7 exciting trends to watch from ces 2018

@rohitbhargava | #nonobviousSPECIAL CES SNEAK PREVIEW

JANUARY 3, 2017

Rohit Bhargava

7 Exciting Trends To Watch At CES 2018A Sneak Preview of the Most Fascinating Products, Ideas and Themes from the 2018 Consumer Electronics Show

Founder, Non-Obvious CompanySPECIAL CES PREVIEW EDITION


About this presentation:This presentation is an early preview of some technology, products and ideas from the 2018 Consumer Electronics Show. The 7 trends featured in this presentation were originally published in Non-Obvious 2018, the latest edition of the #1 best selling trend book series. The 2017 edition of Non-Obvious was selected to be featured at CES last year as part of Gary’s Book Club. The examples of each trend in this editionwere curated from many news sources, press releases and announcements shared by companies in advance of CES. This presentation will be updated with images, interviews and experiences from the show next week which Rohit will be attending in person with his team.

WILL YOU BE AT CES THIS YEAR? EMAIL ROHIT TO CONNECT!Contact Rohit:[email protected]


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https://www.ces.tech/Events-Programs/Garys-Book-Club.aspx





@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious

THE 7 FEATURED TRENDS …


PREDICTIVE PROTECTION

NON-OBVIOUS TREND

Organizations create smarter connected products, services and features that can proactively protect our safety, health and

environment by anticipating our actions or needs.

W H A T ’ S T H E T R E N D ?


PREDICTIVE PROTECTION | EXAMPLE2018

Bluetooth Hair Analyzer

Source: https://www.cnet.com/news/hair-analyzer-will-take-a-deep-look-inside-those-split-ends/

https://www.cnet.com/news/hair-analyzer-will-take-a-deep-look-inside-those-split-ends/



Shapa Scale Measures Weight Without Numbers

Source: https://www.engadget.com/2018/01/01/shapa-scale-psychology-weight-l/

“Instead of numbers, all you'll get is a color, depending on if you're

underweight, about right or overweight.”

https://www.engadget.com/2018/01/01/shapa-scale-psychology-weight-l/



Raven Connected Car Dashboard

Source: https://raven.is/products/raven

Make your dashboard more savvy. Customize your display to have the best information to help you drive safely.

https://raven.is/products/raven



Smart Baby Monitors/Protection

Baby Smart Sock | Owlet Mia Smart Bottle | BlueSmartSirona M SmartSeat | Cybex



SafeMotos–Uber Driver Safety Tracking (Rwanda)



Urban Canary Digital Air Pollution Tracker


TOUCH-WORTHY

NON-OBVIOUS TREND

Overwhelmed by virtual things, consumers turn back toward products and experiences that they can touch, feel and sense to deliver a much needed sense of calm, simplicity and humanity.



TOUCHWORTHY | EXAMPLE2018

Vobot Halo

Source: https://getvobot.com/halo

https://getvobot.com/halo



Samsung S Lab

Source: https://techcrunch.com/2018/01/02/samsungs-c-lab-projects-include-smart-glasses-and-a-portable-directional-speaker/

https://techcrunch.com/2018/01/02/samsungs-c-lab-projects-include-smart-glasses-and-a-portable-directional-speaker/



Ultrahaptics Future Of Interaction



Gravity Blanket


LIGHT-SPEEDLEARNING

NON-OBVIOUS TREND

Learning is increasingly an every day activity through small digestible chunks of educational content and experiences about

everything from quirky trivia to time-saving useful life hacks.



LIGHT-SPEED LEARNING | EXAMPLE2018

Third Eye Augmented Education Glasses/App

Source: https://youtu.be/f2fRWMsg4K0

https://youtu.be/f2fRWMsg4K0



Educational Robotics: Abilix + Ubtech

Source: https://youtu.be/f2fRWMsg4K0

https://youtu.be/f2fRWMsg4K0



Unistellar Optics Enhanced Vision Telescope

Source: http://unistellaroptics.com/product/

http://unistellaroptics.com/product/



Kano Computer Coding Kits

Source: https://kano.me/store/us/products/computer-kit

https://kano.me/store/us/products/computer-kit


VIRTUALEMPATHY

NON-OBVIOUS TREND

Virtual reality and other technology combine with human initiatives focused on increasing empathy through the immersive

ability to see the world through foreign and unfamiliar eyes.



