do or die - clark kokich, razorfish chairman

Do or DieClark Kokich

• What I hear CEO’s saying:

“We seem to be trying all of these new technologies, and while some of it seems to be working, it doesn’t add up to anything that matters. I don’t need a bunch of $10-million ideas. I need a $1-billion idea.”

• What we want CEO’s to be saying:“We’ve used digital technologies to completely transform our relationship with our best customers. It’s given us a sustainable competitive advantage, and as a result, we’re increasing sales and profits.”

Our challenge for the past fifty years:

Change perceptions.

Our challenge today:

Change reality.

Three key challenges:

• Redefine the definition of a “big idea.”

• Reverse the process, from “Channel Up” to “Idea Down.”

• Master the art of collaboration.

Vail Case goes here

What Robert Katz and Vail got right:

• Reversed the process, from “Channel Up” to “Idea Down.”

•Mastered the art of collaboration.

Developed a business idea, not just another marketing idea.

Thank YouClark Kokich