dreamforce '13 developer keynote
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Welcome to the Internet of Customers
BUILD NEXT GENERATION APPS
Adam SeligmanVP, Developer Marketing@adamse aseligman@salesforce.com
Friday, December 6, 13
Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other !nancial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible "uctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the !nancial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent !scal quarter. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Important Additional Information The information in this presentation is neither an offer to purchase nor a solicitation of an offer to sell any securities – when the tender offer is launched ExactTarget, Inc. stockholders should read the tender offer statement because it contains important information. Investors can get the tender offer statement and other !led documents for free at www.sec.gov. The tender offer statement, including a letter of transmittal and other documents, will also be made available for free by the information agent for the tender offer.
Friday, December 6, 13
Got Code?
bit.ly/code-here
we do!
Friday, December 6, 13
Got Code?
bit.ly/code-here
we do!
Friday, December 6, 13
#devzoneFriday, December 6, 13
#devzoneFriday, December 6, 13
800,000developers
Friday, December 6, 13
1.4 million!developers
Friday, December 6, 13
training hours delivered
Friday, December 6, 13
training hours delivered65,000+
Friday, December 6, 13
Learn the Amazing Salesforce1 Platform Now!
Free Online Tutorials
http://udacity.com/salesforceFriday, December 6, 13
Learn the Amazing Salesforce1 Platform Now!
Free Online TutorialsNo prior development experience required
http://udacity.com/salesforceFriday, December 6, 13
Salesforce is a Platform Company. Period.-Alex Williams, TechCrunch
Friday, December 6, 13
Salesforce is a Platform Company. Period.-Alex Williams, TechCrunch
500MAPI Calls Per Day
6BLines of Apex
Code
4M+Apps Built on the Platform
72BRecords Stored
Friday, December 6, 13
video (momentum)
Friday, December 6, 13
Once in a Generation Platform Shift
uber square
From Consumer
to Customer
TransactionFrom
ExperienceTo
RecordsFrom
EngagementTo
DataFrom
ConversationsTo
1-to-ManyFrom
1-to-1To
ConsumerFrom
CustomerTo
Friday, December 6, 13
Adam BosworthEVP, Salesforce.com
@adambosworth
Friday, December 6, 13
A New Customer Platform for the Future
Friday, December 6, 13
Your Customers
Cloud . Social . Mobile . Connected
Sales Cloud Service Cloud ExactTargetMarketing Cloud AppExchange
Salesforce1 Platform APIs
Salesforce1 App
Salesforce1 Platform Services
Force.com Heroku1 ExactTarget Fuel
A New Customer Platform for the Future
Friday, December 6, 13
Core Services
ChatterMulti-
language
Translation Workbench
Email ServicesAnalytics
CloudDatabase
ScheemaBuilder Search
Visualforce1
MonitoringMulti-tenant Infrastructure
Apex
Data-levelSecurity
Work!ows
APIs
Mobile Services
Social APIs
Analytics APIs
Bulk APIsRest APIs Metadata APIs
Soap APIs
Private AppExchange
Custom Actions
Identity Mobile Noti"cations
Tooling APIs
Developer Mobile Packs
Mobile SDK Of!ine Support
Streaming APIs
Geolocation
ET 1:1 ET Fuel
Heroku1
Heroku Add-Ons
Sharing Model
ET API
Salesforce1: 10x More API Functionality and Services
Friday, December 6, 13
Core Services
ChatterMulti-
language
Translation Workbench
Email ServicesAnalytics
CloudDatabase
ScheemaBuilder Search
Visualforce1
MonitoringMulti-tenant Infrastructure
Apex
Data-levelSecurity
Work!ows
APIs
Mobile Services
Social APIs
Analytics APIs
Bulk APIsRest APIs Metadata APIs
Soap APIs
Private AppExchange
Custom Actions
Identity Mobile Noti"cations
Tooling APIs
Developer Mobile Packs
Mobile SDK Of!ine Support
Streaming APIs
Geolocation
ET 1:1 ET Fuel
Heroku1
Heroku Add-Ons
Sharing Model
ET API
Salesforce1: 10x More API Functionality and Services
Friday, December 6, 13
WEL CO ME TO THE INTERNET OF CUSTOMERS
Connect with your customers in a whole new way
Friday, December 6, 13
Jesper JoergensenSr. Director, Product Management
@jesperfj
Friday, December 6, 13
Next Gen Apps: From Transactions to Experiences
Friday, December 6, 13
Next Gen Apps: From Transactions to Experiences
Friday, December 6, 13
Heroku1: Build Connected Customer Apps
Deploy, run, and scale your app, or devices, incredibly fast
Seamlessly share customer data between Salesforce and your Heroku app
Connect With Your Customers
Instant On-Demand Scale
Deliver Killer Developer ExperienceUse the latest tools, and supported open source API client libraries
Friday, December 6, 13
Heroku1: Build Connected Customer Apps
Deploy, run, and scale your app, or devices, incredibly fast
Seamlessly share customer data between Salesforce and your Heroku app
Connect With Your Customers
Instant On-Demand Scale
Deliver Killer Developer ExperienceUse the latest tools, and supported open source API client libraries
Friday, December 6, 13
Force.com CLI: Ridiculously Productive!
