,all exhibitors
New! Fair shortenedto just 5 days: Monday–Friday
Dates/Venue September 16–20, 2013Messe München
New opening hoursMon–Thu: 9:00–18:00 Fri: 9:00–17:00
OrganizerMesse München GmbHMessegelände81823 MünchenGermany
Info hotlinePhone +49 89 949-11318Fax +49 89 949-11319
Your contacts around the world www.drinktec.com/mmi
Conceptual sponsor VDMA Association for Food Processing and Packaging Machinery www.vdma.org
The Beverage Forum @ drinktecThe top-level executive conference—for the first time outside the USA
Sunday, September 15 ICM–Room 14b
This is where the international “Who’s Who” of the industry meets: Leading executives, marketing specialists, decision-makers and developers that can give you insider knowledge and valuable assessments on where the global beverage industry is headed. An outstanding event that you won’t want to miss! Register now: www.beverageforum.com/munich
3rd Beer Sommelier World ChampionshipIn the run-up to drinktec for the first time
Sunday, September 15 North Entrance
50 international beer sommeliers compete against one another to become the new world champion. Be there when the panel of prominent judges decides whose knowledge about brewing and enjoying beer puts them on top. Additional information: www.biersommeliers.de
10th European Conference of the International Society of Beverage Technologists (ISBT)
Tuesday, September 17 ICM–Room 14c
This technical conference gives beverage manufac -turers and suppliers from all sectors a chance to exchange information about scientific and technical aspects of producing non-alcoholic beverages–a highlight for engineers. Additional information: www.bevtech.org
Which way forward for breweries? 14:30 – 16:00
Personalized nutrition 10:00 – 11:30
Audio branding 14:30 – 16:00
Hygiene in production 10:00 – 11:30
Product quality 14:30 – 16:00
Nanotechnology in the food sector 10:00 – 11:30
Focus on packaging and marketing 14:30 – 16:00
Future with milk 10:00 – 11:30
Mon
Fri
Tue
Wed
Thu
Brewers’ ForumFor everyone who loves–and lives–the brewing industry
Monday–Friday, September 16–20 Hall B1, Stand 147
Meet for a lively exchange with refreshing beer specialties from around the world and experience exclusive taste tests with world champion beer sommeliers. Be sure to also visit the Craft Brewers’ Lounge! US Pavilion, Hall A5, Stand 237
Innovation Flow Loungedrinktec unites: Technology meets marketing
Monday–Friday, September 16–20 West Entrance
This is where the next generation of products is born! For the first time ever, the Innovation Flow Lounge will bring marketing specialists together with technical experts to discuss and learn from one another–accompanied by the industry’s leading media.
Special Area “New Beverage Concepts”The future of sweeteners, coloring, flavoring and healthy ingredients
Monday–Friday, September 16–20 Hall B1
Distinguished manufacturers use our interactive marketplace to present their pioneering concepts and strategies. Experience and discuss the future of the beverage industry in all its diversity!
drinktec 2013: Welcome to the industry’s global economic summit Are you involved with the beverage and liquid-food industry? With develop- ment, manufacturing or marketing? At the regional or international level? In a large corporation or an SME? Then attending drinktec is an absolute must. Because it allows you to experience–and taste–the industry’s unique innovations. And to meet makers and shakers from all branches of industry —both large and small. Because a single visit to our 12 exhibition halls is all it takes to give your business key impetus. And because you don’t want to wait until 2017 to do so. After all, the next drinktec year isn’t until then.
Take a look at the hall diagram inside this brochure. It shows the “Who’s Who” of the industry at a glance. What better reasons could there be to attend drinktec?
Go with the flow: With the innovative strength of some 1,500 exhibitors!
Monday–Friday, September 16–20 Hall A2, Stand 250
Leading experts from research and with practical experience speak about the topics that move our industry. They present pioneering ideas and practice-oriented solution approaches to discuss them with you. Organized by drinktec.
The forum program:Your source of inspiration
The complete forum program for you:www.drinktec.com/forum_program
Plan your personal highlights:www.drinktec.com/supporting_program
Theme-oriented platforms:Your networking centers
Supporting program:Your additional highlights
The Print@home Ticket: Save on admission Your benefits when you order your ticket online:
No waiting: You go directly into the exhibition halls Save up to 49 percent compared to purchasing your ticket at the fair
Ticket prices At the fair Advance sale online
1-day ticket EUR 55 EUR 28
3-day ticket EUR 95 EUR 49
Tickets for public transportation are not included in the price of admission. They are available at all stops and at the West and East Entrances to the trade-fair center. Additional information: www.mvv-muenchen.de
European Beer Star 2013Europe’s largest beer competition and a recognized seal of quality
Tuesday, September 17, Public Tasting Hall B1, Stand 148Wednesday, September 18, Winners’ Night ICM–Room 14b
A competition of superlatives with a large number of international breweries and more than one thousand beers with traditional roots in Europe. Experience the suspense when the panel of experts presents the gold, silver and bronze medals. And let your own taste buds help to select the “Consumers’ Favorite” on second day of the fair. Additional information: www.european-beer-star.de
Beverage Innovation Awards @ drinktecFirst rate, innovative, exemplary
Thursday, September 19 drinktec Forum, Hall A2, Stand 250
Experience live the suspense-filled presentation of 24 coveted prizes for quality and innovation in six categories. Beside aspects such as ingredients and packaging, this year’s awards will focus on sustain -ability in production and creativity in marketing. Details: www.foodbevawards.com
drinktec exhibitors have an extensive range of solutions for every sector.
Liqu
id fo
od
47%
Milk
, liq
uid
dair
y pr
oduc
ts
53%
Win
e, s
par
klin
g w
ine,
sp
irit
s
58%
Frui
t jui
ces
64%
Wat
er
67%
Sof
t dri
nks
70%
Bee
r,
brew
ing
indu
stry
77%
All forum presentations are included in the price of admission and will be simultaneously translated into English/German.
