dont make me think
Post on 20-Jun-2015
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The client doesn’t hire us to get smart.
So don’t make the client think.
Give the client something obviousto act upon.
but how….
Community A
Community B
Community C
Community D
Sewer Alignment A: budget?
Not ObviousBenefit?
Benefit?
Benefit?
Benefit?
Community C$0.5M
Community A$1M
Community B$0.3M
Community D$0.2M
Sewer Alignment A: $2M
Obvious
Cost ($)
No. of People Served
Community D
Community B
Community C
Community A
That is a good starting point for discussion.
The obvious is not so obvious to generate.
We picked a few from hundreds of trials.
We made ourselves think really hard. So the clients don’t.
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