dmex 27 05 09 social networking and social drama

Freelancers Guide to Social Networkingand Social Media Drama

DMEX, Manchester, May 27th 2009

2.0:

What I will cover:

• What are social networks & how do they work?• Different types of blogs and social networks• Success strategies for using social networks• Use of social media in drama & docs• DMEX collaborative drama project

“It’s all about the conversation”

Popular music is “Social Cement”

Adorno, 1941

“When we change how we communicate, we change society.”

Clay Shirky, ‘Here Comes Everybody”

How does social media marketing work?

SAVANTS

ENTHUSIASTS

CASUALS

LURKERS

Online Communities

Source: Pete Ashton, www.ash-10.com

“Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money” (gmarketing.com)

Social media is a new name for an old thing

Guerilla Marketing Today

Big brands are using social media as far-reaching, low-cost marketing tools

What’s the point of online communities?

Web 2.0

But aren’t all networks social?

“I want to connect with people who I have something in common with and learn from and with them about the world. Blogging, like other social platforms from the bonfire to the pub, enables that.”

- Pete Ashton www.ash10.com

Why are blogs important?• Technorati tracks over 70 million blogs • Over 120,000 blogs created every day• Over 1.4 million new blog posts every day• 22 of the 100 most popular websites are blogs• 51% of blog readers shop online• 200 million ex blogs create “dotsam” and “netsam”

1. Blog on Blogger or Wordpress

Wordpress: Created in BirminghamBlogger.com: - http://digitalmediaexchange.blogspot.com/ Business blog - 4IP

2. Vlog - video blog

Gordon Howe’s DMEX journey3. Flickr photo diary

Typepad: Inside a Black AppleClore Leadership Program

4. Twitter

http://www.twitter.com/susioneill

5. Blog on DMEX Ning group

Dmex Ning site

Flickr Creative Commons Images

Business Networking platformsLinkedInTwitterFacebookSpecialist networks DMEX Ning

Social networking success strategies:

• Gain profile (frequency strategy)• Share knowledge to be seen as an expert• Solve your problems/solve others problems• Informal talk to build trusted relationships• Small time-blocks for long-term investment

Social networking success strategies:

• Seed and share• Add value• Have fun• Value your time

Success stories:

Steve Lawson – Bass 2.0

Leanda Ryan

Pete Ashton

My recent social media activities:

My recent social media activities:

When social networking goes wrong:

the twitter v FedEx saga

User-generated content is a new, personalised broadcasting media existing with, not replacing, broadcast media.

LonelyGirl15

Transmedia:

“Mess is Lore”

Social Media Drama

KatalystHQ (Ashton Kutcher)

Meet The Joneses (Ford/ Baby Cow)

KateModern (Bebo)

Social Media Drama related forms:

• Alternative Reality Games (ARGs) e.g. Year Zero (Nine Inch Nails)

• Massive Multiplayer Games (MMOs) e.g. World of Warcraft

• Fan Fiction/Fan collaboration

DMEX Collaboration 2: The Mill - A social media soap opera

• Drama ‘played out’ using Facebook + other social tools

• About 5 young creatives based in Islington Mill, Salford

• Exec Producer: Carlton Reeve (Illumina)• Looking for 5 – 8 collaborators (min 2 writers)• Development: late June, July August• Event: 2 weeks in early September

More info on www.dmexnetwork.ning.com

Education for Leisure (DMEX project collaborative film)

A virtual collaboration using Movie Storm to create a machinima short film between 6 north-west TV and Film freelancers, May 2009

Thanks

Contact Me:

susi@thewhiteroomcec.com

Tel: 07981 222799

Twitter: susioneillSkype: susi.oneill

Blog: www.digitalconsultant.co.uk