digital transformation: moving beyond the buzzword

Digital transformation is getting a lot of press

at the moment, with many industry experts

keen to point out the importance of rebuilding

business processes around digital technology.

This may be true, but don’t be overwhelmed by the thought

of digital transformation. In many ways, a similar thing happened

a few years ago, when the idea of a business as a social

enterprise became a popular concept.

A few years ago, businesses began to realize that it wasn’t

enough to use social media tools just to support operations.

Businesses had to become social entities.

From social to digital – transforming the enterprise

The key was in accepting how social media changes the way people work,

and making small adjustments accordingly.

In the same way, digital transformation

hinges on going beyond a sporadic use

of digital tools, and towards thinking

about how modern technology can

change the workplace for the better.

The Importance of Digital

had already seen an improvement

in market share from digital transformation

said it was also

good for employee morale

The Altimeter Group recently surveyed strategists and executives

on digital transformation, and found that:

Digital transformation is built around the customer experience, but just

54% of those polled said they have completely mapped customer journeys.

Businesses rebuilding their operations must carefully assess how their customers

interact with them.

Customers Driving Change

“Digital transformation takes the idea

of the social enterprise to another level”.

Today, most customers expect a response to emails within just a few hours.

Customers expect greater responsiveness from businesses

because in their own lives, their access to information and

communication capabilities have improved so much.

Giving users access to online tools and data empowers them to interact with

colleagues and customers in intuitive, natural ways, helping them keep pace

with shifting expectations.

Digital transformation takes the idea of the social enterprise to another level.

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