digital measurement and donor management for nonprofits

Donor management too… slow/hard/no skills?

If you can get $ datacan you use it?

Clicks and likes alone have no $ value

Google analytics data is not ‘who’

Solution:quantify $ value of online activity

3 years later

Measure the world

NUMBER OFTRANSACTIONS MONTHLY

INCOME

AVERAGE VALUE

This is your income

Measure the world

REVENUE ACTIVITY

TOTAL,RECENCY, AVERAGE

Meet Joe Bloggs

Where Joe is from

Instant notifications & updates

CEOMajor donor team

MarketingSocial media team

Software

Useful $ datainforms strategy

Use $ data tobe relevant for

intensive donor care

Personal Connection

“Dear {person} – I rang your home number and mobile this morning as I wanted to touch base and say thank you so much for

your gift online last night and for your ongoing support…”

:)

Out in the field.

Email

“I didn’t donate so why am I being thanked?”

You don’t care.

Wow you know my name. </sarcasm>

You don’t really care.

Wow you know my interaction with your organisation.

Reciprocity

Micro Segmentation

Relevant message via segmentation = +300% budgeted income

Web

Different strokes?Customise the experience

Average gift = ?Give $15 $20

What’s working online?

Measure $ data. Experiment, measure and respond.