do csr programs and helping really work

DO CSR PROGRAMS & HELPING REALLY WORK? BY ROBIN LOW

WHY DO WE HELP?• Religion?• Branding?• Good Intentions?• Guilt?

POPULAR FORM OF HELP: DONATIONSIndividuals and business like to help by donating money.Some donate a certain portion of profits while others a certain amount every regular interval.This is a minimal form of helping and one of the most common form.

NEPAL EARTHQUAKETwin Earthquakes 7.8 and 7.3 magnitudeAbout 9,000 people killed650,000 families displaced600,000 homes destroyed beyond repair

DONATIONSNepal received USD$4.1 billion from International Communities and World Bank.Guess what is progress at the 1 year anniversary?

REAL IMPACT IN NEPAL IN MAY 2016Some construction on infrastructure started.Some rebuilding on UNESCO sites.Number of homes rebuilt =

0

OTHER PROBLEMS• Political indecision (Nepal

Reconstruction Agency)• Unofficial Blockade on Indian border• PUSHING OF BLAME• WAITING FOR HELP

RESULTS • People died from exposure from

environment.• People displaced living in tents• Farmers living in tents on their

farms, reduced income and food.• Jobs lost (no Fuel)• Unequal distribution of support.

SINGAPORE HELPStudents from Singapore visited Nepal and distributed aid.Supported by Mega Churches, what can go wrong?

SINGAPORE HELPStudents decided not to leave Kathmandu, and just deliver aid in Kathmandu. They discovered bibles in blankets. (Common practice in Relief)They “helped” to remove it.

RESULTSWhat do you think when a majority Buddhist / Hindu country finds lots of bibles in their capital?

MANY PEOPLE WANT TO HELP, FEW KNOW HOWEveryone thinks helping is easy.Most do it out of convenience. Does anything think about the impact of their deeds?Some help out of pity, and they get angry when they see the recipients have a nice meal or buy something nice.

CURSE OF EXCLUSION OF LOCALS IN DISASTER RELIEF AND RECOVERY

CAN HAITIANS DRIVE?Haiti Earthquake 2010Food donation & delivery.Trucks of Aid to Port-au-Prince.5 year old saw the dominican driver and asked, “Can Hatians Drive?”

SCHOOL REBUILDINGSingaporean students decided to rebuild a school that collapsed in Kathmandu.Raised funds, bought materials and talked to a school to help rebuild the building.

IS CONSTRUCTION LOW SKILLED JOBDo you think you can rebuild a school structure with cement, cinder blocks, Metal bars and a zinc roof?Can you learn this from the Internet?

RESULTSGood intentions, not so good outcome.

CORPORATE SOCIAL RESPONSIBILITYDo CSR programs have ulterior motives?Financial Motives?Improve Image?Advertising?Counter the claims of pressure?Regulated and mandated by law?Part of Public Relations?Avoiding Regulations?

EXAMPLES OF CSRCSR department in a multimillion dollar company has a headcount of 2, some CSR people work in marketing department.CSR has created a language shift, a re-brand and a new caringCSR funding lobbies to avoid regulationCSR dialogue with NGOs behind closed doors to defend their imageCSR looks at bottom of the Pyramid as a new market, and plans to create products to meet market needs.

EXAMPLES OF CSRCSR of mining companies build hospital and schools in village to have access to open cast mining operations in the vicinityCSR donates 1% of profits to charities and use “recipients” as models for marketing campaignsCSR initiative forcing employees to pick up trash on the beach or clean an old folks home.Through CSR, companies are trying to appeal to ethical consumers but also to undermine the principle of ethical consumption.

CORPORATE CITIZEN FOR CORPORATE RIGHTSAre CSR programs corporate attempts to increase corporate dominance, rather than a defensive “image management”The term 'corporate citizen', used to describe corporations that are attempting to be socially responsible, creates a new image of the corporation as an entity which has rights, feelings, a legitimate voice in a democracy, and which behaves in a moral manner.

CORPORATE CITIZEN FOR CORPORATE RIGHTSTheir involvement is bought by their 'commitment' to CSR and 'sustainability', and gives them the opportunity to dominate the agenda and put across their view of how the world should be run.

GOVERNMENT INVOLVEMENTHow much of actual support from the government is done for political gains?Are some activities done just for show?

CORPORATE FUNDINGWhen funding of NGOs, civil groups come from only one source, and the source decides to exert pressure to play key roles. They can really shape discourse, good or bad, and sometimes, for specific gains.

Or is the Corporation funding just for one thing: “Access to emerging market”?

Is helping any help?

Not really…At least not in the way we are doing it…

Often when we help…We make life decisions for

those we are helping.

Often when we help…We fail to see the whole picture

and feel content to help.

Often when we help…We search the approach most efficient to

us not to those we are trying to help.

Often when we help…We destroy the very same environment

we are trying to help.

Often when we help…we displace local capacity.

Often when we help…we measure our success by the delivery

of help or completion of actions not actual impact.

