The client doesn’t hire us to get smart.

So don’t make the client think.

Give the client something obviousto act upon.

but how….

Community A

Community B

Community C

Community D

Sewer Alignment A: budget?

Not ObviousBenefit?

Benefit?

Benefit?

Benefit?

Community C$0.5M

Community A$1M

Community B$0.3M

Community D$0.2M

Sewer Alignment A: $2M

Obvious

Cost ($)

No. of People Served

Community D

Community B

Community C

Community A

That is a good starting point for discussion.

The obvious is not so obvious to generate.

We picked a few from hundreds of trials.

We made ourselves think really hard. So the clients don’t.