digital transformation: moving beyond the buzzword
TRANSCRIPT
Digital transformation is getting a lot of press
at the moment, with many industry experts
keen to point out the importance of rebuilding
business processes around digital technology.
This may be true, but don’t be overwhelmed by the thought
of digital transformation. In many ways, a similar thing happened
a few years ago, when the idea of a business as a social
enterprise became a popular concept.
A few years ago, businesses began to realize that it wasn’t
enough to use social media tools just to support operations.
Businesses had to become social entities.
From social to digital – transforming the enterprise
The key was in accepting how social media changes the way people work,
and making small adjustments accordingly.
In the same way, digital transformation
hinges on going beyond a sporadic use
of digital tools, and towards thinking
about how modern technology can
change the workplace for the better.
The Importance of Digital
had already seen an improvement
in market share from digital transformation
said it was also
good for employee morale
The Altimeter Group recently surveyed strategists and executives
on digital transformation, and found that:
Digital transformation is built around the customer experience, but just
54% of those polled said they have completely mapped customer journeys.
Businesses rebuilding their operations must carefully assess how their customers
interact with them.
Customers Driving Change
“Digital transformation takes the idea
of the social enterprise to another level”.
Today, most customers expect a response to emails within just a few hours.
Customers expect greater responsiveness from businesses
because in their own lives, their access to information and
communication capabilities have improved so much.
Giving users access to online tools and data empowers them to interact with
colleagues and customers in intuitive, natural ways, helping them keep pace
with shifting expectations.
Digital transformation takes the idea of the social enterprise to another level.
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