Friday, December 6, 13
Force.com CLI: Ridiculously Productive!
$> force CLI
Friday, December 6, 13
demo 1
Friday, December 6, 13
github.com/heroku/force
Friday, December 6, 13
github.com/kevinohara80/nforcegithub.com/ejholmes/restforce
@vesirin @kevino80
Complex SOQL queriesStreaming APIsBlob data types
Dependent picklistsForce.com CanvasGZIP compression
Simple APIIntelligent sObjects
Helper OAuth methodsStreaming API
Multi-user designExpress middleware
Open Source API Client Libraries for Ruby & Node.jsCommunity Grown. Salesforce Supported.
Friday, December 6, 13
Sync Customer Data with Heroku Connect
Create Salesforce reports from customer app data
Code against Postgres. Sync to Salesforce.
Develop apps, not plumbing
Friday, December 6, 13
demo 2
Friday, December 6, 13
github.com/heroku-examples/df13-demo
Friday, December 6, 13
HTML5 & JavaScript Mobile Apps
Mobile Packs for
JavaScript SDK
Mobile Packs for
Visualforce & Heroku
for mobile dev anywhere
tools and languages
bit.ly/mobilePacks
Friday, December 6, 13
Enterprise Native Mobile Apps with Mobile SDK 2.1
Support for iOS7 & Android 4.4
SmartSync for online/of"ine
bit.ly/mobileSDK21
Securely access Salesforce1 APIs with Native Wrappers
Friday, December 6, 13
Andrew WaiteVP, Product Management
@mtbclimber
Friday, December 6, 13
Dif"cult to Build Custom Mobile Apps
60%
40%
20%
Perc
ent o
f Res
pond
ents
2013 Study of1,300 Global Executives“The State of the Customer-Led Economy”
Friday, December 6, 13
0%
54%54%
26%
Dif"cult to Build Custom Mobile Apps
Mobile Apps Are Critical
Mobile Apps Deployed
60%
40%
20%
App Gap
Perc
ent o
f Res
pond
ents
2013 Study of1,300 Global Executives“The State of the Customer-Led Economy”
Less than
1/2have deployed
apps
Complexity of Form Factors
Limited Number of Developers
Multiple Operating Systems
Multiple Platforms
Friday, December 6, 13
Salesforce1 For Next Generation Mobile Apps
Stay Up to Date with Noti!cations & FeedsUsers
Distribute, & Manage Apps and IdentityAdministrators
Embed Apps to Extend Business ProcessesISVs
Use Visualforce, HTML5, CSS, & JavaScript to Customize UI
Developers
Stay Up to Date with Noti!cations & FeedsCustomers
Friday, December 6, 13
Personalize Salesforce1 Via Left Menu
Specify order and pin favorites
Control visibility with pro"les & permsets
Personalize with recent items
Add apps
Friday, December 6, 13
Extend Salesforce1 with Quick Actions
Declarative & programatic actions
Universal noti"cations
Custom apps with HTML5, JavaScript,
Visualforce, and Force.com Canvas
Global and contextual actions
Friday, December 6, 13
Develop Salesforce1 Mobile Apps Incredibly Fast!
FlexiPages for instant access to relevant information
Mobile Cards for rich inline HTML5 & Visualforce segments
Develop in JavaScript with sforce.one object
Mobile-ready compact & custom layouts
Friday, December 6, 13
demo 3
Friday, December 6, 13
github.com/developerforce/df13-devkeynote-s1
Friday, December 6, 13
The Internet of Customers. Built by Developers.
uber
From Consumer
to Customer
TransactionFrom
ExperienceTo
RecordsFrom
EngagementTo
DataFrom
ConversationsTo
1-to-ManyFrom
1-to-1To
ConsumerFrom
CustomerTo
Friday, December 6, 13
The Internet of Customers. Built by Developers.
uber
From Consumer
to Customer
= Apps & APIs
Friday, December 6, 13
developer.salesforce.com
Friday, December 6, 13
Friday, December 6, 13
Thank You
Friday, December 6, 13
Friday, December 6, 13
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