digitalizing retail experience 1.1

DIGITALIZING RETAIL EXPERIENCE

From My stock to My sales

Thinking end consumer mind

Elevate the experience for the shopper in an attempt to

create loyalty & differentiation.

The bigger decision will be how do retailers engage

with shoppers and which shoppers are seeking that

engagement.

The question:

Do we really know our consumer?

Customer experience

Sales

In store interaction

Product movement

Inventory/Stock

Planning & Purchase

Maslow Pyramid Retail Pyramid

Self- fulfillment needs

Operational needs

Basic needs

Noendingprocess

Customer experience

Sales

In store interaction

Product movement

Inventory/Stock

Planning & Purchase

Retail Pyramid

Self- fulfillment needs

Operational needs

Basic needs

CRM, loyalty programs, Social Media, community, Apps

Staff, payment methods, cross sales info display, tablets

Beacons, interactive display, VR, AR, product test, windows, facial rec. RFID readers

IoT, omnichannel, Logistic Service, Drones, click & collect

Article Master Data, Product Info, Multimedia content, UPC

RFID

Digital Tools

The question: Do we really know our consumer?

Information flows through the

pipeline between Brand, Retailers

and consumers by bytes. Paper

time is out!

Brands and retailers need to

reinvented together in a new

management co-operating model

using the technology that exist now.

We can collect and manage the

DATA in every moment of the retail

process and convert it into added

value for both: brand and

retailers.

A sell out control project in a multibrand scenario

Close collaboration between brands and retailers

will be the key for the expected customer experience

You are more than welcome to experience NOW!

East Entrance

José Juan Fernandezjj.fernandez@retailbsolutions.comwww.retailbsolutions.com