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© 2011 K V Ramesh

Digital Marketing:Innovative Strategy

K V Rameshfor Silicon India Seminar, Chennai

September 24, 2011

© 2011 K V Ramesh

© 2011 K V Ramesh© 2011 K V Ramesh

Marketing – In the Digital WorldO

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© 2011 K V Ramesh

© 2011 K V Ramesh© 2011 K V Ramesh

Portal (e-Marketplace)

Marketing – In the Digital WorldO

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rin

g

© 2011 K V Ramesh

© 2011 K V Ramesh© 2011 K V Ramesh

Portal (e-Marketplace)

Marketing – In the Digital WorldO

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rin

g

Reach (Drive Traffic)

© 2011 K V Ramesh

© 2011 K V Ramesh© 2011 K V Ramesh

Portal (e-Marketplace)

Marketing – In the Digital WorldO

ffe

rin

g

Benefits

Features

Functions

Price Point

Delivery

Value Prop

Reach (Drive Traffic)

© 2011 K V Ramesh

© 2011 K V Ramesh© 2011 K V Ramesh

Portal (e-Marketplace)

Marketing – In the Digital WorldO

ffe

rin

g

Benefits

Features

Functions

Price Point

Delivery

Value Prop

Services

Fabric

Experience

Reach (Drive Traffic)

Moderation

Interaction

Expectations

© 2011 K V Ramesh

© 2011 K V Ramesh© 2011 K V Ramesh

Portal (e-Marketplace)

Marketing – In the Digital WorldO

ffe

rin

g

Benefits

Features

Functions

Price Point

Delivery

Value Prop

Services

Fabric

Experience

Reach (Drive Traffic)

Print Media Web Media Mobile Media

Moderation

Interaction

Expectations

© 2011 K V Ramesh

© 2011 K V Ramesh© 2011 K V Ramesh

Portal (e-Marketplace)

Marketing – In the Digital WorldO

ffe

rin

g

Benefits

Features

Functions

Price Point

Delivery

Value Prop

Services

Fabric

Experience

Reach (Drive Traffic)

Print Media Web Media QR CodeMobile Media

Moderation

Interaction

Expectations

© 2011 K V Ramesh

© 2011 K V Ramesh© 2011 K V Ramesh

Test Drive – Offer the Experience

© 2011 K V Ramesh

© 2011 K V Ramesh© 2011 K V Ramesh

Test Drive – Offer the Experience

© 2011 K V Ramesh

© 2011 K V Ramesh© 2011 K V Ramesh

Test Drive – Offer the Experience

© 2011 K V Ramesh

© 2011 K V Ramesh© 2011 K V Ramesh

Test Drive – Offer the Experience

© 2011 K V Ramesh

© 2011 K V Ramesh© 2011 K V Ramesh

Experience

Test Drive – Offer the Experience

© 2011 K V Ramesh

Awareness Consideration Purchase Loyalty

© 2011 K V Ramesh© 2011 K V Ramesh

Experience

Test Drive – Offer the Experience

© 2011 K V Ramesh

Awareness Consideration Purchase Loyalty

Strategy + Process + Content + Technology + Analytics

© 2011 K V Ramesh© 2011 K V Ramesh

The Fabric – Related Offerings

© 2011 K V Ramesh

© 2011 K V Ramesh© 2011 K V Ramesh

The Fabric – Related Offerings

© 2011 K V Ramesh

Your Offering

© 2011 K V Ramesh© 2011 K V Ramesh

The Fabric – Related Offerings

© 2011 K V Ramesh

Your Offering

© 2011 K V Ramesh© 2011 K V Ramesh

The Fabric

The Fabric – Related Offerings

© 2011 K V Ramesh

Your Offering

Unified Management

Easy Access & Integration

© 2011 K V Ramesh© 2011 K V Ramesh

The Fabric

The Fabric – Related Offerings

© 2011 K V Ramesh

Your Offering

Unified Management

Easy Access & Integration

The Fabric is the platform forCross-Selling

Opportunities

© 2011 K V Ramesh© 2011 K V Ramesh

Integrated Services

© 2011 K V Ramesh

© 2011 K V Ramesh© 2011 K V Ramesh

Integrated Services

© 2011 K V Ramesh

Reach in as many ways as you can

© 2011 K V Ramesh© 2011 K V Ramesh

Integrated Services

© 2011 K V Ramesh

Reach in as many ways as you can

Deploy KYC Analytics

© 2011 K V Ramesh© 2011 K V Ramesh

Integrated Services

© 2011 K V Ramesh

Reach in as many ways as you can

Create Addictionto revisit

frequently

Deploy KYC Analytics

© 2011 K V Ramesh© 2011 K V Ramesh

Integrated Services

© 2011 K V Ramesh

Reach in as many ways as you can

Create Addictionto revisit

frequently

Users revisit a handful of sites

frequentlyCan it be your

site?

