digital marketing overview 2015

Digital Marketing 101What’s It All About?

@SocialyzeUrBiz/SocialyzeUrBiz jamiedefined

HOSTED BY: Jamie Tieche, Owner Socialyze Inbound Marketing

PRESENTED BY: Woodstock Small Business Centre

Not Just a Pretty Face!

Studied Business & Marketing

10+ Years in Sales & Marketing

5+ Years in Digital Marketing

2+ Years Owner of Socialyze Inbound Marketing

Jamie Tieche, Digital Marketing Professional

MY COMPANYHELPING YOUR COMPANY GET FOUND ONLINE

Problems We Solve

Digital Marketing Strategy Development

Web Design & Optimization

Digital Marketing Tool Setup

Training & Consulting

Content Creation

Account Management

TODAY’S AGENDA

THE NEW CONSUMER

MARKETING: THEN AND NOW

____________ MARKETING 101

WEBSITE BASICS

CONTENT MARKETING BASICS

EMAIL MARKETING BASICS

SOCIAL MEDIA BASICS

TODAY’S CONSUMERCONNECTED WITH SMARTPHONE IN HAND

What Do We Know?

Becoming immune to traditional marketing tactics

Internet Savvy

Equipped with SmartPhone

Conditioned to expect answers, fast!

Capable of comparing products/services “on the spot”

How Do We Reach Them?

MARKETING: THEN & NOWTHIS APPLIES TO YOU!

“OUTBOUND” MARKETING

“PUSH” YOUR MESSAGE OUT

ONE WAY COMMUNICATION

“PAY & PRAY”

SOMETIMES CALLED “INTERRUPTION MARKETING”

UPPER HAND: BUSINESSES

“INBOUND” MARKETING

UPPER HAND: CONSUMER

AIM TO EDUCATE, NOT SELL

ATTRACT PROSPECTS VIA USEFUL CONTENT

CONVERT VIA LEAD FORMS

CLOSE VIA COMMUNICATION

DELIGHT VIA SOCIAL MEDIA & EMAIL MARKETING

TURNING STRANGERS INTO CUSTOMERS AND BEYOND!THE INBOUND METHODOLOGY

THE CORE ELEMENTSTHE ELEMENTS OF INBOUND MARKETING

OPTIMIZED WEBSITE CONTENT EMAIL MARKETING SOCIAL MEDIA

YOUR WEBSITEWITHOUT IT YOU ARE NOTHING

#1

NO EXCUSE!

WORDPRESS

FREE, AFFORDABLE, OR CUSTOM—YOU CHOOSE.

DO IT YOURSELF IF YOU WANT!

CMS (CONTENT MANAGEMENT SYSTEM)

SEO (SEARCH ENGINE OPTIMIZATIONS)

A DYNAMIC SALES TOOL

OFTEN THE FIRST POINT OF CONTACT

A SOURCE OF INFORMATION

AN “ALWAYS ON” SALES TOOL

THE HUB OF YOUR INBOUND EFFORTS

USER EXPERIENCE FIRST! RESPONSIVE EASY TO NAVIGATE K.I.S.S.

“BLOG, WHAT?”ATTRACTING CUSTOMERS WITH CONTENT THAT HELPS

#2

–Marcus Sheridan

“Don’t JUST start blogging, start solving peoples problems”

CONTENT MARKETING

WRITTEN ARTICLES

HELPFUL VIDEOS

INFOGRAPHICS

PODCASTS

-Naive Business Owner

“But I don’t have anything to write about.”

They Ask, You Answer

Solution:

1.Price 2.Product 3.Problems 4.Versus 5.How-to

THE BIG 5

The Almighty Email

Timeless Digital Marketing

#3

–Johnny Appleseed

“The money is in the list”

Email Marketing

Stay connected

Provide value in a passive manner

Promote content

Create “Top of Mind Awareness”

Allows You To…

Email Marketing 101

Start yesterday!

Provide value

Be consistent

Provide more value!

Then ask for the sale!

MailChimp

AWeberConstant Contact

InfusionsoftMarketo

“Socialyze” Your Biz!

Social Media: The Cocktail Party of the Internet

#4

Facebook, Twitter & Pinterest! Oh my!

Do it for the right reasons

Choose one network, and be the best (the “Purple Cow”)!

Make it about them, not you!

It’s all about engagement

Real-life interaction with your customers!

HOW TO BE GREAT!

Commit!

Be patient

Involve your audience

Involve your team

Be consistent!

Review, and adapt

And Now…

To Recap

Your customer is becoming numb to traditional marketing means.

They can dictate the buying process, and remain in control.

No industry is immune to these changes.

Plan to create long term success, and start today!

It’s a marathon, not a sprint, and it started 5 years ago!

Begin with a blog—They ask, you answer!

Aim to be the solution to your customers problems.

Utilize email “permission” marketing to remain top of mind, and increase closed deals and return business.

Be the “Purple Cow” on social media.

Involve your audience and your team, and BE USEFUL!

SOCIALYZE YOUR BIZ! UPCOMING WORKSHOPS

BI-WEEKLY GROUP WORKSHOPS ($100/MO)

INDIVIDAUL HOURLY WORKSHOPS ($55/HR)