distill
DESCRIPTION
After designing and building software for clients on more than 100 products over the last 20 years, it's become painfully obvious that there's no shortage of great ideas for new products. Equally obvious is that starting with a great idea doesn't necessarily mean you’ll wind up with a great product. Almost every wildly successful startup has found said success with a completely different product than they originally set out to build. How have these teams found the secret successful product hiding in the heap of (mostly unused) features their team is furiously designing, building, shipping, and supporting? Sure, you're supposed to get out of the building and talk to customers, but how do you actually do it, and what do you once you have? And what if you got into this whole industry partly because you don't actually like talking to people? In this issue: • 1 question you should be asking everyone you meet • 3 folds to a piece of paper that can turn anyone into a designer • 8 hours that just might turn your product into the next big thing • 100 dollars you should be spending on TaskRabbit every monthTRANSCRIPT
Leaner, Meaner Design
@dhendee
Leaner, Meaner Design
@dhendee
carbonfive.com
carbonfive.com
carbonfive.com
“How should we build it?”
“What should we build?”
SFMOMA
SFMOMA
Asian Art Museum
Asian Art Museum
Hire some rad designers.
Hire some rad designers.
Hire some rad designers.
Cross-train.
Cross-train.
Cross-train.
Effective
Simple
Iterative
Collaborative
Lean UX
Agile Product Development
Top 3
Empathy interviewsOpportunity statement Provisional personasExperience mapSix-up sketchesPaper prototypesWireframe walkthroughStory writing & mappingCross-functional pairingThree on Thursdays
Empathy interviews
Six-up sketches
Three on Thursdays
Opportunity statement Provisional personasExperience map
Paper prototypesWireframe walkthroughStory writing & mappingCross-functional pairing
Empathy Interviews
d.school
Empathy Interviews
d.school
Talking to customers is great...
...unless you’re an introvert.
The FORD technique.
Lifehacker
FamilyOccupationRecreationDreams
Lifehacker
“When’s the last time you ____?”
d.school
“When’s the last time you visited a museum?”
Asian Art Museum
“When’s the last time you swiped your credit card?”
Square
“When’s the last time you talked to someone remote at least 10 minutes?”
Skype
How/Why Laddering
d.school
Do they have the problem?
How do they solve it now?
“Who should I talk to next?”
Needs & Insights
Externalize
Externalize
Six-up Sketches
LUXr
Structured Brainstorming
Six sketches...
...in six minutes.
...in six minutes
Group ownership of ideas.
Chown/CHōn/ v.
To change the ownership of a file [or idea].
@dhendee?
“How might we __________?”
d.school
“How might we use technology to reduce fraud?”
Square
“How might we extend our visitor experience?”
Asian Art Museum
“How might we facilitate valuable conversations?”
Skype
Show & Tell
Show & Tell
Dot-vote
d.school
Prototype
Prototype
Three on Thursdays
LUXr via Carbon Five
Guerrilla Usability Testing
Steve Krug, Don’t Make Me Think
Write a screener.
“Are you a consultant who uses video chat in your work?”
Skype
“Do you never carry any cash in your wallet?”
Square
“Have you visited a Bay Area museum in the past year?”
Asian Art Museum
Craigslist
TaskRabbit
Externalize
9am
11am
1pm
9am
11am
1pm
Empathy Interview
Single use case.
Think Aloud Protocol
“What do you think will happen next?”
One idea per sticky.
One idea per sticky.
Only fix the three most broken things.
Only fix the three most broken things.
So Now What?
Just go back to your desk and do the job it says on your business card.
Be agnostic.
But Why?
On your next feature...
...try six-up sketches.
At your next hackathon:
Talk to People
Create Together
Experiment
Now who’s a designer?
Thanks!
Thanks!
stickies.iostorymapper.ioTinderbox
@carbonfive