Organizer
Organizer
Organizer
Organizer
Organizer
Verband Private Brauereien Deutschland und Bayern
In conjunction with
Organizer
Brewers’ Forum
Suitable accommodations are available here:www.drinktec.com/accomodation
Order your Print@home Ticket now and simply print it out: www.drinktec.com/tickets
The best way to get to the fair: www.drinktec.com/gettingthere
The latest information about drinktec:www.drinktec.com/newsletter_en
Product information and exhibitors from A–Z: www.drinktec.com/online-catalog
132,000 m2 in cell-phone format–the drinktec App: www.drinktec.com/app_en
Technology meets marketing–Successful together
Contents and packaging, product utility and marketing: The perfect mix is important, especially in the beverage industry. New product concepts are increasingly accompanied and/or inspired by intelligent marketing ideas and strategies. Feasibility, branding and market introduction determine a product’s success. That is why drinktec is now bringing marketing decision-makers and developers, engineers and buyers even closer to gether. See for yourself what kind of outstanding ideas are triggered in you by the inspiring surroundings of innovations, networking plat forms and industry events. For example:
Innovative beverage ingredients in Hall B1 The latest packaging solutions on some 50,000 m2 of space
including the “World of Labels” in Hall A2 Advertising and promotion solutions to increase sales
in Hall A1
Calling all marketers, product managers and buyers!
Highlights at drinktec:
Innovation Flow Lounge Daily, West Entrance
Special Area “New Beverage Concepts” Daily, Hall B1
Lectures in the drinktec Forum, Hall A2, Stand 250e.g. “Audio branding” September 17or “Focus on Packaging and Marketing” September 19
The Beverage Forum September 15, ICM–Room 14b
Beverage Innovation Awards September 19 drinktec Forum, Hall A2, Stand 250
Marketing@ drinktec
Processing, filling, packaging and marketing–drinktec features solutions from A to Z in all sectors, for example:
Non-alcoholic bever ages @ drinktec
Beer@ drinktec
Milk & Liquid Food @ drinktec
Innovative solutions for a rapidly growing market
Water, juices and soft drinks have a great deal of potential around the world. And, two-thirds of all exhibitors at drinktec have innovative product-specific and non-product-specific solutions on display for this sector. Find out how you can respond to trends quickly, effectively and with the necessary quality and secure your share of this rapidly growing market in the long term, e.g. through:
Health and quality Using cold-aseptic bottling or the pulsed electric field technique to
preserve vitamins, natural flavors and ensure a long shelf life in juices and smoothies
Brilliantly clear RTD teas using clarifiers
Diversity and flexibility Sweetener, coloring and flavoring concepts: “Classics” and entirely
new alternatives are making a diverse range of product innovations possible.
Adaptable technology for a large number of packaging-size variants ensures optimum flexibility
Highlights at drinktec:
Special Area “New Beverage Concepts” Daily, Hall B1
Innovation Flow Lounge Daily, West Entrance
Lectures in the drinktec Forum, Dailye.g. “Focus: Product quality” Hall A2, Stand 250
The Beverage Forum September 15, ICM–Room 14b
Beverage Innovation September 19 Awards drinktec Forum, Hall A2, Stand 250
10th European Conference September 17of the International Society ICM–Room 14cof Beverage Technologists (ISBT)
Highlights at drinktec:
Brewers’ Forum Daily, Hall B1, Stand 147
Innovation Flow Lounge Daily, West Entrance
Lectures in the drinktec Forum, September 16 e.g. “Which way forward for breweries” Hall A2, Stand 250
Craft Brewers Lounge Daily, US Pavilion, Hall A5, Stand 237
3rd Beer Sommelier September 15World Championship North Entrance
European Beer Star 2013 September 17–18 Hall B1, Stand 148 & ICM–Room 14b
It takes creativity to keep the “classic” a winner
Exhibitors from Germany and around the world coordinate their inno -vations to coincide with the drinktec schedule. This is where they reveal their latest solutions, products and production techniques. Whether you want to address new target groups with innovative types of beer, create special custom beers for small, local markets or prefer to take a more global approach: The best ingredients for your success can be found here on some 90,000 m2 of space. For instance:
Target-group specific product development Using specialty malts, flavored hops and natural flavors to create
new tastes and variants
Energy efficiency and resource conservation Energy-efficient components, heat-recovery systems and integrated
water-treatment systems conserve resources and ensure a better energy balance
Specialty beers For added individuality: Smaller high-tech production is making
economic production possible
New developments in the trend segment
The importance of milk and liquid food has increased considerably–including at drinktec. Most recently, one out of every five visitors came from this sector, where product safety and quality are inseparably linked to one another. Experience the latest solutions for ensuring hygiene in processing and packaging and on the trend topics of diversity and health benefits in all 12 halls. They include:
Product safety Designing plants and machines that meet strict hygiene requirements
Long shelf life without losing nutrients Using microfiltration or steam injection for ESL milk
Quality control In-line measuring instead analysis in decentralized labs
Highlights at drinktec:
Special Area “New Beverage Concepts” Daily, Hall B1
Innovation Flow Lounge Daily, West Entrance
Lectures in the drinktec Forum, September 20e.g. “Future with Milk” Hall A2, Stand 250
ZDM Award Ceremony September 20for the year’s drinktec Forumbest students/ Hall A2, Stand 250trainees
Tours of fair, September 20 powered by: Hall A4, Stand 337
oils+fats 2013 September 18–20 International trade fair Hall B0for the Technology and Trade of Oils and Fats
Organizer
Organizer
New BeverageConcepts
Titel 105 mm Rücktitel 105 mm 102 mm 102 mm 102 mm 102 mm
78779-Drinktec13-Visitor-Guide-1_E.indd 131.01.13 08:24
Pu
blish
ed by M
esse Münch
en Gm
bH
, Munich.
