divano

MID 2013/201422/11/13

Project Leaders: Nima Gazestani, Stefano Cardini

Project Advisor: Claudio Moderini

Technical Advisors: Emanuele Lomelle, Riccardo Mantelli

MID Göksu Karagüler, Hadar Geva, Julie Blitzer

MVBD Ray Yen, Arber Racaj, Yue Yuan

Introduction

In order to rebrand The Park Bar as distinct from the Hyatt brand, as well its other entertaining spaces "VUN" restaurant and "La Cupola Lobby" lounge, the new bar will have a cozy warm ambience inspired by the Italian home.

"Divano" is the Italian word for sofa, an essential part of any family's home.

"There is nothing more Italian than the family and the home."

General Concept

Upscale Italian

H O M E

V I S I B I L I T YPERSONAL

SERVICE Comfort

FRIENDLY

Vintage

transformable

SelectedQuality

Familiar

Framework

Making the barVISIBLE

Providing PERSONAL SERVICE for everyone

Presenting LOCAL IDENTITY

OPPORTUNITIES

How can we create a COZY, FAMILIAR atmosphere while staying elegant, sophisticated and luxurious?

Vintage transformable

Upscale Italian

H O M EFRIENDLYFamiliar

SelectedQuality

Creating a COMFORTABLE space

FRIENDLYFamiliar comfort

V I S I B I L I T Y

PERSONALSERVICE

Inspiration

ENTRANCE SOFA CAFE AMBIENCE BARTENDER

Digital animations Mechanical animation

Interaction Design

Supporting the hotel's reputation for award-winning service and the bar’s new brand as “Upscale Italian Home,” there are animated installations on the walls of Divano, personalized in real-time for bar clients. Each animated installation has different inputs: gesture recognition, pressure, proximity and audio.

Concept

Entrance

Entrance

HOW IT WORKS

Person enters

ARDUINO MAX/MSP

MAXUINO

Proximity Sensor

Digital animation

Sofa

Sofa

HOW IT WORKS

Aluminium foil

Aluminium foil

Sensor located in sofa's pillow

Foam

MAX/MSP MAX/MSP

Person sits Person gets up

ARDUINO

MAXUINO MAXUINO

Animation 1 - Play Animation 2 - Play

Cafe Ambience

Cafe Ambience

HOW IT WORKS

MAX/MSP

People talking... Sensor (microphone)

Sound meter

Video speed

Video direction

Digital animation

Bartender

Bartender

HOW IT WORKS

ARDUINO

MAX/MSP

MAXUINOGesture recognition

Location Map

VUNDIVANODIVANO

2

1

3

4

1 Entrance2 Sofa

3 Cafe Ambience4 Bartender

Value & Potential

Feature other parts of the service, such as gestures and actions inside the kitchen

Customized animations based on dishes or drinks the clients order

Use of facade to display activity inside the bar using animations powered by the volume of the crowd

Sponsorship & advertisement opportunities

Thank You