Deploy KYC Analytics

© 2011 K V Ramesh© 2011 K V Ramesh

Manage Expectations

© 2011 K V Ramesh

© 2011 K V Ramesh© 2011 K V Ramesh

Manage Expectations

Technology with rich UI

Real-time Monitoring

© 2011 K V Ramesh

© 2011 K V Ramesh© 2011 K V Ramesh

Manage Expectations

Technology with rich UI

Real-time Monitoring

Response

Strong Delivery Mechanism

© 2011 K V Ramesh

© 2011 K V Ramesh© 2011 K V Ramesh

Manage Expectations

Technology with rich UI

Real-time Monitoring

Response

Strong Delivery Mechanism

Technology Back-bone to handle volume

Sustainable Content/Promotions Management

© 2011 K V Ramesh

© 2011 K V Ramesh© 2011 K V Ramesh

Rich UI – Interactive Media

© 2011 K V Ramesh

© 2011 K V Ramesh© 2011 K V Ramesh

Rich UI – Interactive Media

Online Tutors© 2011 K V Ramesh

© 2011 K V Ramesh© 2011 K V Ramesh

Rich UI – Interactive Media

Experiential Shopping

Online Tutors© 2011 K V Ramesh

© 2011 K V Ramesh© 2011 K V Ramesh

Social Media - Moderation

© 2011 K V Ramesh

© 2011 K V Ramesh© 2011 K V Ramesh

Social Media - Moderation

© 2011 K V Ramesh

© 2011 K V Ramesh© 2011 K V Ramesh

Social Media - ModerationP

osi

tive

Ne

gati

ve

Traffic

Leverage

Damage Control

© 2011 K V Ramesh

© 2011 K V Ramesh© 2011 K V Ramesh

Deploy Listening Post

Social Media - ModerationP

osi

tive

Ne

gati

ve

Traffic

Leverage

Damage Control

© 2011 K V Ramesh

Monitor Measure Moderate

© 2011 K V Ramesh© 2011 K V Ramesh

Effective Deployment of QR Code

© 2011 K V Ramesh

© 2011 K V Ramesh© 2011 K V Ramesh

Effective Deployment of QR Code

Promotions

© 2011 K V Ramesh

© 2011 K V Ramesh© 2011 K V Ramesh

Effective Deployment of QR Code

Promotions

Brochure

© 2011 K V Ramesh

© 2011 K V Ramesh© 2011 K V Ramesh

Effective Deployment of QR Code

Read & Share Promotions

Brochure

© 2011 K V Ramesh

© 2011 K V Ramesh© 2011 K V Ramesh

Effective Deployment of QR Code

Read & Share Promotions Property Data

Brochure

© 2011 K V Ramesh

© 2011 K V Ramesh© 2011 K V Ramesh

Effective Deployment of QR Code

Read & Share Promotions Property Data

Brochure Shop on the Go

© 2011 K V Ramesh

© 2011 K V Ramesh© 2011 K V Ramesh

Effective Deployment of QR Code

Read & Share Promotions Property Data

Get Directions Brochure Shop on the Go

© 2011 K V Ramesh

© 2011 K V Ramesh© 2011 K V Ramesh

Effective Deployment of QR Code

Read & Share Jump to Blog Promotions Property Data

Get Directions Brochure Shop on the Go

© 2011 K V Ramesh

© 2011 K V Ramesh© 2011 K V Ramesh

Effective Deployment of QR Code

Read & Share Jump to Blog Promotions Property Data

Get Directions Access my CVBrochure Shop on the Go

© 2011 K V Ramesh

© 2011 K V Ramesh

Thank You

© 2011 K V Ramesh

Questions