state of the developer nation: developer economics q3 2013 (mobicamp keynote)
DESCRIPTION
State of the Developer Nation: app economy platforms, revenues, tools, developer sentiment and motivations. At MobiCamp Switzerland keynote, Andreas Constantinou shared VisionMobile's latest findings from its Developer Economics research and the largest ever mobile dev survey of 6,000+ developers. The presentation analyses developer sentiment around platforms, revenues and revenue models, platform prioritisation, iOS vs Android vs HTML5 shoot-out, app economy revenue breakdown, and a unique peek into the Hierarchy of Developer Motivations.TRANSCRIPT
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DEVELOPER ECONOMICS Q3 2013: THE STATE OF THE DEVELOPER NATION
Mobicamp 2013
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ARE YOU TWEETING THIS? SAY HELLO TO @ANDREASCON
FROM @VISIONMOBILE
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VisionMobile | THE LEADING APP economy analysts Developer Economics The biggest, most global mobile developer research platform
Mobile Business Models Mobile business models and strategy for managing disruption and reinventing your business
Market Sonar Uncover hidden trends of app demand for platform owners and app makers
Tier-1 clients trusted by the top brand names in mobile
Digital ecosystem experts Thought leaders in the economics of ecosystems and telecoms in the software era
Media coverage Global media reach
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6,000+ Mobile app developers
Biggest APP developer research to date
www.DeveloperEconomics.com
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The OS wars are over Android and iOS are the vast majority of smartphones sold and platforms used
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What’s wrong with this picture? Who will win, HTML5 or native?
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The new frontier for HTML5 mobile is beyond the browser
Source: Visionmobile, Developer Economics 2013 Q3 | Survey conducted in April – May 2013 | n = 2275
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Performance Reach API depth
Mobile browser
Web wrapper (hybrid app)
Web-to-native converter
Native JavaScript API
beyond the browser, HTML5 can achieve a better balance
13 Source: VisionMobile
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BEYOND THE BROWSER, HTML5 mobile can “reach” more apps % of apps in Google Play US store that can be implemented with each HTML5 route to market, that utilise APIs available through that HTML5 route to market alone.
% of Android apps in Google Play US store
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Number of adopting browsers ◦�Audio Settings
◦�Battery
◦�Bluetooth
◦�Calendar
0 1 2 3 4 5 6 7
◦�Camera
◦�Compass
◦�Contacts
◦�Filesystem
◦�Geolocation
◦�Microphone
◦�Motion
◦�Network
◦�NFC
◦�Notifications
◦�SMS
◦�Telephony
◦�WiFi
◦�Vibration
ED
WD
CR
PR
◦�Power management
Stan
dard
izat
ion
Stat
us
None
LCWD
! ED: Early Draft ! WD: Working Draft
! LCWD: Last Candidate Working Draft
! CR: Candidate Release ! PR: Production Release
MOBILE Browser EVOLUTION STILL HAMPERS HTML5 APPS
15 Source: VisionMobile
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Tools
Marketing
APIs
Performance
Education
What stops developers from using HTML5?
Source: Developer Economics Q3 2013 16
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HTML5 mobile: Myth vs reality
Myth Reality
Performance is slow
• It is not about performance, it is about tools and the ability to measure performance and improve.
• Technology gets better (asm.js), but browser vendors choose to ignore it. Better performance depends on browser politics.
Lack of APIs
• 37% of Android apps could be implemented using HTML5 via the Mobile browser, 49% via Phonegap, 63% via Appcelerator and 98% via Firefox OS.
• The APIs that would make the biggest difference in app addressable market are not even on the browser roadmap.
Ease of development • Instrumentation tools, especially debugging and memory profiling
are sorely missing.
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THE FUTURE OF HTML5 is beyond the browser
Source: Visionmobile, Developer Economics 2013 Q3 | Survey conducted in April – May 2013 | n = 2275
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Is Android catching up with iOS? On average, the gap is closing
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THE GLOBAL APP ECONOMY 2013
Copyright VisionMobile 2013
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THE GLOBAL APP ECONOMY 2013
Copyright VisionMobile 2013
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JOBS IN THE EU28 APP ECONOMY
Copyright VisionMobile 2013
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The app trade routes And why most developers are missing out
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Beneath the app economy The SDK economy as the supporting infrastructure
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1,000:1 apps:tools
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The future of developers
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Developers at the centre of attention
competing platforms
Developer mindshare leaders
telco API
telecom overlays 100s of dev tools makers
chipset makers
handset makers
35 Copyright VisionMobile 2013
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WHO ARE DEVELOPERS?
Copyright VisionMobile 2013
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WHAT DRIVES DEVELOPERS?
Copyright VisionMobile 2013
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THE FUTURE OF DEVELOPERS IS BEYOND THE APP ECONOMY
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INNOVATORS 2009
INVESTORS 2011
EXPERIMENTERS 2012
RESELLERS 2013
BIZ MODEL EXTENDERS 2014
Copyright VisionMobile 2013
Page 39 Copyright VisionMobile 2013
Want More? Get IT Now!
Developer Economics .com
Page 40 Copyright VisionMobile 2011
Knowledge. Passion. Innovation.
Now let’s talk!
@andreascon [email protected]
Updated: 12 November 2010
Thanks for listening..