does digital media advertising make $en$e?

DOES DIGITAL MEDIA

ADVERTISING

MAKE $EN$E?

Damian Davila Rojas

damiandavilarojas@gmail.com

http://www.idaconcpts.com

EVERYBODY IS DOING IT…

BUT PEOPLE ARE GETTING SKEPTICAL…

BUT THE GEEKS SAY IT CAN WORK DURING

HARD TIMES TOO!

HECK,

EVEN I’M MAKING MONEY!

CONSIDER THE WEB 2.0 BUSINESS MODEL

WHERE DOES THE D.M. ADS FIT IN?

THE CUSTOMER ACQUISITION STRATEGY:

How do you get the visitors?

IMAGINE FOR A SECOND, THAT YOU ARE

GOOGLE AND YOU WANT MORE PEOPLE

DOWNLOADING THE PHOTO-SOFTWARE

PICASA:

Myspace??

WHERE SHOULD PICASA ADVERTISE?

WHERE SHOULD PICASA ADVERTISE?

Shutterfly??

Does this makes $en$e?

SO….

Does digital media advertising make

$en$e?It DEPENDS!

Plan ahead. NO miracles here.

Do you have a well-planned customer

acquisition strategy?

Do you know who uses your service/product?

Are you looking for audience growth or

monetization?

A/B Testing!

THE OBJECTIVE:

Repeatable and scalable sales

model to essential clients with

these characteristics:

•Have a problem

•Know they have a problem

•Have been actively looking

for a solution

•Have put together a solution

out of piece parts

WHO USES YOUR SERVICE?

THANK YOU!

Questions?

http://www.idaconcpts.com

damiandavilarojas@gmail.com