Printed in G
ermany. V
isitor Guid
e E/01/2013
CXXXXXX
World‘s Leading Trade Fair for the Beverage and Liquid Food Industry
Processing + Filling + Packaging + Marketing
All events,all exhibitors
New! Fair shortenedto just 5 days: Monday–Friday
Dates/Venue September 16–20, 2013Messe München
New opening hoursMon–Thu: 9:00–18:00 Fri: 9:00–17:00
OrganizerMesse München GmbHMessegelände81823 MünchenGermany
Info hotlinePhone +49 89 949-11318Fax +49 89 949-11319
Your contacts around the world www.drinktec.com/mmi
Conceptual sponsor VDMA Association for Food Processing and Packaging Machinery www.vdma.org
The Beverage Forum @ drinktecThe top-level executive conference—for the first time outside the USA
Sunday, September 15 ICM–Room 14b
This is where the international “Who’s Who” of the industry meets: Leading executives, marketing specialists, decision-makers and developers that can give you insider knowledge and valuable assessments on where the global beverage industry is headed. An outstanding event that you won’t want to miss! Register now: www.beverageforum.com/munich
3rd Beer Sommelier World ChampionshipIn the run-up to drinktec for the first time
Sunday, September 15 North Entrance
50 international beer sommeliers compete against one another to become the new world champion. Be there when the panel of prominent judges decides whose knowledge about brewing and enjoying beer puts them on top. Additional information: www.biersommeliers.de
10th European Conference of the International Society of Beverage Technologists (ISBT)
Tuesday, September 17 ICM–Room 14c
This technical conference gives beverage manufac -turers and suppliers from all sectors a chance to exchange information about scientific and technical aspects of producing non-alcoholic beverages–a highlight for engineers. Additional information: www.bevtech.org
Which way forward for breweries? 14:30 – 16:00
Personalized nutrition 10:00 – 11:30
Audio branding 14:30 – 16:00
Hygiene in production 10:00 – 11:30
Product quality 14:30 – 16:00
Nanotechnology in the food sector 10:00 – 11:30
Focus on packaging and marketing 14:30 – 16:00
Future with milk 10:00 – 11:30
Mon
Fri
Tue
Wed
Thu
Brewers’ ForumFor everyone who loves–and lives–the brewing industry
Monday–Friday, September 16–20 Hall B1, Stand 147
Meet for a lively exchange with refreshing beer specialties from around the world and experience exclusive taste tests with world champion beer sommeliers. Be sure to also visit the Craft Brewers’ Lounge! US Pavilion, Hall A5, Stand 237
Innovation Flow Loungedrinktec unites: Technology meets marketing
Monday–Friday, September 16–20 West Entrance
This is where the next generation of products is born! For the first time ever, the Innovation Flow Lounge will bring marketing specialists together with technical experts to discuss and learn from one another–accompanied by the industry’s leading media.
Special Area “New Beverage Concepts”The future of sweeteners, coloring, flavoring and healthy ingredients
Monday–Friday, September 16–20 Hall B1
Distinguished manufacturers use our interactive marketplace to present their pioneering concepts and strategies. Experience and discuss the future of the beverage industry in all its diversity!
drinktec 2013: Welcome to the industry’s global economic summit Are you involved with the beverage and liquid-food industry? With develop- ment, manufacturing or marketing? At the regional or international level? In a large corporation or an SME? Then attending drinktec is an absolute must. Because it allows you to experience–and taste–the industry’s unique innovations. And to meet makers and shakers from all branches of industry —both large and small. Because a single visit to our 12 exhibition halls is all it takes to give your business key impetus. And because you don’t want to wait until 2017 to do so. After all, the next drinktec year isn’t until then.
Take a look at the hall diagram inside this brochure. It shows the “Who’s Who” of the industry at a glance. What better reasons could there be to attend drinktec?
Go with the flow: With the innovative strength of some 1,500 exhibitors!
Monday–Friday, September 16–20 Hall A2, Stand 250
Leading experts from research and with practical experience speak about the topics that move our industry. They present pioneering ideas and practice-oriented solution approaches to discuss them with you. Organized by drinktec.
The forum program:Your source of inspiration
The complete forum program for you:www.drinktec.com/forum_program
Plan your personal highlights:www.drinktec.com/supporting_program
Theme-oriented platforms:Your networking centers
Supporting program:Your additional highlights
The Print@home Ticket: Save on admission Your benefits when you order your ticket online:
No waiting: You go directly into the exhibition halls Save up to 49 percent compared to purchasing your ticket at the fair
Ticket prices At the fair Advance sale online
1-day ticket EUR 55 EUR 28
3-day ticket EUR 95 EUR 49
Tickets for public transportation are not included in the price of admission. They are available at all stops and at the West and East Entrances to the trade-fair center. Additional information: www.mvv-muenchen.de
European Beer Star 2013Europe’s largest beer competition and a recognized seal of quality
Tuesday, September 17, Public Tasting Hall B1, Stand 148Wednesday, September 18, Winners’ Night ICM–Room 14b
A competition of superlatives with a large number of international breweries and more than one thousand beers with traditional roots in Europe. Experience the suspense when the panel of experts presents the gold, silver and bronze medals. And let your own taste buds help to select the “Consumers’ Favorite” on second day of the fair. Additional information: www.european-beer-star.de
Beverage Innovation Awards @ drinktecFirst rate, innovative, exemplary
Thursday, September 19 drinktec Forum, Hall A2, Stand 250
Experience live the suspense-filled presentation of 24 coveted prizes for quality and innovation in six categories. Beside aspects such as ingredients and packaging, this year’s awards will focus on sustain -ability in production and creativity in marketing. Details: www.foodbevawards.com
drinktec exhibitors have an extensive range of solutions for every sector.
Liqu
id fo
od
47%
Milk
, liq
uid
dair
y pr
oduc
ts
53%
Win
e, s
par
klin
g w
ine,
sp
irit
s
58%
Frui
t jui
ces
64%
Wat
er
67%
Sof
t dri
nks
70%
Bee
r,
brew
ing
indu
stry
77%
All forum presentations are included in the price of admission and will be simultaneously translated into English/German.
