dreamforce keynote day 1
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Marc BenioffChairman and CEO
Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended October 31, 2010. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Our Mission: Cloud Computing Driver, Catalyst & Evangelist
TodayEnterprise Cloud Computing
1960sMainframe
1980sClient/server
35 41 46 55 64 7283 91
105118
130144
162177
192
217
248263
276290
305316
331
354
377394
429
FY2005
First Cloud Company to Exceed $1.7 Billion Annual Run Rate30% Revenue Growth Y/Y in Q3 FY11
$1.7 Billion+ #4Fastest Growing Company 2010Annual Revenue Run Rate
Qua
rterly
Rev
enue
($M
)
Revenue through fiscal quarter ended 10/31/10
FY2006 FY2007 FY2008 FY2009 FY2010 FY2011FY2005
750 1,125 1,500 2,000 2,500 3,000 3,500 4,300 4,900 5,100 5,700 6,300 7,000 7,7008,700
9,80011,100
12,50013,900
15,50016,900
18,70020,500
22,70024,800
27,100
29,800
32,300
35,300
38,100
41,000
43,600
47,700
51,800
55,400
59,300
62,300
67,900
72,500
77,300
82,400
87,200
Strong Growth In New Customers
FY2006 FY2007 FY2008 FY2009FY2002 FY2003 FY2004 FY2005 FY2010 FY2011
87,200Paying Customers
TodayCloud Computing
Applications
Applications Moving to the Cloud
1960sMainframe
1980sClient/Server
TodayCloud Computing
Platforms
Platforms Moving to the Cloud
1960sMainframe
1980sClient/Server
Collaboration Moving to the Cloud
1980sWorkgroup Computing
Lotus Notes
2000sIntranet Computing
Microsoft Groove
File Sharing
TodaySocial Computing
Databases Moving to the Cloud
1960s-1970sHierarchical Databases
1980sRelational Databases
TodayCloud Databases
Big Table
The Cloud Serves Companies of Every Size
ENTERPRISE
MID-MARKET
SMALL BUSINESS TM
Multi-tenantPay-as-you-go
ElasticReal-time
5x Faster1/2 the Cost
The Cloud Computing Model
Companies were able to reduce their three-year TCO by 54%.”“
*IDC Report: “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”, September, 2009. Applies to development of custom applications on Force.com. Study sponsored by salesforce.com.
CO2 Emissions (grams CO2/transaction)
*”Cloud Computing Emissions Comparison,” Nucleus Research, September 2, 2010. Watt-hrs per transaction statistics converted to CO2 / transaction by salesforce.com using U.S. carbon numbers. Study sponsored by salesforce.com.
0.090.2
Cloud Computing: 90% More Efficient
“”
Salesforce.com consumes 90% less energy than traditional software.
On-premise Software
1.35
The Cloud Computing Test
Hardware/Software Costs
Automatic Upgrades
Scalability
Democratic
Apps Marketplace
Energy Efficiency
Other Vendors
?
?
?
?
?
?
$0
3 per year
Instant
1/3 small, 1/3 medium, 1/3 large
1,000+ apps
.09 grams CO2/trx
The False Cloud:
is NOT efficient
is NOT democratic
is NOT economical
is NOT environmental
Beware the False Cloud
Recognition For Innovation In The Cloud
"This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from salesforce.com. To access the report, please go to www.salesforce.com."
The 100 Most Trustworthy Companies
Technology of The Year Top 100 Innovative Companies
VisionaryEnterprise Application Servers
LeaderSales Force Automation
Leader CRM Customer Service Contact Centers
Third Fastest Growing Hi-Tech Company 2009 #43 Best Places to Work One of 2010’s Most
Ethical Companies
Top 10 Entrepreneurs & Cool CompanyForrester Groundswell AwardBest Mobile Experience
Best Social Networking Solution
Editor’s Choice 2010Professional Edition
Enterprise Suite CRMMid-Market Suite CRMSmall Business Suite CRM
#4 Fastest Growing Company 2010
9,500 non-profitorganizations
$20 million+grants
225,000+ hourscommunity service1% time
equityproduct
ShareTheModel.org
Opportunities to Volunteer at Moscone
Package 280,000 meals for children
Create 1,200 totes for homeless children
Create 2,100 caregiver kits to be distributed in
Zambia
Construct and distribute 40 bikes to
needy youth
Visit the Salesforce Foundation booth in the Expo for schedules.
