discover how independent hotels can leverage facebook fans to drive business

Discover how independent hotels can leverage facebook fans to drive business

1The FB Playground

3Build and Measure

2Be social by design

Why

Connections matter… 1 billion users anyday

Image Source : facebook

Why is important now ?

Image Source : facebook

90’s 00’s 10’s

1The FB Playground

3Build and Measure

2Be social by design

1. Your FB page is yours- use it to communicate…own it , talk about it…invite

2. Measure engagement through likes and interests

3. Validate all reviews for authenticity

4. Subscribe to your regular guests and invite them to join your fan page

5. Use alert mechanism to manage reviews in real time

6. Target communication to different market segment

Essentials…

How other hotels are using FB

‘ This hotel group is

taking it head on

…..engaging, encouraging

and facilitating

guest reviews ‘

Market Segment based promotion

1. Formal event2. Transient segment3. Meeting4. Leisure

Product based promotion – F & B1. Set up the FB page with dedicated F & B 2. Enlist all F & B options3. Offer fan value benefit through timely

promos

Product based promotion – SPA1. Set up FB page with dedicated Spa section2. Reallocate demand through restricted promotions3. Communicate value proposition

Product based promotion – Launch

1. Use the question section2. Set up engaging questions to understand demand3. Launch targeted packages and promotions

How to leverage fan networks

1. Property Profile2. Collect

Recommendations3. Offer exclusivity to

fan base4. Cross leverage

other SM platforms

1The FB Playground

3Build and Measure

2Be social by design

Setting up alert

1. Click the settings and alerts link on dashboard2. Choose the score and frequency 3. Click – Create Alert to save the alert

Fans into clients & clients into fans

Questions

THANK YOUFor any queries, feedback or suggestions, you can drop us a

mail at:marketing@rategain.com