Organizer
Organizer
Organizer
Organizer
Organizer
Verband Private Brauereien Deutschland und Bayern
In conjunction with
Organizer
Brewers’ Forum
Suitable accommodations are available here:www.drinktec.com/accomodation
Order your Print@home Ticket now and simply print it out: www.drinktec.com/tickets
The best way to get to the fair: www.drinktec.com/gettingthere
The latest information about drinktec:www.drinktec.com/newsletter_en
Product information and exhibitors from A–Z: www.drinktec.com/online-catalog
132,000 m2 in cell-phone format–the drinktec App: www.drinktec.com/app_en
Technology meets marketing–Successful together
Contents and packaging, product utility and marketing: The perfect mix is important, especially in the beverage industry. New product concepts are increasingly accompanied and/or inspired by intelligent marketing ideas and strategies. Feasibility, branding and market introduction determine a product’s success. That is why drinktec is now bringing marketing decision-makers and developers, engineers and buyers even closer to gether. See for yourself what kind of outstanding ideas are triggered in you by the inspiring surroundings of innovations, networking plat forms and industry events. For example:
Innovative beverage ingredients in Hall B1 The latest packaging solutions on some 50,000 m2 of space
including the “World of Labels” in Hall A2 Advertising and promotion solutions to increase sales
in Hall A1
Calling all marketers, product managers and buyers!
Highlights at drinktec:
Innovation Flow Lounge Daily, West Entrance
Special Area “New Beverage Concepts” Daily, Hall B1
Lectures in the drinktec Forum, Hall A2, Stand 250e.g. “Audio branding” September 17or “Focus on Packaging and Marketing” September 19
The Beverage Forum September 15, ICM–Room 14b
Beverage Innovation Awards September 19 drinktec Forum, Hall A2, Stand 250
Marketing@ drinktec
Processing, filling, packaging and marketing–drinktec features solutions from A to Z in all sectors, for example:
Non-alcoholic bever ages @ drinktec
Beer@ drinktec
Milk & Liquid Food @ drinktec
Innovative solutions for a rapidly growing market
Water, juices and soft drinks have a great deal of potential around the world. And, two-thirds of all exhibitors at drinktec have innovative product-specific and non-product-specific solutions on display for this sector. Find out how you can respond to trends quickly, effectively and with the necessary quality and secure your share of this rapidly growing market in the long term, e.g. through:
Health and quality Using cold-aseptic bottling or the pulsed electric field technique to
preserve vitamins, natural flavors and ensure a long shelf life in juices and smoothies
Brilliantly clear RTD teas using clarifiers
Diversity and flexibility Sweetener, coloring and flavoring concepts: “Classics” and entirely
new alternatives are making a diverse range of product innovations possible.
Adaptable technology for a large number of packaging-size variants ensures optimum flexibility
Highlights at drinktec:
Special Area “New Beverage Concepts” Daily, Hall B1
Innovation Flow Lounge Daily, West Entrance
Lectures in the drinktec Forum, Dailye.g. “Focus: Product quality” Hall A2, Stand 250
The Beverage Forum September 15, ICM–Room 14b
Beverage Innovation September 19 Awards drinktec Forum, Hall A2, Stand 250
10th European Conference September 17of the International Society ICM–Room 14cof Beverage Technologists (ISBT)
Highlights at drinktec:
Brewers’ Forum Daily, Hall B1, Stand 147
Innovation Flow Lounge Daily, West Entrance
Lectures in the drinktec Forum, September 16 e.g. “Which way forward for breweries” Hall A2, Stand 250
Craft Brewers Lounge Daily, US Pavilion, Hall A5, Stand 237
3rd Beer Sommelier September 15World Championship North Entrance
European Beer Star 2013 September 17–18 Hall B1, Stand 148 & ICM–Room 14b
It takes creativity to keep the “classic” a winner
Exhibitors from Germany and around the world coordinate their inno -vations to coincide with the drinktec schedule. This is where they reveal their latest solutions, products and production techniques. Whether you want to address new target groups with innovative types of beer, create special custom beers for small, local markets or prefer to take a more global approach: The best ingredients for your success can be found here on some 90,000 m2 of space. For instance:
Target-group specific product development Using specialty malts, flavored hops and natural flavors to create
new tastes and variants
Energy efficiency and resource conservation Energy-efficient components, heat-recovery systems and integrated
water-treatment systems conserve resources and ensure a better energy balance
Specialty beers For added individuality: Smaller high-tech production is making
economic production possible
New developments in the trend segment
The importance of milk and liquid food has increased considerably–including at drinktec. Most recently, one out of every five visitors came from this sector, where product safety and quality are inseparably linked to one another. Experience the latest solutions for ensuring hygiene in processing and packaging and on the trend topics of diversity and health benefits in all 12 halls. They include:
Product safety Designing plants and machines that meet strict hygiene requirements
Long shelf life without losing nutrients Using microfiltration or steam injection for ESL milk
Quality control In-line measuring instead analysis in decentralized labs
Highlights at drinktec:
Special Area “New Beverage Concepts” Daily, Hall B1
Innovation Flow Lounge Daily, West Entrance
Lectures in the drinktec Forum, September 20e.g. “Future with Milk” Hall A2, Stand 250
ZDM Award Ceremony September 20for the year’s drinktec Forumbest students/ Hall A2, Stand 250trainees
Tours of fair, September 20 powered by: Hall A4, Stand 337
oils+fats 2013 September 18–20 International trade fair Hall B0for the Technology and Trade of Oils and Fats
Organizer
Organizer
New BeverageConcepts
Titel 105 mm Rücktitel 105 mm 102 mm 102 mm 102 mm 102 mm
78779-Drinktec13-Visitor-Guide-1_E.indd 131.01.13 08:24
Pu
blish
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esse Münch
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, Munich.
