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© 2011 K V Ramesh

Digital Marketing:Innovative Strategy

K V Rameshfor Silicon India Seminar, Chennai

September 24, 2011

© 2011 K V Ramesh

© 2011 K V Ramesh© 2011 K V Ramesh

Marketing – In the Digital WorldO

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© 2011 K V Ramesh


Portal (e-Marketplace)


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© 2011 K V Ramesh




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Reach (Drive Traffic)

© 2011 K V Ramesh




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Benefits

Features

Functions

Price Point

Delivery

Value Prop


© 2011 K V Ramesh




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Benefits

Features

Functions

Price Point

Delivery

Value Prop

Services

Fabric

Experience


Moderation

Interaction

Expectations

© 2011 K V Ramesh




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Benefits

Features

Functions

Price Point

Delivery

Value Prop

Services

Fabric

Experience


Print Media Web Media Mobile Media

Moderation

Interaction

Expectations

© 2011 K V Ramesh




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Benefits

Features

Functions

Price Point

Delivery

Value Prop

Services

Fabric

Experience


Print Media Web Media QR CodeMobile Media

Moderation

Interaction

Expectations

© 2011 K V Ramesh


Test Drive – Offer the Experience

© 2011 K V Ramesh


Experience


© 2011 K V Ramesh

Awareness Consideration Purchase Loyalty


Experience


© 2011 K V Ramesh

Awareness Consideration Purchase Loyalty

Strategy + Process + Content + Technology + Analytics


The Fabric – Related Offerings

© 2011 K V Ramesh



© 2011 K V Ramesh

Your Offering


The Fabric


© 2011 K V Ramesh

Your Offering

Unified Management

Easy Access & Integration


The Fabric


© 2011 K V Ramesh

Your Offering

Unified Management

Easy Access & Integration

The Fabric is the platform forCross-Selling

Opportunities


Integrated Services

© 2011 K V Ramesh


Integrated Services

© 2011 K V Ramesh

Reach in as many ways as you can


Integrated Services

© 2011 K V Ramesh


Deploy KYC Analytics


Integrated Services

© 2011 K V Ramesh


Create Addictionto revisit

frequently



Integrated Services

© 2011 K V Ramesh


Create Addictionto revisit

frequently

Users revisit a handful of sites

frequentlyCan it be your

site?



Manage Expectations

© 2011 K V Ramesh


Manage Expectations

Technology with rich UI

Real-time Monitoring

© 2011 K V Ramesh


Manage Expectations



Response

Strong Delivery Mechanism

© 2011 K V Ramesh


Manage Expectations



Response

Strong Delivery Mechanism

Technology Back-bone to handle volume

Sustainable Content/Promotions Management

© 2011 K V Ramesh


Rich UI – Interactive Media

© 2011 K V Ramesh



Experiential Shopping

Online Tutors© 2011 K V Ramesh


Social Media - Moderation

© 2011 K V Ramesh


Deploy Listening Post

Social Media - ModerationP

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Traffic

Leverage

Damage Control

© 2011 K V Ramesh

Monitor Measure Moderate



Read & Share Jump to Blog Promotions Property Data

Get Directions Access my CVBrochure Shop on the Go

© 2011 K V Ramesh

digital marketing - siliconindia · digital marketing:innovative strategy k v ramesh for silicon...

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