digital media trends

Christian Bartens, Tourism Australia, March 2007

Digital Media Trends

The last few years

Christian Bartens, Tourism Australia, March 2007

Digital Universe 1990

Christian Bartens, Tourism Australia, March 2007

Digital Adoption

Christian Bartens, Tourism Australia, March 2007

Digital Universe Today

Christian Bartens, Tourism Australia, March 2007

Digital Universe Today

Christian Bartens, Tourism Australia, March 2007

Behaviour Change

More Information Sources + Same Amount Of Time = ?

Christian Bartens, Tourism Australia, March 2007

Digital Media Trends

The next few years

Christian Bartens, Tourism Australia, March 2007

ONLINE OXYGEN

Christian Bartens, Tourism Australia, March 2007

ONLINE OXYGEN

“Roughly 10 years after the first web sites started popping up, 1 billion consumers worldwide

consider online access an absolute necessity, needing it like they

need oxygen.”

Christian Bartens, Tourism Australia, March 2007

24/7 ENTERTAINMENT

The only scarcity is time, and thus attention

Christian Bartens, Tourism Australia, March 2007

Basic Human Needs

Christian Bartens, Tourism Australia, March 2007

EXPERIENCE ECONOMY

We have all we need, now we want experiences

Self-Actualization

Christian Bartens, Tourism Australia, March 2007

LIFE CACHING

Social biography network

Esteem

Christian Bartens, Tourism Australia, March 2007

MOBILE OXYGEN

Turning phones into friend finders

Belonging

Christian Bartens, Tourism Australia, March 2007

GENERATION C(ONTENT)

Your main ‘theme’ for 2007?

AUDIENCE AND PARTICIPANTS

Self-Actualization Esteem

Christian Bartens, Tourism Australia, March 2007

CUSTOMER-MADE

You, Sergey, Larry and Paul

Esteem

Christian Bartens, Tourism Australia, March 2007

Blogshere 2003 - 2006

Christian Bartens, Tourism Australia, March 2007

Campaign Buzz

Christian Bartens, Tourism Australia, March 2007

CUSTOMER-MADE

Millions of viewers for 12 bucks

Esteem

Christian Bartens, Tourism Australia, March 2007

HOBBYNOMICS

“Consumers producing, contributing, adding, suggesting for non-monetary reasons, leaving economists (and well-known brands) in shock.

If only they would reap the benefits from understanding that increasingly, contributing constitutes status for creative individuals”

Esteem

Christian Bartens, Tourism Australia, March 2007

TRYSUMERS

Review before you buy

Esteem Belonging

Christian Bartens, Tourism Australia, March 2007

Music Recommendations Esteem

Belonging

Christian Bartens, Tourism Australia, March 2007

Long Tails Everywhere

Search

Clothing Content

Holidays etc

Volu

me

Variations

Music

Christian Bartens, Tourism Australia, March 2007

Australian Top 20

Christian Bartens, Tourism Australia, March 2007

Consumer Generated Media

1% CREATORS start groups, create and publish content

10% SYNTHESISORS find, adapt, add to and share content

100% CONSUMERS search for, find and

share content

Not everyone will contribute, but the minority who do make

a big difference

Christian Bartens, Tourism Australia, March 2007

Consumer Generated Branding

Christian Bartens, Tourism Australia, March 2007

Social Network Flickr

Christian Bartens, Tourism Australia, March 2007

Self-Organizing Syndication

Web 1.0

Email

Directories

Search

Brochures

Web 2.0

RSS

Tagging

Wikis

Mashups PEW: “28% of US Internet users tagged content

online”

Christian Bartens, Tourism Australia, March 2007

Digital Media Trends

What about travel?

Christian Bartens, Tourism Australia, March 2007

Trust Online

Source: Digital Center, University of Southern California

Christian Bartens, Tourism Australia, March 2007

MySpace & Travel

Christian Bartens, Tourism Australia, March 2007

MySpace & Travel

Christian Bartens, Tourism Australia, March 2007

KLM Commercial

Christian Bartens, Tourism Australia, March 2007

YouTube & Travel

Christian Bartens, Tourism Australia, March 2007

Wikipedia & Travel

Christian Bartens, Tourism Australia, March 2007

Wikipedia & Travel

Christian Bartens, Tourism Australia, March 2007

Gaming & Travel

Christian Bartens, Tourism Australia, March 2007

Entertainment Category

Christian Bartens, Tourism Australia, March 2007

Females Are Players

Christian Bartens, Tourism Australia, March 2007

Too Young To Play

Christian Bartens, Tourism Australia, March 2007

YOUNIVERSAL BRANDING

Reebok runs to Second Life

Christian Bartens, Tourism Australia, March 2007

SecondLife & BigPond

Christian Bartens, Tourism Australia, March 2007

MARKETING 2.0

Backvertising, assvertising and nailvertising

Christian Bartens, Tourism Australia, March 2007

Thank You

Christian Bartens, Tourism Australia, March 2007

Useful Links

Where does he find this stuff?

Christian Bartens, Tourism Australia, March 2007

Newsletters

•  http://www.emarketer.com/ •  http://www.techcrunch.com/ •  http://www.smartbrief.com/iab/ •  http://www.marketingvox.com/ •  http://www.trendwatching.com/ •  http://www.springwise.com/ •  http://www.useit.com/alertbox/

Christian Bartens, Tourism Australia, March 2007

Trends

•  http://www.hitwise.com.au/datacenter •  http://www.google.com/trends •  http://www.google.com/zeitgeist •  http://www.trendwatching.com/trends •  http://www.springwise.com/ •  http://www.blogpulse.com/ •  http://www.alexa.com/

Christian Bartens, Tourism Australia, March 2007

Research •  http://www.etcnewmedia.com/ •  http://www.internetworldstats.com/ •  http://www.useit.com/alertbox/ •  http://www.doubleclick.com/ •  http://www.digitalcenter.org/ (US) •  http://www.online-publishers.org/ •  http://www.clickz.com/ •  http://www.nngroup.com/ •  http://www.jupiterresearch.com/ •  http://www.pewinternet.org •  http://www.atlassolutions.com/institute