Printed in G
ermany. V
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World‘s Leading Trade Fair for the Beverage and Liquid Food Industry
Processing + Filling + Packaging + Marketing
All events,all exhibitors
New! Fair shortenedto just 5 days: Monday–Friday
Dates/Venue September 16–20, 2013Messe München
New opening hoursMon–Thu: 9:00–18:00 Fri: 9:00–17:00
OrganizerMesse München GmbHMessegelände81823 MünchenGermany
Info hotlinePhone +49 89 949-11318Fax +49 89 949-11319
Your contacts around the world www.drinktec.com/mmi
Conceptual sponsor VDMA Association for Food Processing and Packaging Machinery www.vdma.org
The Beverage Forum @ drinktecThe top-level executive conference—for the first time outside the USA
Sunday, September 15 ICM–Room 14b
This is where the international “Who’s Who” of the industry meets: Leading executives, marketing specialists, decision-makers and developers that can give you insider knowledge and valuable assessments on where the global beverage industry is headed. An outstanding event that you won’t want to miss! Register now: www.beverageforum.com/munich
3rd Beer Sommelier World ChampionshipIn the run-up to drinktec for the first time
Sunday, September 15 North Entrance
50 international beer sommeliers compete against one another to become the new world champion. Be there when the panel of prominent judges decides whose knowledge about brewing and enjoying beer puts them on top. Additional information: www.biersommeliers.de
10th European Conference of the International Society of Beverage Technologists (ISBT)
Tuesday, September 17 ICM–Room 14c
This technical conference gives beverage manufac -turers and suppliers from all sectors a chance to exchange information about scientific and technical aspects of producing non-alcoholic beverages–a highlight for engineers. Additional information: www.bevtech.org
Which way forward for breweries? 14:30 – 16:00
Personalized nutrition 10:00 – 11:30
Audio branding 14:30 – 16:00
Hygiene in production 10:00 – 11:30
Product quality 14:30 – 16:00
Nanotechnology in the food sector 10:00 – 11:30
Focus on packaging and marketing 14:30 – 16:00
Future with milk 10:00 – 11:30
Mon
Fri
Tue
Wed
Thu
Brewers’ ForumFor everyone who loves–and lives–the brewing industry
Monday–Friday, September 16–20 Hall B1, Stand 147
Meet for a lively exchange with refreshing beer specialties from around the world and experience exclusive taste tests with world champion beer sommeliers. Be sure to also visit the Craft Brewers’ Lounge! US Pavilion, Hall A5, Stand 237
Innovation Flow Loungedrinktec unites: Technology meets marketing
Monday–Friday, September 16–20 West Entrance
This is where the next generation of products is born! For the first time ever, the Innovation Flow Lounge will bring marketing specialists together with technical experts to discuss and learn from one another–accompanied by the industry’s leading media.
Special Area “New Beverage Concepts”The future of sweeteners, coloring, flavoring and healthy ingredients
Monday–Friday, September 16–20 Hall B1
Distinguished manufacturers use our interactive marketplace to present their pioneering concepts and strategies. Experience and discuss the future of the beverage industry in all its diversity!
drinktec 2013: Welcome to the industry’s global economic summit Are you involved with the beverage and liquid-food industry? With develop- ment, manufacturing or marketing? At the regional or international level? In a large corporation or an SME? Then attending drinktec is an absolute must. Because it allows you to experience–and taste–the industry’s unique innovations. And to meet makers and shakers from all branches of industry —both large and small. Because a single visit to our 12 exhibition halls is all it takes to give your business key impetus. And because you don’t want to wait until 2017 to do so. After all, the next drinktec year isn’t until then.
Take a look at the hall diagram inside this brochure. It shows the “Who’s Who” of the industry at a glance. What better reasons could there be to attend drinktec?
Go with the flow: With the innovative strength of some 1,500 exhibitors!
Monday–Friday, September 16–20 Hall A2, Stand 250
Leading experts from research and with practical experience speak about the topics that move our industry. They present pioneering ideas and practice-oriented solution approaches to discuss them with you. Organized by drinktec.
The forum program:Your source of inspiration
The complete forum program for you:www.drinktec.com/forum_program
Plan your personal highlights:www.drinktec.com/supporting_program
Theme-oriented platforms:Your networking centers
Supporting program:Your additional highlights
The Print@home Ticket: Save on admission Your benefits when you order your ticket online:
No waiting: You go directly into the exhibition halls Save up to 49 percent compared to purchasing your ticket at the fair
Ticket prices At the fair Advance sale online
1-day ticket EUR 55 EUR 28
3-day ticket EUR 95 EUR 49
Tickets for public transportation are not included in the price of admission. They are available at all stops and at the West and East Entrances to the trade-fair center. Additional information: www.mvv-muenchen.de
European Beer Star 2013Europe’s largest beer competition and a recognized seal of quality
Tuesday, September 17, Public Tasting Hall B1, Stand 148Wednesday, September 18, Winners’ Night ICM–Room 14b
A competition of superlatives with a large number of international breweries and more than one thousand beers with traditional roots in Europe. Experience the suspense when the panel of experts presents the gold, silver and bronze medals. And let your own taste buds help to select the “Consumers’ Favorite” on second day of the fair. Additional information: www.european-beer-star.de
Beverage Innovation Awards @ drinktecFirst rate, innovative, exemplary
Thursday, September 19 drinktec Forum, Hall A2, Stand 250
Experience live the suspense-filled presentation of 24 coveted prizes for quality and innovation in six categories. Beside aspects such as ingredients and packaging, this year’s awards will focus on sustain -ability in production and creativity in marketing. Details: www.foodbevawards.com
drinktec exhibitors have an extensive range of solutions for every sector.
Liqu
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Milk
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53%
Win
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Wat
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Sof
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Bee
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77%
All forum presentations are included in the price of admission and will be simultaneously translated into English/German.
Organizer
Organizer
Organizer
Organizer
Organizer
Verband Private Brauereien Deutschland und Bayern
In conjunction with
Organizer
Brewers’ Forum
Suitable accommodations are available here:www.drinktec.com/accomodation
Order your Print@home Ticket now and simply print it out: www.drinktec.com/tickets
The best way to get to the fair: www.drinktec.com/gettingthere
The latest information about drinktec:www.drinktec.com/newsletter_en
Product information and exhibitors from A–Z: www.drinktec.com/online-catalog
132,000 m2 in cell-phone format–the drinktec App: www.drinktec.com/app_en
Technology meets marketing–Successful together
Contents and packaging, product utility and marketing: The perfect mix is important, especially in the beverage industry. New product concepts are increasingly accompanied and/or inspired by intelligent marketing ideas and strategies. Feasibility, branding and market introduction determine a product’s success. That is why drinktec is now bringing marketing decision-makers and developers, engineers and buyers even closer to gether. See for yourself what kind of outstanding ideas are triggered in you by the inspiring surroundings of innovations, networking plat forms and industry events. For example:
Innovative beverage ingredients in Hall B1 The latest packaging solutions on some 50,000 m2 of space
including the “World of Labels” in Hall A2 Advertising and promotion solutions to increase sales
in Hall A1
Calling all marketers, product managers and buyers!
