diploma in social media marketing - amazon s3€¦ · diploma in social media marketing -part i....

Lesson 5

Twitter – Managing the Chaos

Presented by:

Daniel Gilligan Course Educator

Diploma in Social Media Marketing - Part I

Lesson 4 Recap

Introduction to Facebook

Setting up a page – Personal vs Business

Facebook timeline algorithm

Creating & sharing content

Starting our advertising campaign

Analysing our data - Insights

Today’s Lesson

What is Twitter? What are the benefits?

Best practices & leveraging hashtags

Twitter for business

Analytics

Managing our Twitter

Summary

Course Interaction

Next Lesson

Q & A

Let’s Begin

Introduction to Twitter

Introduction to Twitter

• Twitter is a free social networking and

microblogging service that allows

registered members to broadcast short

posts called tweets. Twitter members

can broadcast tweets and follow other

users' tweets by using multiple

platforms and devices.

- Tech Target

Definition

• Twitter is a free social networking and

microblogging service that allows

registered members to broadcast short

posts called tweets. Twitter members

can broadcast tweets and follow other

users' tweets by using multiple

platforms and devices.

- Tech Target

•Tweet

•Retweet

• Like

Terminology

• Mention

• Hashtag

• Direct Message (DM)

Terminology

Who?

• 1.3 Billion Total - 310 Million MAU

• 83% of World Leaders use Twitter

• 24% of verified accounts are journalists

• Fastest to 1 million followers – Caitlyn Jenner

Why?

• Viral Content

• Interaction with brands/celebrities

Who Uses Twitter?

• Engagement

• Feedback / Customer Satisfaction

• Reach & Brand Building

Rewards of Using Twitter

What businesses do you follow on Twitter?

Question

• Data Integration

• Virality

• Active Management

What Twitter Offers Businesses

• Designing for Twitter

• Researching

• Strategize

What Twitter Offers Businesses

• Username / Handle

• Bio

• Images

• Location

• Website

• Contact Info

• Have you tweeted?

• Share

• Assignment

Account Setup Checklist

Best Practices & Leveraging Hashtags

Best Practices

What content do you share on Twitter?

Question

The Magic is Coming …

The Magic Has Not Arrived … Yet

The Magic Has Not Arrived … Yet

Now Is The Time!

Hashtag (#)

Trend

Hashtags & Trends

•Character limit

•Readability

•Bitly.com

Link Shortening Tools

• Reason

• Context

• Media

• Link

• Spelling

• Are you sure?

• Geo-tagging

• Company Account

Best Practices For Tweeting

• Reason

• Context

• Media

• Link

• Spelling

• Are you sure?

• Geo-tagging

• Company Account

Best Practices For Tweeting

Twitter For Business - Advertising

Twitter For Business

Why has advertising become more important on Twitter?

Advertising on Twitter

Advertising on Twitter

Twitter Analytics

Twitter Analytics

• Data driven approach to social media

• We can examine:• Activity

• Engagement

• Impressions

• Profile Visits

Twitter Analytics

Managing Our Twitter

Managing Our Twitter

• Real time content

• Platform for Customer Service

• Weekend Activity

• What tools do you use?

Managing Twitter

Gaining followers takes time!

Few simple tips:

Relevant , well produced content

Leverage hashtags and trends

Follow other popular accounts

Stay on top of customer comments

Analyse your posts

Building Your User Base

Twitter Disasters

Summary

What is Twitter? What are the benefits?

Best practices & leveraging hashtags

Twitter for business

Analytics

Managing our Twitter

o Attend all of the lessons live to ask Questions in

real time and benefit the most

o We’re here to help, so contact us anytime!

Next Lesson

• The next session is “LinkedIn – Professional Networking”

• A brief history

• Demographics & user base

• Optimising your profile & content

• Advertising & analytics

• Attend all of the lessons LIVE and your knowledge will grow

• Shaw Academy Lifetime Membership Prize during Lesson 8

• Recordings are available within 24 hours

Go to www.shawacademy.com and then the Top Right Corner – Student Area

Q&A

• You will learn The reasons for using LinkedIn, How to optimise your profile &

content, Advertising & Analysing

• Build on our knowledge of the basics, reinforcing and refining best practices

• You will understand how to use LinkedIn for business networking

• We reveal the answer to today’s question

Next Lesson is:

socialmedia.marketing@shawacademy.com

www.facebook.com/shawacademy

www.twitter.com/shawacademy www.shawacademy.com

LinkedIn – Professional Networking

See local numbers on website

@ShawSocialDan