2000s Mobile Internet Computing
1960s Mainframe Computing
1970s Mini Computing
1990s Desktop Internet ComputingCloud 1
1980s Client/server Computing
Ten Year Computing Cycles10X more users with each cycle
Facebook Leads Industry in Ad Impressions
0%
12.5%
25.0%
Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Q3 10
sites
sites
sites
U.S. Share of Display Ad Impressions
Source: Comscore, November 2010
Fundamental Shift in Cloud Computing
Easy . Fast . Low Cost Cloud . Social . Mobile
Why isn’t all enterprise software like
Amazon.com?
2000 2010Why isn’t all enterprise
software like ?
Desktop
Location Unknown
Windows/Mac
Self-integrated
Click
Pull
Tabs
Amazon.com
Smartphone/Tablet
Location Aware
Cocoa/HTML 5
Marketplace
Touch
Push
Feeds
“The Facebook Imperative”: The World Has Changed
2000 2010
Forc
e.co
m
Appforce Siteforce VMforce ISVforce 100% open
Welcome to Cloud
Brett QueenerEVP, Products
Salesforce.com is the Sales Cloud Leader
Market Leadership Product InnovationCustomer Success
LeaderMagic Quadrant Groundswell
Award
Market Leader Technology of the Year
Innovative Company
Customers Succeed with Sales Cloud 2
Jane MoranCIO Markets Division
Source: Salesforce.com Customer Relationship Survey conducted April 2010, by an independent third-party, MarketTools Inc., on 6,000+ randomly selected salesforce.com customers.
Average Improvements Reported by Customers
It drives ourbusiness.“ ”
Today, It’s Impossible To Stay On Top of Everything
Product Expert
Competitive Expert
Price List
Legal
Competitive Expert
Proposals
Contract
Services
Executive
Sales Ops
ContractsLeads
A/P
LotusNotes
Cloud 2 Shows Us a Better Way
Status UpdatesProfiles
FeedsGroups
Recommendations Bob IgerCEO, The Walt Disney CompanyFortune Brainstorm Tech 2009
I learned more about my daughters from their Facebook pages than I did from raising them.
“
”
Chatter Makes it Easy for Sales People to Keep Track of Everything
Connect with experts
Ask pricing questions
Find references
Join competitive groups
Share proposals and files
Collaborate on presentations
World’s Leading Sales Application
Accounts & Contacts
Email & Calendaring
Opportunities & Quotes
Clean Data
Real-time Forecasting
Marketing & Leads
Partners
Real-time Analytics
Workflow & Approval
Community-sourced Account and Contact
Data
1 Million+ Community Members
Up-to-date Business Contacts
Integrated with Salesforce
Real-time updates
23 Million
A Smarter Way to Prospect and Sell
Over 100 New Features in Sales Cloud 2
*Planned availability in Spring, 2011.
Global Search
Salesforce for Outlook
Jigsaw for Salesforce
Jigsaw Clean for CRM
Chatter Jigsaw Alerts
Quotes Template Editor
Real-time Report Builder
Drag-and-Drop Dashboards
Dashboard Chatter
Chatter Search
Chatter Filters
Chatter Recommendations
Chatter Topics
Chatter Email Manager
Chatter Analytics
Chatter Central
Chatter Desktop
Chatter Files
Activity Chatter
many more...
Sales Cloud 2 with Chatter
Chatter Profiles
Chatter Status Updates
Chatter Feeds
Chatter Groups
Chatter Mobile for iPhone & Blackberry
Cloud Scheduler
Global Search for iPhone
Drag-and-Drop Dashboards
Dynamic Dashboards
Table Summaries
Campaign Alerts
Enhanced Campaign History
One-Click Campaign Lookups
Campaign Member Details
many more...