Highlights at drinktec:
Innovation Flow Lounge Daily, West Entrance
Special Area “New Beverage Concepts” Daily, Hall B1
Lectures in the drinktec Forum, Hall A2, Stand 250e.g. “Audio branding” September 17or “Focus on Packaging and Marketing” September 19
The Beverage Forum September 15, ICM–Room 14b
Beverage Innovation Awards September 19 drinktec Forum, Hall A2, Stand 250
Marketing@ drinktec
Processing, filling, packaging and marketing–drinktec features solutions from A to Z in all sectors, for example:
Non-alcoholic bever ages @ drinktec
Beer@ drinktec
Milk & Liquid Food @ drinktec
Innovative solutions for a rapidly growing market
Water, juices and soft drinks have a great deal of potential around the world. And, two-thirds of all exhibitors at drinktec have innovative product-specific and non-product-specific solutions on display for this sector. Find out how you can respond to trends quickly, effectively and with the necessary quality and secure your share of this rapidly growing market in the long term, e.g. through:
Health and quality Using cold-aseptic bottling or the pulsed electric field technique to
preserve vitamins, natural flavors and ensure a long shelf life in juices and smoothies
Brilliantly clear RTD teas using clarifiers
Diversity and flexibility Sweetener, coloring and flavoring concepts: “Classics” and entirely
new alternatives are making a diverse range of product innovations possible.
Adaptable technology for a large number of packaging-size variants ensures optimum flexibility
Highlights at drinktec:
Special Area “New Beverage Concepts” Daily, Hall B1
Innovation Flow Lounge Daily, West Entrance
Lectures in the drinktec Forum, Dailye.g. “Focus: Product quality” Hall A2, Stand 250
The Beverage Forum September 15, ICM–Room 14b
Beverage Innovation September 19 Awards drinktec Forum, Hall A2, Stand 250
10th European Conference September 17of the International Society ICM–Room 14cof Beverage Technologists (ISBT)
Highlights at drinktec:
Brewers’ Forum Daily, Hall B1, Stand 147
Innovation Flow Lounge Daily, West Entrance
Lectures in the drinktec Forum, September 16 e.g. “Which way forward for breweries” Hall A2, Stand 250
Craft Brewers Lounge Daily, US Pavilion, Hall A5, Stand 237
3rd Beer Sommelier September 15World Championship North Entrance
European Beer Star 2013 September 17–18 Hall B1, Stand 148 & ICM–Room 14b
It takes creativity to keep the “classic” a winner
Exhibitors from Germany and around the world coordinate their inno -vations to coincide with the drinktec schedule. This is where they reveal their latest solutions, products and production techniques. Whether you want to address new target groups with innovative types of beer, create special custom beers for small, local markets or prefer to take a more global approach: The best ingredients for your success can be found here on some 90,000 m2 of space. For instance:
Target-group specific product development Using specialty malts, flavored hops and natural flavors to create
new tastes and variants
Energy efficiency and resource conservation Energy-efficient components, heat-recovery systems and integrated
water-treatment systems conserve resources and ensure a better energy balance
Specialty beers For added individuality: Smaller high-tech production is making
economic production possible
New developments in the trend segment
The importance of milk and liquid food has increased considerably–including at drinktec. Most recently, one out of every five visitors came from this sector, where product safety and quality are inseparably linked to one another. Experience the latest solutions for ensuring hygiene in processing and packaging and on the trend topics of diversity and health benefits in all 12 halls. They include:
Product safety Designing plants and machines that meet strict hygiene requirements
Long shelf life without losing nutrients Using microfiltration or steam injection for ESL milk
Quality control In-line measuring instead analysis in decentralized labs
Highlights at drinktec:
Special Area “New Beverage Concepts” Daily, Hall B1
Innovation Flow Lounge Daily, West Entrance
Lectures in the drinktec Forum, September 20e.g. “Future with Milk” Hall A2, Stand 250
ZDM Award Ceremony September 20for the year’s drinktec Forumbest students/ Hall A2, Stand 250trainees
Tours of fair, September 20 powered by: Hall A4, Stand 337
oils+fats 2013 September 18–20 International trade fair Hall B0for the Technology and Trade of Oils and Fats
Organizer
Organizer
New BeverageConcepts
Titel 105 mm Rücktitel 105 mm 102 mm 102 mm 102 mm 102 mm
78779-Drinktec13-Visitor-Guide-1_E.indd 131.01.13 08:24
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International Trade Fair for the Technology and Trade of Oils and Fats
18.-20. September 2013www.oils-and-fats.com
Eingang WestWest Entrance
-
INTER-NATIONAL
TRADE PRESS STAND
1. a source of impetus It is the world’s leading trade fair for innovations, world premieres and a pioneering exchange of ideas and information.
In short: It is the heart of the industry.
2. success-oriented It is an efficient working exhibition for contacts and business where everyone finds what they are looking for.
In short: It is a mandatory event for your success.
5 good reasons to attend the fair: drinktec is…
International Trade Fair for the Technology and Trade of Oils and Fats
September 18–20, 2013 www.oils-and-fats.com
Last update: January 2013
Product information and exhibitors from A–Z: www.drinktec.com/online-catalog
132,000 m2 in cell-phone format—the drinktec App:www.drinktec.com/app_en
ExpressWay
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3. open It is the gathering for the entire industry: for small companies and large corporations. For companies that are active at the regional and international level.
In short: It is the event for the business community.
4. international It is a magnet for exhibitors and trade visitors from around the world. And it has a global, networked team with its finger on the pulse of the industry.
In short: It is a platform without limits.
5. future oriented It secures future production with creative solutions. For all companies.
In short: It is an investment with a future.
drinktec 2013: Big numbers, outstanding opportunities
12 Halls with 132,000 m2
Some 1,500 exhibitors from more than 70 countries
Approx. 60,000 visitors from more than 170 countries
• • • • • ExpressWay
The ExpressWay allows visitors to reach the North/South and
West/East halls quickly and conveniently.
Trade press, research and training, planning, consulting, work safety,
services and trade associations can be found in all exhibition halls.
