–what should csr really look like? –is csr appropriate answer to today's challenges? pierre...
TRANSCRIPT
–What Should CSR Really Look Like?
–Is CSR appropriate answer to today's challenges?
Pierre Echard
Director, CSR Europe network of
National Partner Organisations
International Conference – “CSR in the EU - 10: expectations vs. reality”
Is CSR appropriate answer to today's challenges?
March 2000 – Lisbon Summit: European Heads of State appeal to business for greater social responsibility:
CSR is part of the EU strategy for 2010: “To make Europe “the most competitive and dynamic knowledge-based economy in the world, capable of sustainable economic growth with more and better jobs and greater social cohesion by 2010”
10 years CSR developments in Europe
EU
lead
ers
hip
Bu
sin
ess lead
ers
hip
20102000 2005
Lisbon Summit I
Lisbon Summit II
Creation CSR
Europe
1st European Business
Convention on CSR
Launch of European Marketplace & Roadmap for
competitive and sustainable enterprise
1st EU Communicatio
n 2002
EU Multi-stakeholder
Forum
European Business
Campaign on CSR
Business Roadmap
2nd EU Communicatio
n 2006
Delors Appeal
1995
European Alliance on CSR
EABIS-2003
The European Roadmap towards a sustainable and competitive enterprise: Reclaiming the CSR agenda
“The Commission explicitly recognised that voluntary business initiatives, in the form of corporate social responsibility [CSR] practices, can play a key role in contributing to sustainable development while enhancing Europe’s innovative potential and competitiveness…
The Commission therefore welcomes CSR Europe’s courage and engagement and looks forward to a fruitful partnership for the future.”
José Manuel Barroso President of the European Commission
4 March 2005
EU CSR Communication 2006: To make Europe a Pole of Excellence on CSR
EU Communication on CSR – 22 March 2006
• Strengthen partnerships with all stakeholders, and further promote the voluntary nature of CSR innovation and practice
• European Alliance on CSR: EU commits to ensure a more business-friendly environment in Europe if companies commit to CSR.
• Integrate the promotion of CSR into EU policy (Trade, Development, Research etc…)
Priority areas of the European agenda
1. Innovation & Entrepreneurship (+Help SMEs o flourish & grow*)
2. Skills/competence building/employability
3. Equal opportunities & diversity
4. Improving working condition also in coopereation with supply chain*
5. Health & safety**
6. Environmental protection
7. CSR in the mainstream of business (+ focus on the supply chain*)
8. Pro-active dialogue & engagement with all relevant stakeholders
9. Leadership & governance
10.Communication & transparency (+ making non-financial performancemore understandable and beter integrated with financial performance*)
11.B2B cooperation & alliances
12.Operate responsibly outside the EU borders*
* Highlighted specifically in the Alliance ** Only in Roadmap
What Should CSR Really Look Like?
“CSR is a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis.”
European Commission, Green Paper July 2001
CSR Europe Members
CSR Europe’s National Partners
Sharing European Practical SolutionsCSR Marketplace
Over 500 CSR case studies within key CSR areas:
What solutions do companies implement?
Access to Electricity
Hybrid Systems
Work Life Effectiveness Programme
Ethical Sourcing
Sustainable Procurement
Supplier Diversity
Preventing discrimination
Improved Health For Roma Women
What solutions do companies implement?
EMS Communication
The Danone Way
Business in deprived areas
The Safety Matrix
Fighting corruption - Transparency Intl.
Integrated Reporting
PCs for Schools
Thank You
For more information: [email protected]