Chatter Trending Topics Chatter @mentions Chatter “like” Chatter Direct File SharingChatter Email RepliesChatter Mobile for Android Chatter File Preview in Desktop Chatter recommended private groups & recordsChatter photos on Dashboard ChartsChatter Dashboard AlertsInline Chart Metric EditingChart Drill-to-DetailChart ValidationVisual Process ManagerSalesforce for Outlook Any Record Association & AttachmentsAttachments on ActivitiesJigsaw for Salesforce Sandboxmany more...
Enrique SalemPresident and CEO
Chatter: Our Most Successful Product Release Ever
February March April May June July August September October November
>60,000 Active Networks
Num
ber o
f Com
pani
es
Michael DellCEO
We love Chatter.“ ”
100,000+ Chatter Users
6,000+ Chatter Users
5,000+ Chatter Users
5,000+ Chatter Users
5,000+ Chatter Users
5,000+ Chatter Users
Chatter: 2010 Product of the Year
How do I get my entire company on Chatter ?
Sales . Marketing . Service
Introducing Chatter Free: Your Entire Company on Chatter
Chatter Free
Sales . Marketing . Service . Finance . HR . Operations . IT . Services . Alliances . Legal . Professional Services . Engineering . Facilities
Profiles Groups Files Status Updates & Feeds
Chatter Free: Get Started Now!
learn more: salesforce.com/chatter
Visit us in the ExpoProvision all Your UsersSend Chatter Invitations
+ Connect with coworkers!Invite People to Chatter
Setup | Manage Users | Add or Edit
How do I get Chatter on my mobile device?
Get Chatter Mobile Now at Dreamforce
iPad
iPhone
Native iPhone, iPad and Blackberry app available now. Android Chatter App generally available early 2011.
How can everyone get Chatter ?
Coming February 2011:
Free Mobile Viral
Chatter.com planned availability in February 2011.
Chatter for Everyone
Chatter Plus
$15 /user/month
Includes Chatter Free, PLUS:
Accounts & Contacts1
Force.com2
Dashboards/Reports
Workflow
Tasks & Activities
Sharing & Security Model
1 Accounts and Contacts are read-only2 Force.com includes: 10 custom objects & 1 custom app
Includes all Chatter features
Profiles
Status Updates
Feeds
Groups
File Sharing
Directory
Chatter Desktop
Private and Secure
Chatter FreeFor colleagues of
Salesforce customers
Chatter Mobile
Free
Profiles
Status Updates
Groups
Feeds
Share Photos
View Files & Presentations
Profiles
Status Updates
Feeds
Groups
File Sharing
Directory
Chatter Desktop
Private and Secure
chatter.com
Free for anyone
Coming
Soon
John MilesVice President, Business Information Organization
Alex DayonEVP, CRM Applications
Market LeadershipProduct Innovation
Customer Success
Salesforce Leads the Market with Service Cloud 2
13,000+ Customers
Leader
Magic Quadrant for Customer Service Call
CentersLeader
Forrester Wave: CRM Suites: Customer Service Solutions
Top Knowledge Management Vendor
Market Leader Enterprise CRM
Enterprise Suite LeaderFinalist
Best Social Networking
Customers Succeeding in the Service Cloud
John BivonaCustomer Relations Manager
Source: Salesforce.com Customer Relationship Survey conducted April 2010, by an independent third-party, MarketTools Inc., on 6,000+ randomly selected salesforce.com customers.
Average Improvements Reported by Customers
We’re delivering amazing service - everywhere.“
”
Today’s Contact Centers Can’t Connect with Customers
But customers are here:You invested here:
Contact Center
Connect to Customers Everywhere
Search
Instant Message
Partners
Customer Portal
Call Center
Social
Community
Contracts & Entitlements
Call Scripting
Now, Agents Can Collaborate Across Departments to Resolve Cases Faster
Product
Product
Sales
Service
Billing
Service
Sales
Product
Billing
Over 50 New Features in Service Cloud 2
*Planned availability in Spring, 2011.
