digital marketing portfolio

Overview

ADG Online Solutions is a full service media agency that provides expertise in branding & advertising, interactive solutions, integrated strategy, media and technical solutions.

• 4+ years experience in creative digital services

• Served 100 plus clients• A dedicated team of creative, strategic,

technical and media professionals• Build and execute campaigns with target

to cover widest market• Always come up fresh and creative

approach to each campaign based on research and experience

• We build strategy to achieve your surpass goals

Who Who We Served

Our Expertise

Expertise: Interactive & Media

Strategy/CreativeStrategy/Creative

•PlanningPlanning•ConsultingConsulting•Creative DesignCreative Design•Digital PRDigital PR•Market ResearchMarket Research

Online AdvertisingOnline Advertising

•Search Engine OptimizationSearch Engine Optimization•Search Engine MarketingSearch Engine Marketing•Social Media MarketingSocial Media Marketing•Media BuyingMedia Buying•Email MarketingEmail Marketing

Technical AppsTechnical Apps

•Micro-sitesMicro-sites•Performance AnalyticsPerformance Analytics•Database Database ManagementManagement•Social Media AppsSocial Media Apps•Mobile Apps & SearchMobile Apps & Search

Search Engine Optimization

Search Engine OptimizationSearch Engine Optimization

Algorithmic Ranking Factors

Measurable

Traffic

Ranking

Sign-ups

ADG Approach for Increasing Search Engine Visibility

ADG Approach for Increasing Search Engine Visibility

Get Social

Effect of Social Media

Social Media Social Media Engagement

Institutional Voice AudienceTra

dit

ion

al

Socia

l M

ed

ia

Blogs Communities

A corporate branded Page exclusive for the Indian ConsumersThe focus will be on generating good discussions & let the content lead the way.

Search Engine MarketingSearch Engine Marketing

Doing Research:

Research and AnalysisResearch and Analysis

Your Online Presence

Location Based

Targeting

Quality Score is the KEY

Why??The higher the quality Score, the lower the CPCThe higher the Quality Score, the higher the position we can get with the same bid

How can I get good Quality Score?Good CTR(at Least 1% also subject to performance of your competitors)Relevant landing pages

Media Buying

Sponsorships and Microsites

Attributes:

•Exclusive space on third-party site or co-brandedcampaign-specific site

•Larger, more custom presence on high value areas

•Bought: paid on weekly, monthly, quarterly basis

•Measured: unique visitors.

Ad Networks and Media Buying

Online Media buyers have a complex ecosystem

of media options to navigate.

Large portals

Third-party ad servers

Ad networks

Auction model

In some cases, several options on a single property

EDM”s and Newsletters

Campaign Landing micro sites Campaign Landing micro sites

Key Online StrategiesR

each

Impact

Broad AudienceAOL, MSN, Yahoo, etc.

Broad AudienceAOL, MSN, Yahoo, etc.

Influencer SegmentCNet, Gamespot, ZDNet, etc.

Influencer SegmentCNet, Gamespot, ZDNet, etc.

Contextual Content, Keyword, Category

Contextual Content, Keyword, Category

Point of PurchaseOEM, Retail, .com

Point of PurchaseOEM, Retail, .com

Text Ads: Contextual AdsText Ads: Contextual Ads

Sponsorships &Micro Sites Sponsorships &Micro Sites

Text Ads: Paid Search Text Ads: Paid Search

Text Ads: Shopping/Comparison Site AdsText Ads: Shopping/Comparison Site Ads

Content SyndicationContent Syndication

OEM/Retailer OnlineOEM/Retailer Online

Online VideoOnline Video

Third-Party SyndicationThird-Party Syndication

Blogs/WikisBlogs/Wikis

AWARENESS

RESEARCH PURCHASE INTENT

Standard Banner AdsStandard Banner Ads

Interactive or Animated Banner AdsInteractive or Animated Banner Ads

#1: Choose the right online

Key Online Strategies #3: Using Multiple Online Ad Types together

Search

Syndicated Content

Campaign Microsite

Banner Ads

Leads to Resellers

Challenge(s):

•Drive adoption of in corporation network

•Drive traffic to resellers

Media types(s):

•Campaign microsite

• Search and banner ads

•Content syndication or EDM

Result(s):

•Campaign in placed four years, five languages

A Closer Look on Implementation (Process & Framework)

The Process

ADG Utilizes a fact based approach to develop insights, opportunities, and strategic road map to accomplish organizational objective

Agenda

Identify online marketing opportunities, environment, and trends.

Understand fundamental and new social media

Learn key online marketing strategies

How we measure the success

Identify online marketing opportunities, environment, and trends.

Project Approach

Requirements Specification Execution

HOWWHAT DO IT!

Projects should always

be broken up into stages Define Organise Execute ClosePlan

WHAT HOW DO IT!

• Engage - covers the initial client engagement, including new business and / or client briefing

• Explore - requirements capture and definition

• Specify - creation of solution specifications and test plans

• Execute - development and roll-out of the product

• Evaluate - post project review and lessons learned

Phased Delivery Framework

1

ENGAGE- Qualify- Pursue- Propose

- Qualify- Pursue- Propose

2EXPLORE

- Initiate- Audit- Strategize

- Initiate- Audit- Strategize

3

SPECIFY- Initiate- Conceptualize- Define- Validate- Plan

- Initiate- Conceptualize- Define- Validate- Plan 4

EXECUTE- Initiate- Produce- Test- Deploy

- Initiate- Produce- Test- Deploy

5

EVALUATE- Assess performance- Learn- Assess performance- Learn

News and Media; Own portals and PR

- Amongst the Top 3 IT portals with more than 300% QoQ growth

- Latest IT News; Outreach to 800+ cities in India- Top 50k ranking on Alexa, 2.5L page search on

google- Total registered database of 80,000 = ( 30,000 Dealer database and 50,000

others) - 1500+ companies registered with webseek- ITVoir News recognized by Google and Yahoo

- Ranked #1/2 on Google/Yahoo/Alexa for “Computer Vendors in India”

- Front page rank if punch “Latest IT news”

- Amongst the Top 3 IT portals with more than 300% QoQ growth

- Latest IT News; Outreach to 800+ cities in India- Top 50k ranking on Alexa, 2.5L page search on

google- Total registered database of 80,000 = ( 30,000 Dealer database and 50,000

others) - 1500+ companies registered with webseek- ITVoir News recognized by Google and Yahoo

- Ranked #1/2 on Google/Yahoo/Alexa for “Computer Vendors in India”

- Front page rank if punch “Latest IT news”

Own IT portal www.itvoir.comOwn IT portal www.itvoir.com

A Closer Look on Implementation (Portfolio)

Expertise: Social AppsCustomized Application Development

ConceptualizationCampaign’s Concept Development, user interest, Technology type of Concept

Implementation Designing, Development and Continuous management

Testing and Quality Assurance

Technology Expertise

•.Net•Facebook& Open Social Apps• Flash• Framework• HTML• PHP

Expertise: PortfolioMultimedia Designs

Expertise: PortfolioMobile/Micro-site

Expertise: PortfolioOnline Marketing/Media Buying

Expertise: PortfolioOnline Marketing/Media Buying

Contact Information ADG Online Solution Pvt. Ltd.DeepaSayalDirector – Key Accountsdeepa@adgonline.in+91- 9711134111

ADG Online Solution Pvt. Ltd.Kiran SharmaAsst. Manager – Internet Marketingkiran@adgonline.in+91- 8826131713