WHAT HAPPENS WHEN DISASTER STRIKES IS AN UNFORTUNATE TWIST OF FATE.

WHAT HAPPENS AFTERWARDS IS OUR RESPONSIBILITY…

When disaster strikes…

Some people are given a burden:

The burden of enduring the disaster and the conditions that follow

When disaster strikes…

Some people are given a gift:

The gift of being sparedfrom disaster.

How can we not use our

gift to lift the burden of

others?

Disaster Response Lies…

• Only experts can help.

• You will be a burden in the field.

• We don’t need anything, we have all we need.

• Do not send clothes or food, send money.

We all can respond…

• And guarantee an efficient response…

• Donate Action, not money, not words…

• But how?

Disaster Response Basics:You can be useful in the field if…

• Bring your own supplies and food to the field.– Or buy them locally if possible.

• Engage the local stakeholders and work for them, with them.

• Are connected.

• Have independent mobility.

• Listen, learn, respect.

Relief 2.0 (what is it?)

• A focus on running the last mile in disaster relief

• through independent units of local stakeholders and foreign volunteers in the field

• supported by mobile technologies and social networks

• to fill the gaps created by bureaucracy and slow response from top-down hierarchies.

Relief 2.0 (how does it work?)

• Individuals and organizations report incidents, needs and requests from the field using their mobile phones and the Internet.

Relief 2.0 (how does it work?)

• These incidents are reviewed, verified, completed, enhanced and their information spread to others

by individuals and groups on social networks– Housewives, youngsters, volunteers, anyone.

until they are addressed, solved or matched with someone who takes care of it.

Relief 2.0 (the last mile)

• Small independent units then complete the cycle by actually addressing those issues and delivering the response required and supported by the social network.

When disaster strikes…The social infrastructure remains, people’s capacity is untouched…

What appears to be random or chaosis neither…

There is order, social structure…

There is people,like you and me, willing and able.

Who are the people who survive disaster?

Disasters create survivors,they don’t create refugees.

It is the conventional relief system what turns survivors into refugees.

Disasters do not destroy knowledge or capacity

Teachers are still teachers, doctors are still doctors, nurses are still nurses, carpenters are still carpenters…

DANGERS OF SOCIAL INTERVENTIONMaking life decisions for those we are helpingIs there “Over Helping?”

ARE YOU HELPING?Should you do nothing?Should you support status quo?

SO THEN WHATCAN WE DO?

Disaster recovery with dignity, inclusion, generation and distribution of wealthBusinesses working with businesses to get back on trackand jumpstarting the economy to serve people

Matching shops and businesses affected by disaster with same-trade businesses in non-affected areas and

enable collaboration to get businessesto re-open as soon as possible.

Relief 2.0 B2B

It’s not charity, it’s not donation.Both businesses reach a collaborative business agreement:

36 mth low interest loan, restore inventory, line of credit, etc.It’s a business deal that preserves their dignity.

Relief 2.0 B2B

Relief 2.0 Enterprise

We need to start working with disaster survivors and enable them as entrepreneurs before they are turned into refugees by conventional relief.

Matching Co-ops from Villages to Local Business Organizations.Buying van to transport injured to hospitals, and crops to market.

Repaying with agreed upon fair priced barter trade.Connecting farmers to markets directly.

Relief 2.0 B2V

“Philanthropy dollar” can only be used once, the “social dollar” can be used again and again.

-- Muhammad Yunus

ART IMPACT NEPALLeveraging on Arts for Disaster Recovery.• Sell art to raise funds to build art studio.• Teach earthquake survivors to make handicrafts.• Sell handicrafts to increase income for survivors.• Run international shows to find overseas market.• Create awareness for Nepal products• Build residential art studios to allow foreign artists

to come support survivors to learn and teach art.

SOLAR FORWARD

SOLAR FORWARDPay it forward model to bring solar panels to rural areas and earthquake survivors.Top income generators (people with second job) will be given solar kit with responsibilityLight allows them to be more productive and 4 more hours of light can allow more income.

SOLAR FORWARDSaving $1 a day, recipients can buy a solar kit for someone else in 2 months, enabling them to provide for others what was given to them.He and the new recipient of the solar kit can continue to save and buy more kits for the rest of the village.Eventually, whole village can have light.Empowering the victims to be change agents.

SOLAR FORWARDMonitor success, learn from village dynamics.Getting NGOs and Foundations to support, give guarantee for other villagers.They can pay via installments from regular banks, US$0.30 a day for 6 months at 10% interest.They can build up credit and be integrated into baking system.

SOCIAL INNOVATIONThe point is, everyone can contribute. Not just with money, not just doing little tasks with no real impact.We have innovative ideas, knowledge and skills which can solve complex problems. There are interesting projects near you or you can gather friends to work on something you care about.

There are so many new problems happening everyday. Complaining does not solve problems, protesting does not solve problems.There is only so much the government or NGOs can do. Being big and bureaucratic allows them to act fast and raise lots of funds, but they are slow to respond to changes.We need innovation and people to take actions and accountability.We all live on the sample planet.