Service Cloud 2 with ChatterPromote Answers to ArticlesPromote Answers to CasesAnswers for Force.com SitesAnswers Auto-subscribeAuto-Suggest ArticlesChatter for Salesforce AnswersSalesforce Answers Email AlertsSalesforce Answers WorkflowCross-Channel Article PreviewCase Article Custom Report TypesEmail Knowledge ArticlesComputer Telephony Integration 2.0Screen pop browser optionsScreen pop search pageScreen pop to Visualforce pageDrag-n-Drop Service DashboardsDynamic Service DashboardsCloud SchedulerEmail Article AssignmentAgent Article Contribution on
Case closure
Service Cloud ConsoleConsole Highlights PanelChatter KnowledgeDynamic MilestonesArticle Display CustomizationMultiple Tab Account ViewingInteraction LogPrompt-to-Save TabsConsole Integration ToolkitCase Article APIPublic Article on VisualforceReal-time Report BuilderWeekly Export for KnowledgeChatter RecommendationsDashboard ChatterChatter SearchChatter TopicsChatter Email ManagerChatter AnalyticsChatter CentralChatter DesktopChatter FilesActivity ChatterChatter Filters
Suggested KnowledgeMultilingual KnowledgeLive Web ChatLive Web Chat Intelligence RulesCo-BrowseProactive chatWeb site visitor monitoringDynamic Web Chat InvitationVelocity MessagingSneak PeekKnowledge Support QueuesMultilingual Knowledge ReportsArticle NumbersExpanded CTI SupportValidation Rules for Case MilestonesMulti-language Knowledge SearchKnowledge Translation EditorCustomizable Article URLsKnowledge Translation Import/ExportMulti-language Knowledge VisualForceMulti-language Translation Workflow
Product Demonstration
Sonia SullivanSenior Director, IT
help@dreamforce.comEmail
dreamforce.com/helpIM
1-855-DF10HELPPhone
@dreamforceSocial
facebook.com/dreamforceCommunity
#help dreamforce.comPortal
Come by and enter to win a call center makeover
Get Help from the Community at dreamforce.com
14,000+ Community Members
740+ Groups
Collaborate with Chatter
Build Your Agenda
Market Leadership Product Innovation
The Leading Cloud Platform for Building Cloud 2 Apps
"This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from salesforce.com. To access the report, please go to www.salesforce.com."
VisionaryEnterprise Application Servers
Customer Success
Best On-demand Platform
Best On-demand Platform
Best On-demand Platform
Innovation Award
Traditional Platforms Are Too Expensive, Complicated & Slow
Too Expensive Too Complicated Too Slow
Install and Integrate Stack
Configure Software
Write and Test Lots of Code
Deploy and Load Test
Monitor and Tune
Patch and Regression Test
1
2
3
4
5
6
5
Traditional Platforms Make It Impossible for IT to Catch Up
Days Weeks Months
Build App
Deploy Infrastructure
Make App Mobile
and Social
Complete App
Your Cloud 2
Apps
???
Force.com: the Cloud 2 Platform
Fast to Build Cloud 2 Built-inComplete OpenNo Hardware or Software
Force.com is the Fastest, Easiest Way to Build Apps
Companies were able to reduce their three year TCO by 54%, saving $560,000 per app.
“
”
IDC Research Force.com ROI Study, 2009
*IDC Report: “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”, September, 2009. Applies to development of custom applications on Force.com. Study sponsored by salesforce.com.
All 185,000+ Force.com Apps are Cloud 2 Apps
Bid Management AppHealth Care Management Alarm Management
Over 50 New Features in Force.com
*Planned availability in Spring, 2011.
Force.com Chatter Platform
Push Patch Updates
Packaged Website Access
Knowledge API
Force.com IDE for Summer ‘10
My Domain
Dependent Picklists for Pages
Bulk API Management
Sites Administrator Preview
Sites URL Mask
Sites Single Sign-on
Sites Cookie Support
Dependent Lookups
Rich-text Fields
many more...
