direct marketing group 7

• Help « operation smile »

• Find new volunteers medecine students

• Attract medecine students to join us

• Create an interactive Website

SMILE SAVERS

How to use use Google How to use use Google add words & Key words add words & Key words to create our website ?to create our website ?

QUESTIOQUESTION :N :

WHAT IS A KEY WORD WHAT IS A KEY WORD ??

• A word or phraseA word or phrase

• Used to find information on-lineUsed to find information on-line

• Powerful marketing toolPowerful marketing tool

KEY WORDSKEY WORDS

Boost your Search engine rankingBoost your Search engine ranking

A keyword search : A keyword search : word or string of word or string of words you type in a search engine (like words you type in a search engine (like

Google) to look for certain stories, Google) to look for certain stories, articles or images on the Internet.articles or images on the Internet.

IMPORTANCE AND IMPORTANCE AND STRATEGY OF A KEY STRATEGY OF A KEY

WORDWORD

New Strategy MarketingNew Strategy Marketing

Web 2.0Web 2.0

Cheap and AdaptableCheap and Adaptable

HOW TO CHOOSE THE HOW TO CHOOSE THE RIGHTS KEY WORDS?RIGHTS KEY WORDS?

On which key words is it strategic to position?On which key words is it strategic to position?

Who to target ?Who to target ? Act like a studentAct like a student

How to target?How to target? Is the key word is often search on the internet Is the key word is often search on the internet

by users?by users?

Is the competition too high on these words?Is the competition too high on these words?

HOW TO CHOSE THE HOW TO CHOSE THE RIGHT KEY WORDS ?RIGHT KEY WORDS ?

HOW TO CHOSE HOW TO CHOSE THE RIGHT KEY THE RIGHT KEY

WORDS ?WORDS ?

Use specialized website : Use specialized website :

http://www.google.com/insights/search/http://www.google.com/insights/search/

http://www.keyworddiscovery.com/http://www.keyworddiscovery.com/

search.html search.html

http://freekeywords.wordtracker.com/ http://freekeywords.wordtracker.com/

SEOBOOK SEOBOOK

http://adlab.microsoft.com/searchfunnel/ http://adlab.microsoft.com/searchfunnel/

GOOGLE INSIGHTSGOOGLE INSIGHTS

KEY WORD TOOLKEY WORD TOOL

http://strategizer.wordtracker.com/tourhttp://strategizer.wordtracker.com/tour

https://adwords.google.com/o/Targeting/https://adwords.google.com/o/Targeting/Explorer?Explorer?

__u=1000000000&__c=1000000000&idea__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.nRequestType=KEYWORD_IDEAS#search.n

oneone

KEY WORDS FOUNDKEY WORDS FOUND

Study in ChinaStudy in China

Work in ChinaWork in China

Work experienceWork experience

Humanitarian jobHumanitarian job

VolunteersVolunteers

HOW TO CREATE HOW TO CREATE ADWORDS?ADWORDS?

Work with a specific Google programm (www.google.fr) Work with a specific Google programm (www.google.fr)

On a google page, go to ad page and create an accountOn a google page, go to ad page and create an account

Select your target : geography, language, number of Select your target : geography, language, number of people you want to reach, countries targeted…people you want to reach, countries targeted…

Create the ad : Headline, Description 1 & 2, display Create the ad : Headline, Description 1 & 2, display URL & destination URL (friendly landing page)URL & destination URL (friendly landing page)

Create the ad : Headline, Description 1 & 2, display URL & Create the ad : Headline, Description 1 & 2, display URL & destination URL (friendly landing page)destination URL (friendly landing page)

Make a list of good keywordsMake a list of good keywords

Currency?Currency?

=> How much do we spend?=> How much do we spend?

=> How much do I pay for each click?=> How much do I pay for each click?

Good to google? General aspect, sign upGood to google? General aspect, sign up

SUCCESS?SUCCESS?

Money spentMoney spent

Number of clicksNumber of clicks

Keywords & HeadlinesKeywords & Headlines

Time on our websiteTime on our website

COSTS FOR COSTS FOR ADVERTISINGADVERTISING

GGoogle Adwords Cost Estimates:oogle Adwords Cost Estimates:

Daily Budget: 100$Daily Budget: 100$

MAX Cost per Click: 1$MAX Cost per Click: 1$

Geographic Targeting:Geographic Targeting:

France, Canada and United StatesFrance, Canada and United States

SMILE SAVER SMILE SAVER ADWORDSADWORDS

Thank your for Thank your for your attentionyour attention

Group 7 Presentation`

For our presentation today regarding google adwords we used the following tutorial: http://www.youtube.com/watch?v=DkxuEugmbfk

For those of you who can speak French we used the following article to help us understand the google adwords process: http://www.conseilsmarketing.fr/e-marketing/comment-optimiser-une-campagne-google-adwords-%E2%80%93-partie-1