VIRTUAL EMPATHY | EXAMPLE2018

Magic Leap Mixed Reality Glasses

Source: https://www.rollingstone.com/glixel/features/lightwear-introducing-magic-leaps-mixed-reality-goggles-w514479

https://www.rollingstone.com/glixel/features/lightwear-introducing-magic-leaps-mixed-reality-goggles-w514479



Biometric Fabrics - SUPA



Honda 3E Robotics Concept

At CES 2018, Honda will unveil its new 3E (Empower, Experience, Empathy) Robotics Concept, demonstrating Honda’s vision of a society where robotics and AI can assist people in a multitude of situations, from disaster recovery and recreation to learning

from human interaction to become more helpful and empathetic.


HUMANMODE

NON-OBVIOUS TREND

As automation increases, people hungry for more personal and authentic experiences begin to put a premium on advice, services,

and interaction involving actual humans.



HUMAN MODE | EXAMPLE2018

Social Robots With Personality

Source: https://venturebeat.com/2017/12/19/8-robots-worth-bringing-home-this-holiday-season/

Kuri | Mayfield Robotics

Jibo | Jibo

Buddy | Blue Frog

https://venturebeat.com/2017/12/19/8-robots-worth-bringing-home-this-holiday-season/


LUXURY APPROACHABLENON-OBVIOUS TREND

Luxury is no longer defined by scarcity and privilege, but rather through experiences that put consumers at the center and create

unforgettable moments to remember for a lifetime.



APPROACHABLE LUXURY | EXAMPLE2018

4k TVs Get Mainstream (and Affordable)

Source: https://www.stuff.tv/features/ces-2018-preview-tech-were-most-excited-see

https://www.stuff.tv/features/ces-2018-preview-tech-were-most-excited-see



Smartphones Under $200 – Huawei Honor 7x

Source: https://www.tomsguide.com/us/honor-7x,review-4958.html

https://www.tomsguide.com/us/honor-7x,review-4958.html



Solar Powered Water Production – Zero Mass Water

Source: https://www.zeromasswater.com/source/

https://www.zeromasswater.com/source/


DISRUPTIVE DISTRIBUTION

NON-OBVIOUS TREND

Traditional models of distribution get reinvented as businesses of all sizes seek more efficiency, build direct connections with

consumers and rethink their own business models.



DISRUPTIVE DISTRIBUTION | EXAMPLE2018Aptiv, Lyft & BMW Offer Self Driving Rides

Source: https://www.theverge.com/2018/1/2/16841090/lyft-aptiv-self-driving-car-ces-2018

https://www.theverge.com/2018/1/2/16841090/lyft-aptiv-self-driving-car-ces-2018


DISRUPTIVE DISTRIBUTION | EXAMPLE2018

Autonomous Delivery VehiclesLoomo Go | Segway 3E-C18 | Hondayape | e-Novia

Source: https://www.ces.tech/Show-Floor/Marketplaces/Robotics

https://www.ces.tech/Show-Floor/Marketplaces/Robotics


DISRUPTIVE DISTRIBUTION | EXAMPLE2018

Power Ledger Blockchain Energy Market


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ABOUT ROHIT: Rohit Bhargava is a trend curator, marketing expert, storyteller and the Wall Street Journal best-selling author of five books including Non-Obvious and Likeonomics. After spending 15 years leading brand strategy at two of the most respected marketing agencies in the world (Ogilvy and Leo Burnett), Rohit left the corporate world to become an entrepreneur and is currently the founder of multiple companies including the Influential Marketing Group and Ideapress Publishing. He teaches marketing and storytelling at Georgetown University and regularly travels the world as an entertaining, humble and non-boring keynote speaker.

Contact Rohit:[email protected]

WILL YOU BE AT CES THIS YEAR? EMAIL ROHIT TO CONNECT IN PERSON!

7 exciting trends to watch from ces 2018

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