digital marketing in 2014 brochure

Tuesday, December 10, 2013

Appleton Creative is an award-winning boutique agency that provides

marketing solutions through all mediums — all in-house.

— Since 1986 —

DIGITALIN2014

MARKETING

APPLETON CREATIVE

You have to feed an idea to make it grow. That’s where Appleton

Creative comes in. More than just a marketing and advertising

agency, we create, educate, collaborate, and nurture. The result

is crisp, fresh creative which works in tandem with our analytical

approach. You grow, you harvest the benefits, you prosper —

sweet and simple.

SERVICES

BRANDING/ADVERTISING

Concept & Strategic Development • Advertising Campaigns

Corporate Logos & Brand Development • Publications & Catalogs

Direct Marketing • Brochures & Marketing Collateral

Branded Environmental Space Design • Media Buys

Marketing Plans • Public Relations • Infographics

WEB/SOCIAL MARKETING

Responsive Web Design • Mobile & iPad App Development

E-Commerce • Social Networking • Search Engine Optimization

Analytics • Google Adwords • Multimedia Presentations

Blogs • Reputation Management • Custom Programming

VIDEO/AUDIO

Full Service Location Shooting (Film & High Definition Video)

Script & Concept • Post Production • Stock Footage Library

Original Music Production & Stock • Animation

Stop Motion Graphics • Voice Overs

USE US fOR yOUR SEO, WEb, PR, PRINT

AND VIDEO CREATION

539 Delaney Avenue, Orlando, Florida 32801

Phone: 407.246.0092 • info@appletoncreative.com

www.appletoncreative.com

Film &Video

DigitalMedia

Web/Social Marketing

Marketing Campaigns

Custom Spaces

PrintMedia

Brand& Message Public

Relations

Why SEARCh ENgINE OPTImIzATION AND SOCIAL NETWORkINg IS ImPORTANTSearch Engine Optimization (SEO) continues to evolve at a rapid pace.

Mobile and social habits have changed how we use to the internet so much

that Google rewrote their search algorithm. Tags and keyword “stuffing” are

no longer easy tickets to Google’s first page; content marketing has now

become the #1 marketing strategy of 2014.

OF INC. 500COMPANIES

OF SMALLBUSINESSES

WhO IS USINg SOCIAL?

THE NEW

SEARCH

GOOGLEAN EVOLUTION IN

ThE ImPACT Of SEARCh ENgINES

MORE LEADS PER MONTH

ARE GENERATED BY BLOGS

GREATER CLOSE RATE FOR SEO LEADS

GENERATING

LEADS

WhAT IS hUmmINg bIRD

WHAT IS CONTENT MARKETING?

CREATING AND CURATING RELEVANT AND VALUABLE CONTENT1

CHANGING OR ENHANCING CONSUMER BEHAVIOR2

AN ONGOING PROCESS3

WHAT IS A CONVERSATIONAL SEARCH?

fOCUSED ON “CONVERSATIONAL SEARCh”

THE IMPACT OF SEARCH ENGINES

USE SEARCH ENGINESFOR PURCHASE DECISIONS

OF BUSINESS PURCHASE DECISIONSSTARTED WITH A SEARCH ENGINE

THE IMPACT OF SEARCH ENGINES

USE SEARCH ENGINESFOR PURCHASE DECISIONS

OF BUSINESS PURCHASE DECISIONSSTARTED WITH A SEARCH ENGINE

OF INC. 500COMPANIES

OF SMALLBUSINESSES

MORE LEADS PER MONTH

ARE GENERATED BY BLOGS

GREATER CLOSE RATE FOR SEO LEADS

GENERATING

LEADS

SEO IN

2014RANKINGS KEYWORDS

TAGS

CONVERSATIONALSEARCH

NO LONgER AbOUT TAggINg AND SImPLE kEyWORDS

RESULTS DRAW fROm LOCATION, SOCIAL CONNECTIONS, PREVIOUS hISTORy

WhAT ELSE hAS ChANgEDThE ImPACT ON LEADS

TIME ON SITE PLATFORM PAGE VIEWS LOCATION

KEYWORDS

NEW METRICS

mETRICS bASED INUSER bEhAVIOR, NOT kEyWORDS

ORIgINAL, ENgAgINg, INfORmATIVE CONTENT IS STILL kINg

CONTENT

IS KINGMARKETING

WHAT IS YOUR CUSTOMER’S JOURNEY?

FINDABILITYENGAGEMENT

SHAREABILITY

SEO IN

2014RANKINGS KEYWORDS

TAGS

CONVERSATIONALSEARCH WhAT IS yOUR CUSTOmERS jOURNEy?

AS ThEy SAy IN ThE WEb WORLD...