direct marketing offer and copy
Post on 21-May-2015
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DESCRIPTION
Creating the right offer and writing the right copy for a successful dm campaign.2nd year college marketing class slidedeck.
TRANSCRIPT
the
DM mix
40%
40%
10%
10%the listthe offerthe creativethe channel
the
DM mix
a science and an art
satisfy needs
characteristics
popular offers
message tips
emotional
logical
moral
tease
benefits
save
negative appeal
urgency
competition
question
empathy
long-form
the messagethe offer
the call to action
terms
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