Product-specific process technology for non-alcoholic and
alcoholic beverages, milk and liquid food, filling and packaging
technology, control and inspection systems, labeling technology,
conveying equipment, commissioning, storage and vehicles
PETpoint. Machines and raw materials for the production
of plasticcontainers and closures, recycling
Non-sector-specific process engineering for all product categories,
components for process technology, robotics, process auto-
mation, IT solutions, laboratory, process and production supplies,
building technology, energy management, water and waste-
water technology
Raw materials, additives and agents
Restaurant and catering equipment, supplies and
mobile facilities, advertising
Containers, packaging materials, packaging accessories and
closures
oils+fats September 18–20, 2013
International Trade Fair for the Technology and
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World‘s Leading Trade Fair for the Beverage and Liquid Food Industry
Processing + Filling + Packaging + Marketing
All events,all exhibitors
New! Fair shortenedto just 5 days: Monday–Friday
Dates/Venue September 16–20, 2013Messe München
New opening hoursMon–Thu: 9:00–18:00 Fri: 9:00–17:00
OrganizerMesse München GmbHMessegelände81823 MünchenGermany
Info hotlinePhone +49 89 949-11318Fax +49 89 949-11319
Your contacts around the world www.drinktec.com/mmi
Conceptual sponsor VDMA Association for Food Processing and Packaging Machinery www.vdma.org
The Beverage Forum @ drinktecThe top-level executive conference—for the first time outside the USA
Sunday, September 15 ICM–Room 14b
This is where the international “Who’s Who” of the industry meets: Leading executives, marketing specialists, decision-makers and developers that can give you insider knowledge and valuable assessments on where the global beverage industry is headed. An outstanding event that you won’t want to miss! Register now: www.beverageforum.com/munich
3rd Beer Sommelier World ChampionshipIn the run-up to drinktec for the first time
Sunday, September 15 North Entrance
50 international beer sommeliers compete against one another to become the new world champion. Be there when the panel of prominent judges decides whose knowledge about brewing and enjoying beer puts them on top. Additional information: www.biersommeliers.de
10th European Conference of the International Society of Beverage Technologists (ISBT)
Tuesday, September 17 ICM–Room 14c
This technical conference gives beverage manufac -turers and suppliers from all sectors a chance to exchange information about scientific and technical aspects of producing non-alcoholic beverages–a highlight for engineers. Additional information: www.bevtech.org
Which way forward for breweries? 14:30 – 16:00
Personalized nutrition 10:00 – 11:30
Audio branding 14:30 – 16:00
Hygiene in production 10:00 – 11:30
Product quality 14:30 – 16:00
Nanotechnology in the food sector 10:00 – 11:30
Focus on packaging and marketing 14:30 – 16:00
Future with milk 10:00 – 11:30
Mon
Fri
Tue
Wed
Thu
Brewers’ ForumFor everyone who loves–and lives–the brewing industry
Monday–Friday, September 16–20 Hall B1, Stand 147
Meet for a lively exchange with refreshing beer specialties from around the world and experience exclusive taste tests with world champion beer sommeliers. Be sure to also visit the Craft Brewers’ Lounge! US Pavilion, Hall A5, Stand 237
Innovation Flow Loungedrinktec unites: Technology meets marketing
Monday–Friday, September 16–20 West Entrance
This is where the next generation of products is born! For the first time ever, the Innovation Flow Lounge will bring marketing specialists together with technical experts to discuss and learn from one another–accompanied by the industry’s leading media.
Special Area “New Beverage Concepts”The future of sweeteners, coloring, flavoring and healthy ingredients
Monday–Friday, September 16–20 Hall B1
Distinguished manufacturers use our interactive marketplace to present their pioneering concepts and strategies. Experience and discuss the future of the beverage industry in all its diversity!
drinktec 2013: Welcome to the industry’s global economic summit Are you involved with the beverage and liquid-food industry? With develop- ment, manufacturing or marketing? At the regional or international level? In a large corporation or an SME? Then attending drinktec is an absolute must. Because it allows you to experience–and taste–the industry’s unique innovations. And to meet makers and shakers from all branches of industry —both large and small. Because a single visit to our 12 exhibition halls is all it takes to give your business key impetus. And because you don’t want to wait until 2017 to do so. After all, the next drinktec year isn’t until then.
Take a look at the hall diagram inside this brochure. It shows the “Who’s Who” of the industry at a glance. What better reasons could there be to attend drinktec?
Go with the flow: With the innovative strength of some 1,500 exhibitors!
Monday–Friday, September 16–20 Hall A2, Stand 250
Leading experts from research and with practical experience speak about the topics that move our industry. They present pioneering ideas and practice-oriented solution approaches to discuss them with you. Organized by drinktec.
The forum program:Your source of inspiration
The complete forum program for you:www.drinktec.com/forum_program
Plan your personal highlights:www.drinktec.com/supporting_program
Theme-oriented platforms:Your networking centers
Supporting program:Your additional highlights
The Print@home Ticket: Save on admission Your benefits when you order your ticket online:
No waiting: You go directly into the exhibition halls Save up to 49 percent compared to purchasing your ticket at the fair
Ticket prices At the fair Advance sale online
1-day ticket EUR 55 EUR 28
3-day ticket EUR 95 EUR 49
Tickets for public transportation are not included in the price of admission. They are available at all stops and at the West and East Entrances to the trade-fair center. Additional information: www.mvv-muenchen.de
European Beer Star 2013Europe’s largest beer competition and a recognized seal of quality
Tuesday, September 17, Public Tasting Hall B1, Stand 148Wednesday, September 18, Winners’ Night ICM–Room 14b
A competition of superlatives with a large number of international breweries and more than one thousand beers with traditional roots in Europe. Experience the suspense when the panel of experts presents the gold, silver and bronze medals. And let your own taste buds help to select the “Consumers’ Favorite” on second day of the fair. Additional information: www.european-beer-star.de
Beverage Innovation Awards @ drinktecFirst rate, innovative, exemplary
Thursday, September 19 drinktec Forum, Hall A2, Stand 250
Experience live the suspense-filled presentation of 24 coveted prizes for quality and innovation in six categories. Beside aspects such as ingredients and packaging, this year’s awards will focus on sustain -ability in production and creativity in marketing. Details: www.foodbevawards.com
drinktec exhibitors have an extensive range of solutions for every sector.
