display technology trends at ces 2012

Display Technology Trends as Seen at CES 2012

Ken Werner

Principal, Nutmeg Consultants

2 Shady Brook Lane Norwalk, Connecticut 06854

kwerner@nutmegconsultants.com +203/644-2156

Abstract

Feb. 3, 2012 SID-LA EDT Nutmeg Consultants 3

The Interna*onal Consumer Electronics Show – held most recently from January 9 to 13, 2012 in Las Vegas – is a consumer end-‐products show, but a lot of display technology and manufacturing issues arise there, as well as issues involving display applica*ons. From a display point of view, this year’s show was unusually interes*ng.

Outline   CES 2012   The status of glasses-type and autostereoscopic 3D for TV and

other large screens   The coming of 55-inch AMOLED-TV -- and Sony’s impressive but

unmanufacturable inorganic LED-TV   The push to really big TV diagonals, and hedging the bet with

industrial apps   The continuing decline of projectors   Why USB monitors were everywhere at CES   The appearance of alternative display technologies in real products   Not covered: Tablets and Ultrabooks everywhere

CES 2012

  Despite mutterings that this was the beginning of the end for CES because Microsoft will no longer be participating, there were:   A record 3100 exhibitors   186,000,000 net sq. ft. exhibit space (not counting hotel suites)   153,000 attendees (34,000 international), up from 140,000   20,000 new product introductions   7,000+ press and analysts (more than all of the people who attend SID

Display Week)

  CES feels like it’s too big to survive, like a brontosaurus, but there’s no sign of it actually dying

A Corner of One of the Press Rooms

Bus Line

“Ask Me”

LARGE-SCREEN 3D

LG believes FPR beats SG in the 3D-with-glasses race But auto-stereoscopic is coming – and faster than you think

LG’s Wall of 47-inch FPR 3D Displays

Many Displays; One Pair of Glasses

Watching LG’s 3D Wall

Sony AS-3D LCD-TV Demonstrators

  46-inch 4K x 2K   24-inch 1920x1080

24-inch

Changhong AS-3D Demos

  24- and 46-inch   The worst AS-3D

displays I’ve seen in two to three years

  Give them credit for jumping in the pool

Toshiba 4K AS-3D TV

•  Nine viewing zones

•  Eye tracking for one person

•  Product late this year

•  Not bad for one person

TCL Shows Off its Abs

TCL AS-3D TV

TCL Dual View

Samsung Dual View

Back to TCL

OLED AND ILED TV

All OLEDs are not the same, but they can be manufactured Can we say the same for Crystal LED (ILED)? While we wait for 55-inch, 5.3-inch is still large in the OLED world

Samsung Galaxy Note

At CES 2012 Samsung introduced the Galaxy Note, a small tablet with 5.3-inch Super AMOLED HD (1280x800) screen and inductive pen input for drawing, as well as normal procap touch. Samsung artists (complete with berets), like Kathy, were seemingly everywhere, sketching attendees and providing copies of the portraits. (Photo: Ken Werner)

Samsung 55-inch RGB AMOLED

The Ultimate TV?

Or Is It This One?

LG 55-inch AMOLED

Samsung & LG Side by Side

Sony Crystal LED (ILED)

HYPER-LARGE TV PANELS

If you have lots of overcapacity, make larger panels, but… … Will TV consumers buy enough of them? Plan B: Also market for business, educational, and digital signage

Sharp 80-inch UD vs. Smart Car

Sharp ICC-4K 80-inch UD

•  Chip from I-cubed Research Center Inc. constructs 4K x 2K image from 1920 x 1080 signal.

•  High-end product by end of 2012 •  Processing done on frame-by-frame basis, so detail should not depend on

motion speed.

ICC-4K Conventional FHD

Samsung 70-inch 4K x 2K

LG “World’s Largest” 84-inch UD

Product in H2/’12 (Photo: CBS Interactive)

Panasonic Booth

Panasonic 4K x 2K

  103- and 152-inch plasmas are 4K x 2K   Panasonic’s 20-inch 4K x 2K (IPS Pro,

3.5mm thick) is smallest 4K x 2K every made, said Shiro Kitajima (Pres., Panasonic Consumer Mkt’g Co. of N.A.)

Sharp 80-inch LED-lit LCD-TV

Sharp 70-inch Quattron LCD-TV

Quattron Sub-Pixels

Even Value Brands Go Large

Westinghouse Digital 70-inch: $2295 MSRP; <$2000 in the clubs

Samsung Series 8 Plasma

Samsung: Thinnest LCD Video Wall

Photo: Ken Werner

LG EzSign TV: DS on the Cheap

•  For Mom & Pop businesses •  42-, 47-. And 55-inch •  Very aggressive pricing starts

at $900 MSRP ($700 street; $100 more than consumer model)

•  Very easy to use, including video feed into a frame

•  Selling 6000/month in U.S. alone

•  Sign lay-out matrices and software incorporated within panel for one-box solution

Changhong 63-inch Pen-touch TV

Changhong Modular Construction

Westinghouse Modular Construction

I couldn’t resist…

THE END OF PROJECTORS?

The new conference room projector is a flat panel Still a place in rental, houses of worship, and large auditoriums Pico-projectors are getting more functional, but who uses them?

MicroVision Pico Prototype

Laser pico-projector with direct green laser, which eliminates most laser speckle.

Lasers have infinite focus, so projected image is in focus everywhere.

USB-POWERED MONITORS EVERYWHERE

The technical pieces come together, and the commercial benefits are irresistable

AOC USB-Powered Monitor

HP 23-inch Docking Monitor

Toshiba 15.6-inch USB 3.0 Monitor

DisplayLink Manager: 6 USB Displays from One PC

NOVEL TECHNOLOGIES IN REAL PRODUCTS

Two display technologies you’ve grown tired of hearing about boast design wins A couple of interesting not-primarily-display ideas

Mirasol in Kyobo eReader

Photo by Ken Werner Taken Feb. 1, 2012 11:59 am Display facing South Cloudy bright sky

Pixel Qi 7-inch Transflective LCD

Pixel Qi 1024x600 7-inch transflective. Panel fabrication by CPT and, perhaps, others. Used in Chinese Sunbook netbook. (Photo: Ken Werner)

Making Gadgets Waterproof

NAJMtek Ubook

Questions or comments?

Muito Obrigado!

감사합니다

display technology trends at ces 2012

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