dr phil's paper on social media at prcan seminar

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MEDIA & ON LINE PR

An Overview, Stats and figures on Social Media

By Dr Phil Osagie, Global Strategist, JSP

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Definition

Interactive Dialogue

Users generated content

Social communications

Transformational

Consumer Generated

vs Traditional Media

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Power to the People!

“It is democratizing communities. It is shifting the power away from the editors and publishers and the establishment. Now it is people who are in control”

It is a shift from monologue to a dialogue

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Major Social Media Platforms

WikisBlogsPodcastsMicro blogging-

Twitter etcContent

communities- YouTube etc

Picture sharingSocial networking

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Social Networks

Facebook

My Space

Google+

Bebo

LinkedIn

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Stats Facebook 750 million users- 1 in 9 people on

earth People spend 700 billion minutes per month

on Facebook 20 billion Facebook applications installed

daily YouTube generated 92 billion page views per

month and 5 billion video streams per month

Wikipedia hosts 17 million articles 300 images uploaded on Flickr every minute Flickr hosts 5 billion images

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Stats2/3 of the global internet population

visit social networks5.3 billion mobile subscribers6.1Trillion SMS messages sent in 201011 billion applications downloadedBy 2013 mobile will overtake the pc in

mainstream web access200million Tweet users & 140m tweets

a day40 billion tweets

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More…Twitter handles 1.6 billion queries per

dayTwitter adds 500,000 users dailyGoogle+ has 25 million usersGoogle+ fastest social network to

reach 10million users in 16 days1 billion searches a dayGoogle maps guided 12 billion miles in

201080% of companies use social media for

recruitments9

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Overview7 billion people are in the

worldMore than 1billion people

use social networks50% social network are

connected to brands36% posted content in

social network is about brands

15% of social media users are more inclined to buy from brands that advertise on social media

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More…

100 million LinkedIn members. 18m in groups.

1 million new members every week.

2 billion searches annually.3 billion photos archived in

flickr.com.300 million job related searches

every month.

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Key Success FactorsCredibility

Consistency

Responsibility

Engagement

Great content

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SUCCESS FACTORS… Define your strategy(think

conversations not campaigns) Don’t assume social media is the

only answer Listen Engage Converse – sharing, asking,

advising , raving etc Measure

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FACILITATOR’S INFO Dr Phil Osagie

Public Relations Strategist

Communications Specialist on Emerging Markets & Africa

Global Strategist, JSP Communications & JSP Canada

President PRCAN & Faculty at Pan African Univ. (LBS)

Email: drphilosagie@live.com

Cells: +2348035651565, +14167296945

Web: www.jspcorporate.com, www.jspcanada.com

LinkedIn: http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top

Blog: http://pr1advertising.wordpress.com

http://drphilosagie.posterous.com/

Facebook: www.facebook.com/drphilosagie

Twitter: https://twitter.com/#!/drphilosagie

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