Liquid food
47%
Milk,
liquid dairy products
53%
Wine, sp
arkling wine,
spirits 58%
Fruit juices
64%
Water
67%
Soft drinks
70%
Beer,
brewing indu
stry
77%
All forum presentations are included in the price of admission and will be simultaneously translated into English/German.
Organizer
Organizer
Organizer
Organizer
Organizer
Verband Private Brauereien Deutschland und Bayern
In conjunction with
Organizer
Brewers’ Forum
Suitable accommodations are available here:www.drinktec.com/accomodation
Order your Print@home Ticket now and simply print it out: www.drinktec.com/tickets
The best way to get to the fair: www.drinktec.com/gettingthere
The latest information about drinktec:www.drinktec.com/newsletter_en
Product information and exhibitors from A–Z: www.drinktec.com/online-catalog
132,000 m2 in cell-phone format–the
drinktec App: www.drinktec.com/app_en
Technology meets marketing–Successful together
Contents and packaging, product utility and marketing: The perfect mix is important, especially in the beverage industry. New product concepts are increasingly accompanied and/or inspired by intelligent marketing ideas and strategies. Feasibility, branding and market introduction determine a product’s success. That is why drinktec is now bringing marketing decision-makers and developers, engineers and buyers even closer to gether. See for yourself what kind of outstanding ideas are triggered in you by the inspiring surroundings of innovations, networking plat forms and industry events. For example:
Innovative beverage ingredients in Hall B1 The latest packaging solutions on some 50,000 m
2 of space
including the “World of Labels” in Hall A2 Advertising and promotion solutions to increase sales
in Hall A1
Calling all marketers, product managers and buyers!
Highlights at drinktec:
Innovation Flow Lounge Daily, West Entrance
Special Area “New Beverage Concepts” Daily, Hall B1
Lectures in the drinktec Forum, Hall A2, Stand 250e.g. “Audio branding” September 17or “Focus on Packaging and Marketing” September 19
The Beverage Forum September 15, ICM–Room 14b
Beverage Innovation Awards September 19 drinktec Forum, Hall A2, Stand 250
Marketing@ drinktec
Processing, filling, packaging and marketing–drinktec features solutions from A to Z in all sectors, for example:
Non-alcoholic bever ages @ drinktec
Beer@ drinktec
Milk & Liquid Food @ drinktec
Innovative solutions for a rapidly growing market
Water, juices and soft drinks have a great deal of potential around the world. And, two-thirds of all exhibitors at drinktec have innovative product-specific and non-product-specific solutions on display for this sector. Find out how you can respond to trends quickly, effectively and with the necessary quality and secure your share of this rapidly growing market in the long term, e.g. through:
Health and quality Using cold-aseptic bottling or the pulsed electric field technique to
preserve vitamins, natural flavors and ensure a long shelf life in juices and smoothies
Brilliantly clear RTD teas using clarifiers
Diversity and flexibility Sweetener, coloring and flavoring concepts: “Classics” and entirely
new alternatives are making a diverse range of product innovations possible.
Adaptable technology for a large number of packaging-size variants ensures optimum flexibility
Highlights at drinktec:
Special Area “New Beverage Concepts” Daily, Hall B1
Innovation Flow Lounge Daily, West Entrance
Lectures in the drinktec Forum, Dailye.g. “Focus: Product quality” Hall A2, Stand 250
The Beverage Forum September 15, ICM–Room 14b
Beverage Innovation September 19 Awards drinktec Forum, Hall A2, Stand 250
10th European Conference September 17of the International Society ICM–Room 14cof Beverage Technologists (ISBT)
Highlights at drinktec:
Brewers’ Forum Daily, Hall B1, Stand 147
Innovation Flow Lounge Daily, West Entrance
Lectures in the drinktec Forum, September 16 e.g. “Which way forward for breweries” Hall A2, Stand 250
Craft Brewers Lounge Daily, US Pavilion, Hall A5, Stand 237
3rd Beer Sommelier September 15World Championship North Entrance
European Beer Star 2013 September 17–18 Hall B1, Stand 148 & ICM–Room 14b
It takes creativity to keep the “classic” a winner
Exhibitors from Germany and around the world coordinate their inno -vations to coincide with the drinktec schedule. This is where they reveal their latest solutions, products and production techniques. Whether you want to address new target groups with innovative types of beer, create special custom beers for small, local markets or prefer to take a more global approach: The best ingredients for your success can be found here on some 90,000 m
2 of space. For instance:
Target-group specific product development Using specialty malts, flavored hops and natural flavors to create
new tastes and variants
Energy efficiency and resource conservation Energy-efficient components, heat-recovery systems and integrated
water-treatment systems conserve resources and ensure a better energy balance
Specialty beers For added individuality: Smaller high-tech production is making
economic production possible
New developments in the trend segment
The importance of milk and liquid food has increased considerably–including at drinktec. Most recently, one out of every five visitors came from this sector, where product safety and quality are inseparably linked to one another. Experience the latest solutions for ensuring hygiene in processing and packaging and on the trend topics of diversity and health benefits in all 12 halls. They include:
Product safety Designing plants and machines that meet strict hygiene requirements
Long shelf life without losing nutrients Using microfiltration or steam injection for ESL milk
Quality control In-line measuring instead analysis in decentralized labs
Highlights at drinktec:
Special Area “New Beverage Concepts” Daily, Hall B1
Innovation Flow Lounge Daily, West Entrance
Lectures in the drinktec Forum, September 20e.g. “Future with Milk” Hall A2, Stand 250
ZDM Award Ceremony September 20for the year’s drinktec Forumbest students/ Hall A2, Stand 250trainees
Tours of fair, September 20 powered by: Hall A4, Stand 337
oils+fats 2013 September 18–20 International trade fair Hall B0for the Technology and Trade of Oils and Fats
Organizer
Organizer
New BeverageConcepts
Titel 105 mmRücktitel 105 mm102 mm102 mm102 mm102 mm
78779-Drinktec13-Visitor-Guide-1_E.indd 1 31.01.13 08:24
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