disney case study _ by vyshnavi veluri

WE ARE THE HAPPY MEMORY CREATORS !

We are the

WALT DISNEY & ROY DISNEY

A two decade struggle as a cartoon studio, gave Disney the

MICKEY MOUSE

What does Disney do best to connect with its core customers?

MISS ION:

“ Laughter is timeless, Imagination has no age; Dreams are forever. “

AND THEY INTEND TO CREATE IT.

CONSUMER PRODUCTS :

MEDIA NETWORKS

INTERACTIVE NETWORKS:

PARKS AND RESORTS

Disney focuses on its Disneyland experience, amusement parks, 11

theme parks, cruise lines and other travel assets.

TRANSFORMATION-Adapting to the societal changes all over the world

What are the risks and benefits of expanding the Disney brand in new ways, such as video games or superheroes ?

RISKS :

Disney’s heritage and values might be at stake and its values & quality

may change over expansion

BENEFITS:

Globalization

Disney’s empire will widen in various arenas

It will retain its valued customers through continual innovation

Will attract a wide variety of target segments

Expanding consumer market

Let’s RECAP• Evolution of the Disney brand• Various ways of connecting with its core

customers through varied businesses• Affect of change on Disney• Risks of expanding its arena• Benefits of its adaptation to the challenging

markets• Collaborations and expansions

DISCLAIMERCreated by Vyshnavi Veluri, Vasavi College of Engineering(Hyderabad) during a marketing internship by Prof.Sameer Mathur, IIM Lucknow