does shopper media really work? we asked 2,000 customers to find out

Does Shopper Media Really Work?Your customers seem to think so.

Confidential and Proprietary. © 2013 Bazaarvoice, Inc.

About This Study

Confidential and Proprietary. © 2013 Bazaarvoice, Inc.

FOCUS

Does shopper media – ads in the digital purchase path – really work?

We worked with Wakefield Research to test the relevance & effectiveness of brand ads on related retail sites versus those on news sites.

METHODOLOGY

Wakefield Research surveyed 2,000 adults ages 18+ in September 2013.

The results of the monadic survey yield a 95% confidence level,and are accurate +/- 3.1%.

mediainfo@bazaarvoice.com

www.bazaarvoice.com/media

Shoppers want to hear from brands

while shopping.

CONSUMERS ARE

AS WELL AS

more likely to interact with an ad on a site.

more likely to purchase a product based on an ad

seen on a retail site.

20% 21%

Confidential and Proprietary. © 2013 Bazaarvoice, Inc.

Confidential and Proprietary. © 2013 Bazaarvoice, Inc.

“With consumers increasingly doing pre-purchase researchonline and with mobile devices, it’s critical for advertisers to be present at key points of research and transaction.”

-- JON ANSELMO, EVP, MANAGING DIRECTORDIGITAL INNOVATION, MEDIAVEST

Confidential and Proprietary. © 2013 Bazaarvoice, Inc.

Ads are more relevant to shoppers on related retail sites than on news sites across most verticals.

Confidential and Proprietary. © 2013 Bazaarvoice, Inc.

Confidential and Proprietary. © 2013 Bazaarvoice, Inc.

Confidential and Proprietary. © 2013 Bazaarvoice, Inc.

Consumers are 21% more likely to purchase

based on an ad seen on a retail site.

Confidential and Proprietary. © 2013 Bazaarvoice, Inc.

Shopper media gives marketers a greater opportunity to sway an active shopper during the decision journey.

Confidential and Proprietary. © 2013 Bazaarvoice, Inc.

Take action.

Confidential and Proprietary. © 2013 Bazaarvoice, Inc.

ADVERTISERS

Place your ads where shoppersare most inclined to research,click, and buy: On retail sites.

Contact Bazaarvoice Media to learn how to gain access to thelargest network of retail sites.

PUBLISHERS

Monetize your retail site trafficby hosting brand ads.

Contact Bazaarvoice Media to learn how to turn 100% ofyour retail site traffic intoadditional revenue.

mediainfo@bazaarvoice.com

www.bazaarvoice.com/media