Chatter Packages
Chatter Components for Pages
Cloud User Interface
Global Search
Language Translation for Force.com
Arabic & British English Support
Record Types for Pages
View State Inspector
System Log Console
Sites Customizable “My Profile” Page
Sites Self-Registration
Sites URL Redirects
Salesforce Single Sign-on
Security Sharing Sets
Parallel Processing for Sharing Rules
Platform Languages
many more...
Files Search API Chatter TriggersBulk API Query/RetrieveCriteria-based SharingApex Sharing ReasonsClient Application Single Sign-onEncryption ManagementMulti-org Session ExchangeEnhanced Rich-text FieldsTranslation Workbench Import/ExportManaged Package Custom LabelsAdditional Platform LanguagesTrialforce Email BrandingConfiguration Access for ISVsInline Editing for PagesDynamic Layouts for PagesJavaScript CallsSystem Log Console Performance TimelineGovernor Limits ReductionRest API (pilot)Field Sets (pilot)
Forc
e.co
m
Appforce Siteforce VMforce ISVforce 100% open
Steve FisherEVP, Technology
Databases Moving to the Cloud10x the number of devices connected
1960s-1970sMainframe Databases
1980sClient/Server Databases
TodayCloud Databases
The Shift to Cloud Databases Required a New Idea: Multi-tenancy
Traditional Databases Cloud Databases
Multi-tenant
Internet Scale
Automated Upgrades
Automatic Tuning & Backups
App Developer-centric
Web Services
Built-in Security
Single Tenant
Enterprise Scale
Manual Upgrades
Manual Tuning & Backups
DBA-centric
ODBC/SQL
You Build Security
We Built the World’s Most Scalable Enterprise Cloud Database
0B
13B
25B
Q3FY09 Q1FY10 Q3FY10 Q1FY11 Q3FY11
250
300
350
Feb-10Apr-10 Jun-10 Aug-10Oct-10
Average Response Time
Tim
e (m
s)
12BCustomObjects
4BActivities
0B
10B
20B
FY09Q4 FY10Q1 FY10Q2 FY10Q3 FY10Q4 FY11Q1 FY11Q2 FY11Q3
12BCustomTables
Total Database Records100% YOY Growth
Total Database Transactions
50% YOY Growth
Now, We’ve Extended Our Database to Cloud 2
ProfilesFollowing ModelFeedsStatus UpdatesGroupsFilesData
Cloud 1 Database
Multi-tenant
Internet Scale
Automated Upgrades
Automatic Tuning & Backups
App Developer-centric
Web Services
Built-in Security
Social Data Model Mobile / REST APIs
any developer,
any language,
any platform,
any device?
What if we could make our Cloud 2 database available for
open for any language, platform, and device
trusted by 80,000+ companies
cloud 2 database for social & mobile apps
Introducing the First Enterprise Database Built for Cloud 2
Only Enterprise Database Built for the Cloud
Relational data Full text search
User managementRow-level security
Triggers & stored proceduresAuthentication
APIs
Enterprise Database
No hardwareNo software
ElasticAuto-upgrades Auto-back ups
Auto-disaster recovery
Power of Cloud Computing
Open for Any Developer on Any Platform
Any PlatformAny Language Any Device
iPadiPhone
World’s Most Trusted and Secure Database
Security Certification
ISO 27001
SAS 70 Type II
SysTrust certified
Secure Access
User Security
Role-based Security
Sharing Rules
Row-level Data Access
Secure Infrastructure
SSL
Single-sign on
Anti-phishing
Identity confirmation
Trusted
87,000+ Customers
Product Demonstration
Planned General Availability in 2011
Free to try: first 1,000,000 records and 50,000 transactions per month
$10 per month per 100,000 records
$10 per month per 150,000 transactions per month
Enterprise Services$10 per user per month
Identity & AuthenticationRow-level Security
Forc
e.co
m
Appforce Siteforce VMforce ISVforce 100% open
Welcome to Cloud
Forc
e.co
m
Appforce Siteforce VMforce ISVforce 100% open
Welcome to Cloud
? ?
Tonight’s Performances
Stevie Wonder will.i.am
Tomorrow’s Special Guests
President Bill Clinton
General Colin Powell
Neil Young will.i.am
Thank you.Marc Benioff
dreamforce.com
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