distill

Leaner, Meaner Design

@dhendee

Leaner, Meaner Design

@dhendee

carbonfive.com

carbonfive.com

carbonfive.com

“How should we build it?”

“What should we build?”

SFMOMA

SFMOMA

Asian Art Museum

Asian Art Museum

Hire some rad designers.

Hire some rad designers.

Hire some rad designers.

Cross-train.

Cross-train.

Cross-train.

Effective

Simple

Iterative

Collaborative

Lean UX

Agile Product Development

Top 3

Empathy interviewsOpportunity statement Provisional personasExperience mapSix-up sketchesPaper prototypesWireframe walkthroughStory writing & mappingCross-functional pairingThree on Thursdays

Empathy interviews

Six-up sketches

Three on Thursdays

Opportunity statement Provisional personasExperience map

Paper prototypesWireframe walkthroughStory writing & mappingCross-functional pairing

Empathy Interviews

d.school

Empathy Interviews

d.school

Talking to customers is great...

...unless you’re an introvert.

The FORD technique.

Lifehacker

FamilyOccupationRecreationDreams

Lifehacker

“When’s the last time you ____?”

d.school

“When’s the last time you visited a museum?”

Asian Art Museum

“When’s the last time you swiped your credit card?”

Square

“When’s the last time you talked to someone remote at least 10 minutes?”

Skype

How/Why Laddering

d.school

Do they have the problem?

How do they solve it now?

“Who should I talk to next?”

Needs & Insights

Externalize

Externalize

Six-up Sketches

LUXr

Structured Brainstorming

Six sketches...

...in six minutes.

...in six minutes

Group ownership of ideas.

Chown/CHōn/ v.

To change the ownership of a file [or idea].

@dhendee?

“How might we __________?”

d.school

“How might we use technology to reduce fraud?”

Square

“How might we extend our visitor experience?”

Asian Art Museum

“How might we facilitate valuable conversations?”

Skype

Show & Tell

Show & Tell

Dot-vote

d.school

Prototype

Prototype

Three on Thursdays

LUXr via Carbon Five

Guerrilla Usability Testing

Steve Krug, Don’t Make Me Think

Write a screener.

“Are you a consultant who uses video chat in your work?”

Skype

“Do you never carry any cash in your wallet?”

Square

“Have you visited a Bay Area museum in the past year?”

Asian Art Museum

Craigslist

TaskRabbit

LinkedIn

Externalize

9am

11am

1pm

9am

11am

1pm

Empathy Interview

Single use case.

Think Aloud Protocol

“What do you think will happen next?”

One idea per sticky.

One idea per sticky.

Only fix the three most broken things.

Only fix the three most broken things.

So Now What?

Just go back to your desk and do the job it says on your business card.

Be agnostic.

But Why?

On your next feature...

...try six-up sketches.

At your next hackathon:

Talk to People

Create Together

Experiment

Now who’s a designer?

Thanks!

Thanks!

stickies.iostorymapper.ioTinderbox

@carbonfive