digital marketing portfolio
DESCRIPTION
Digital Marketing Portfolio of ADGTRANSCRIPT
Overview
ADG Online Solutions is a full service media agency that provides expertise in branding & advertising, interactive solutions, integrated strategy, media and technical solutions.
• 4+ years experience in creative digital services
• Served 100 plus clients• A dedicated team of creative, strategic,
technical and media professionals• Build and execute campaigns with target
to cover widest market• Always come up fresh and creative
approach to each campaign based on research and experience
• We build strategy to achieve your surpass goals
Who Who We Served
Our Expertise
Expertise: Interactive & Media
Strategy/CreativeStrategy/Creative
•PlanningPlanning•ConsultingConsulting•Creative DesignCreative Design•Digital PRDigital PR•Market ResearchMarket Research
Online AdvertisingOnline Advertising
•Search Engine OptimizationSearch Engine Optimization•Search Engine MarketingSearch Engine Marketing•Social Media MarketingSocial Media Marketing•Media BuyingMedia Buying•Email MarketingEmail Marketing
Technical AppsTechnical Apps
•Micro-sitesMicro-sites•Performance AnalyticsPerformance Analytics•Database Database ManagementManagement•Social Media AppsSocial Media Apps•Mobile Apps & SearchMobile Apps & Search
Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Algorithmic Ranking Factors
Measurable
Traffic
Ranking
Sign-ups
ADG Approach for Increasing Search Engine Visibility
ADG Approach for Increasing Search Engine Visibility
Get Social
Effect of Social Media
Social Media Social Media Engagement
Institutional Voice AudienceTra
dit
ion
al
Socia
l M
ed
ia
Blogs Communities
A corporate branded Page exclusive for the Indian ConsumersThe focus will be on generating good discussions & let the content lead the way.
Search Engine MarketingSearch Engine Marketing
Doing Research:
Research and AnalysisResearch and Analysis
Your Online Presence
Location Based
Targeting
Quality Score is the KEY
Why??The higher the quality Score, the lower the CPCThe higher the Quality Score, the higher the position we can get with the same bid
How can I get good Quality Score?Good CTR(at Least 1% also subject to performance of your competitors)Relevant landing pages
Media Buying
Sponsorships and Microsites
Attributes:
•Exclusive space on third-party site or co-brandedcampaign-specific site
•Larger, more custom presence on high value areas
•Bought: paid on weekly, monthly, quarterly basis
•Measured: unique visitors.
Ad Networks and Media Buying
Online Media buyers have a complex ecosystem
of media options to navigate.
Large portals
Third-party ad servers
Ad networks
Auction model
In some cases, several options on a single property
EDM”s and Newsletters
Campaign Landing micro sites Campaign Landing micro sites
Key Online StrategiesR
each
Impact
Broad AudienceAOL, MSN, Yahoo, etc.
Broad AudienceAOL, MSN, Yahoo, etc.
Influencer SegmentCNet, Gamespot, ZDNet, etc.
Influencer SegmentCNet, Gamespot, ZDNet, etc.
Contextual Content, Keyword, Category
Contextual Content, Keyword, Category
Point of PurchaseOEM, Retail, .com
Point of PurchaseOEM, Retail, .com
Text Ads: Contextual AdsText Ads: Contextual Ads
Sponsorships &Micro Sites Sponsorships &Micro Sites
Text Ads: Paid Search Text Ads: Paid Search
Text Ads: Shopping/Comparison Site AdsText Ads: Shopping/Comparison Site Ads
Content SyndicationContent Syndication
OEM/Retailer OnlineOEM/Retailer Online
Online VideoOnline Video
Third-Party SyndicationThird-Party Syndication
Blogs/WikisBlogs/Wikis
AWARENESS
RESEARCH PURCHASE INTENT
Standard Banner AdsStandard Banner Ads
Interactive or Animated Banner AdsInteractive or Animated Banner Ads
#1: Choose the right online
Key Online Strategies #3: Using Multiple Online Ad Types together
Search
Syndicated Content
Campaign Microsite
Banner Ads
Leads to Resellers
Challenge(s):
•Drive adoption of in corporation network
•Drive traffic to resellers
Media types(s):
•Campaign microsite
• Search and banner ads
•Content syndication or EDM
Result(s):
•Campaign in placed four years, five languages
A Closer Look on Implementation (Process & Framework)
The Process
ADG Utilizes a fact based approach to develop insights, opportunities, and strategic road map to accomplish organizational objective
Agenda
Identify online marketing opportunities, environment, and trends.
Understand fundamental and new social media
Learn key online marketing strategies
How we measure the success
Identify online marketing opportunities, environment, and trends.
Project Approach
Requirements Specification Execution
HOWWHAT DO IT!
Projects should always
be broken up into stages Define Organise Execute ClosePlan
WHAT HOW DO IT!
• Engage - covers the initial client engagement, including new business and / or client briefing
• Explore - requirements capture and definition
• Specify - creation of solution specifications and test plans
• Execute - development and roll-out of the product
• Evaluate - post project review and lessons learned
Phased Delivery Framework
1
ENGAGE- Qualify- Pursue- Propose
- Qualify- Pursue- Propose
2EXPLORE
- Initiate- Audit- Strategize
- Initiate- Audit- Strategize
3
SPECIFY- Initiate- Conceptualize- Define- Validate- Plan
- Initiate- Conceptualize- Define- Validate- Plan 4
EXECUTE- Initiate- Produce- Test- Deploy
- Initiate- Produce- Test- Deploy
5
EVALUATE- Assess performance- Learn- Assess performance- Learn
News and Media; Own portals and PR
- Amongst the Top 3 IT portals with more than 300% QoQ growth
- Latest IT News; Outreach to 800+ cities in India- Top 50k ranking on Alexa, 2.5L page search on
google- Total registered database of 80,000 = ( 30,000 Dealer database and 50,000
others) - 1500+ companies registered with webseek- ITVoir News recognized by Google and Yahoo
- Ranked #1/2 on Google/Yahoo/Alexa for “Computer Vendors in India”
- Front page rank if punch “Latest IT news”
- Amongst the Top 3 IT portals with more than 300% QoQ growth
- Latest IT News; Outreach to 800+ cities in India- Top 50k ranking on Alexa, 2.5L page search on
google- Total registered database of 80,000 = ( 30,000 Dealer database and 50,000
others) - 1500+ companies registered with webseek- ITVoir News recognized by Google and Yahoo
- Ranked #1/2 on Google/Yahoo/Alexa for “Computer Vendors in India”
- Front page rank if punch “Latest IT news”
Own IT portal www.itvoir.comOwn IT portal www.itvoir.com
A Closer Look on Implementation (Portfolio)
Expertise: Social AppsCustomized Application Development
ConceptualizationCampaign’s Concept Development, user interest, Technology type of Concept
Implementation Designing, Development and Continuous management
Testing and Quality Assurance
Technology Expertise
•.Net•Facebook& Open Social Apps• Flash• Framework• HTML• PHP
Expertise: PortfolioMultimedia Designs
Expertise: PortfolioMobile/Micro-site
Expertise: PortfolioOnline Marketing/Media Buying
Expertise: PortfolioOnline Marketing/Media Buying
Contact Information ADG Online Solution Pvt. Ltd.DeepaSayalDirector – Key [email protected]+91- 9711134111
ADG Online Solution Pvt. Ltd.Kiran SharmaAsst. Manager – Internet [email protected]+91- 8826131713